Strategy Talks: Content Strategy for Small Teams

Have you found your inner nerd yet? As of 2022, August 23 is now and forever #FindYourInnerNerdDay! Strategy Talks has the exclusive interview with Beth Z who put this day on your calendars. Find out why Dorien is a nerd, and how we can all find and embrace our own nerdy selves.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Beth Ziesenis: Author. Speaker. Nerd.

Since her first Motorola RAZR flip phone, Beth has made a verb out of the word "nerd." She's here to help you filter through thousands of apps, gadgets, widgets and doodads to find the perfect free and bargain technology tools for work and home. Although the only real trophy she ever won was for making perfect French fries at McDonald's in high school, Beth Z has been featured on Best Speaker lists by several organizations who write best speaker lists. She has written a whole shelf of books on apps and has spoken to more than 100 thousand audience members just like you. And if you're puzzling over why she goes by "Beth Z"... it's because she only finds about three people a year who can pronounce her last name.

Googling yourself and your business is one way to find out how potential clients can find you online. How easy are you, or is your business found online? Today's guest is an expert in SEO and will help you understand how you can rank on page 1 of Google.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Bruce Paulsen is a digital marketing expert and founder of the Determined solutions who writes about search engine optimization, google ads and digital marketing techniques at the determinedsolutions.com

If you feel stressed, out-of-control, overwhelmed and overworked... there is a solution for that! In this episode Dorien chats with Kris Ward of 'Win the hour, win the day' about crushing your demanding schedule! Kris shares actionable tips to gain control of all the things, and still have a life. Listen now.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Kris Ward is creating a movement where your business supports your life instead of consuming it.  Kris is the founder of the Win The Hour, Win the Day philosophy.  

After the loss of her husband, Kris returned full-time to her work as a marketing strategist.  She was relieved that her business had not only survived her absence but was growing. Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence.  

Kris has shared the stage with Jack Canfield - Chicken Soup For The Soul, Kevin Harrington original Shark from Shark Tank, James Malinchak -ABC’s Secret Millionaire, Sharon Lechter - Rich Dad Poor Dad Co Author and 

Joe Theismann - NFL All star and commentator to name a few.  Kris has also featured on award winning podcasts, radio and TV shows.

Kris is an acclaimed podcaster. You can hear Kris on her own podcast - Win The Hour Win The Day, where she has engaging conversations with dynamic guests covering a variety of business topics so you can get to your next win now!

Are you ready to scale? What does it take to grow your business, your agency, or even your team? Yvonne Heimann shares her expertise in efficiency on this episode of Strategy talks!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Yvonne Heimann is not only the leading ClickUp YouTuber, but also a highly valued Consultant to its developers, as well as a passionate Business Efficiency Consultant & Mindset Coach to Live Streamers, Social Media Managers, YouTubers, and Coaches.

Using her knowledge of over 12 years running multiple businesses, she helps her clients organize, strengthen, and streamline their businesses into profitability and success.

Yvonne is a force to be reckoned with. When her husband died, she was determined to not only resume her passion for building “bulletproof businesses” but also to make sure that those who go through something similar can find the same solace and excitement in entrepreneurship that she did.

She wants everyone who goes through a life-changing challenge to know they can come out on top too – even if it takes time.

Her work is driven by a vision of a world where digital entrepreneurs not only make a living doing what they are passionate about but thrive and wear their passions as badges of honor.

“A world where no one is ever faced with the decision of having to put business and making money over family and loved ones.”

That is Yvonne’s mission.

No denying that LinkedIn is an amazing place for networking and amplifying your online voice. What is the best type of content that gets you noticed, start conversations and grow your business? In this episode, I chat with Judi Fox who shares her R.O.C.K.S system with us! Don't miss it.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Judi Fox is listed as a Top 10 LinkedIn Coach for 2021 in Yahoo Finance. She is featured in Inc Magazine, CEO Magazine, Vidsummit, Social Media Marketing World, Video Marketing World, People of Video, and on several Top 100 Marketing Podcasts.

