Strategy Talks: Content Strategy for Small Teams

Why do brand needs a community and what does it take to get started creating a community? An more importantly, how can someone grow a community? In this episode of Strategy Talks, Dorien talks with Paul Bradley, Head of Global Community at AgoraPulse, about the strategies needed to succeed with building an online community.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Paul Bradley spent the last 10 years leading online community programs and teams for Intel, ADP, Higher Logic, and, now, Agorapulse—where his team fuels Social Media Pulse, a free collaboration community aimed at connecting and educating social media managers (socialmediapulse.community). Paul lives in Alexandria, Virginia, USA and loves the outdoors, wine, sports, and hanging out with his wife (not in that order).

Listen in as Dorien and Rob chat about video creation and monetization, tips useful for content creators as well as small business owners! Rob is an avid YouTubers and extremely knowledgeable about anything video. He brings his best stuff to this episode of Strategy Talks!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Rob Balasabas is the Head of Partnerships at Uscreen, where he manages the Uscreen Affiliate Program, as well as Uscreen’s Influencer and Brand Partner Relationships. He’s also the host of Uscreen’s “Video Entrepreneur” Podcast where he talks to some of the top creators and industry experts about how they’ve built their businesses using videos. 

Rob is a content creator at heart, he publishes tutorial videos and livestreams on his personal Youtube Channel and social profiles. He also has a personal podcast called “Coffee with Content Creators”. He runs a successful private membership called “CreatorsTV” using the Uscreen platform (of course!).

When he’s not working, Rob is a husband and a dad, loves to drink coffee, and explore new places with his family.

Why would you want to collaborate with someone who sells the same products or services as you do? That sounds... weird! Yet, there are great reasons to do just that! Listen in as Dorien hosts fellow Dutchie Milou Pietersz for a talk about community, collaboration and... competition! Yes, there is a strategy for that! 

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Milou Pietersz is originally from the Netherlands. She is currently located in Texas and has lived in the U.S. for the past 8 years. She founded SImply Media and Advertising in 2019 in order to help business owners take social media off their plate while being able to work from anywhere. She now runs a boutique social media marketing agency and leads a team of 5 who helps business owners with done-for-you social media management services from strategy to execution. Simply Media and Advertising specializes in organic social media marketing and offers the following platforms: Instagram, Facebook, LinkedIn, and Pinterest.

Who sets company culture and why is it important? What do leaders have to do to get everyone on the same page? How can leaders best manage remote workers? Listen in as Dorien hosts her older brother Harjan van Dam for a talk about company culture in the post-pandemic ladnscape.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Harjan van Dam has a BS from the University of Groningen and an MBA from the Nyenrode Business School in the Netherlands. His leadership skills guide companies through changes like takeovers and mergers.

So many social media platforms, so many changes and updates! If there is one thing constant in social media is that... it is ever changing! Listen in as Dorien hosts Sara Munro for a talk about how to keep up with changes in social media and the latest trends!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Sara Munro's professional career has spanned the rise of digital marketing requiring her to pirouette with each new opportunity. She has a broad range of communications and public relations experience in the non-profit and private sectors. She knows the challenges of determining what is worth exploring and how to best leverage new media within the broader context of marketing, corporate communications, and strategic planning.

Sara is currently Chief Collaboration Officer and Owner of Starting Line Media / Bay Haven Consulting. She has worked in PR, fundraising, event planning, and digital marketing both in-house and as a consultant She regularly presents social media and content planning workshops for new business owners and entrepreneurs. In 2021, she became the new co-host of #SocialChatter, the longest running weekly talk show about social media news from Social Chefs.

Brands who want traction on social media are turning to influencers to help spread the word about their products and services. But how does influencer marketing really work? Is it worth the money and effort? Listen in as Dorien hosts Alexander Wallestam for a talk about influencer marketing.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Alexander Wallestam is a digital entrepreneur with over 20 years of experience in the digital space and founder of Massfluencer.com.

Be yourself. Stand out. Differentiate. What does your brand stand for? How can you optimize your brand for maximum exposure on social media? Listen in as Dorien hosts Sherron Washington for a talk about branding!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Sherron Washington, M.A. is a marketing and communication (marcomm) professional who has imparted her wisdom and expertise for over two decades. She has been deemed “The Marketing Whisperer” by many, due to her uncanny ability to assist businesses in developing innovative, results-driven, yet, simple marcom solutions.  Sherron is the founder and CEO of the P3 Solution, a full-service marketing and communications (marcomm) firm located in the Washington, DC Area, that specializes in providing easy marketing strategy, messaging, design and social media solutions for businesses. 

A leading expert in the marcomm industry, Sherron provides innovative, solution-driven insight, that identifies ideal marketing techniques.  Coupled with an elite keenness for effectively communicating, she uses strategy, learning theory, and technologies to create a perfect fusion of communication and marketing efforts that assist in creating an impactful professional presence that can attract more customers leads and increase growth opportunities. 

A sought-after international speaker, trainer and facilitator, Sherron’s energetic passion permeates the crowd and creates an unforgettable electrifying experience.  Her “market simple” message has been delivered across many stages worldwide, including: Inbound, Yello Media Group Digicon and the Association for Training Development to name a few. She also trains and facilitates sessions for multi-million dollar corporations such as: Goldman Sachs and Events DC instructing them on everything from generating leads and sales, to managing bias and conflict.

Sherron has been described as the “real-deal” when it comes to engagement.  She is tremendously skillful at creating and cultivating authentic interactions that generate synergy that flourish into countless opportunities.  She uses a combination of her marcom business acumen, online and offline to create a distinctive and lasting presence that encourages and influences others to be more willing to build an integral relationship. She understands the importance of remaining true in your networking efforts  to facilitate interest and engagement, in order to build better business relationships.

You record a video, go LIVE on Facebook or create a podcast - and then what? Your content is posted once on your socials and you 'hope' it will gain traction? Listen in as Dorien hosts Hani Mourra for a strategy talk about repurposing content! Don't you want more miles out of your content? Hani shares his strategy for working smart, not hard!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. 

Hani Mourra is a Dad, CEO and founder of Repurpose.io an easy-to-use automation tool that helps entrepreneurs, coaches, and content creators maximize their exposure without spending hours publishing to multiple platforms.

How much have you missed networking in person since 2020?! This episode was recorded LIVE from San Diego during #SMMW22! Christine Gritmon and Dorien chat about how to network and get the most out of a live event! Tips for pre-conference networking, in-person and follow up networking, too!

Listen in!

Christine Gritmon empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it–she’ll teach you how! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly Twitter chat, #ChatAboutBrand, and live interview show, Let’s Talk About Brand. She's also the senior editor of content for the brand new Social Media Pulse community, and the host of their upcoming news program, Twitter chat, and podcast.

After the few pandemic years we've experienced around the globe, we are ready for in-person networking, or are we? LinkedIn expert Anneke join us from the Netherlands, and shares LinkedIn networking strategies to implement whether you are ready to meet