With over 18 years experience in business development and sales, Judi Fox developed the LinkedIn Business Accelerator Method. Clients are implementing this LinkedIn method to achieve more business and over 1 million content views in 90 days.

Are you spinning your wheels on LinkedIn? Are you a business owner looking for leads? This is an episode not to be missed! Join Dorien and Julbert Abraham as they talk about generating leads with LinkedIn Ads! Julbert shares many insights and several excellent resources! Don't miss it!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Julbert Abraham is widely known as “The LinkedIn Guy”. He is the Founder of AGM, a LinkedIn training firm based out of Kearny AKA KARNY, New Jersey. Julbert is the author of the book “7 Steps to 7 Figures Using LinkedIn”. He is also the host of the Small Biz Tips podcast on iTunes, Spotify and Stitcher where he interviewed Founders of some of America’s Fastest Growing Companies. He has been featured and mentioned on Social Media Examiner, Entrepreneur, eMarketer, BBC, Huffington Post, ROI-NJ and NJ Business.

Are you confused by everything Meta aka Facebook these days? How to access business manager, business suite, your ad account, how to keep things secure and even how to give admins access? Amanda Robinson sheds light on everything Facebook advertising by using metaphors to explain the structure of Facebook business suite in easy to understand language!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Amanda Robinson is The Digital Gal. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, her 4 Week Facebook Ads Training Bootcamp, and for her creative chatbot skills. She is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and passion to teaching others how to make Facebook ads work for them. 

Are you getting anything from managing your LinkedIn Page? Do you even have one? In this episode, Dorien discusses everything LinkedIn Page with Mieke Langenhuizen, a Dutch LinkedIn expert. Mieke shares the ONE most important reason to have a page; it should urge you into action stat!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Mieke Langenhuizen of Social Monday is a LinkedIn trainer and speaker in the Netherlands. LinkedIn is by far the most interesting platform for generating leads, especially in business to business. Every year Mieke visits Social Media Marketing World in San Diego and that's how Dorien and she got to know each other.

Knowing what your competition is up to is just smart marketing! Data is data is data but metrics need to be analysed and interpreted by a human. Listen in as Dorien interviews Adina Jipa, co-founder of Socialinsider, the intuitive dashboard for social media analytics, reporting, and competitors’ analysis for brands and agencies. Adina will help us understand what metrics to track and how to stay ahead of our competition.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Adina says: "I quit my 9 to 5 secure job as a product marketer to build a product.

The first product was a failure, didn't understand what to do as a marketer in a startup (meaning zero budget), where to invest my time, how important is to understand the customers, and the JTBD.

On the other hand, it was a huge success because this is how Socialinsider came out. While I struggled with the first product and didn't want to let go, I already had a product marketer fit for Socialinsider.

Now, I'm an entrepreneur, a builder, a data-driven marketer, wife, mother, and veggie cookies baker. 

I'm addicted to psychology and obsess with understanding the 'why' of every customer's move. 

With Socialinsider, we help digital agencies to win clients' pitches, get in-depth social media analytics, create presentation-ready reports, get competitive insights, measure the social media performance across multiple channels, and much more.

Socialinsider is being used by top agencies and companies worldwide such as: TBWA, Geometry, Tribal Worldwide, Unicef, Honda, Volvo, Rolls-Royce, Beko, etc. 

My work as a marketer was featured on Social Media Today, Social Media Examiner, Content Marketing Institute, WeRSM, and many others."

Have you noticed changes in your Facebook Ads manager? Are your ads not performing as before? Did you hear about the iOs 14.5 update but you are not sure how that has affected your ads performance? In this episode of Strategy Talks, Dorien and Anne discuss what these changes mean for you, the business owner who wants to run ads on Facebook! Listen in and learn!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Anne Popolizio is the owner of the digital marketing agency Social Squib. In school, Anne was the nerdiest of creatives and the most creative of the nerds. This balance serves her well in social media. She focuses on specificity in storytelling for your ideal client, and she’s obsessed with analytics so you can measure the results of your efforts. 

She has been doing social media for businesses since 2011 and knows how to leverage your social media following into real customers. Find Anne at www.socialsquib.com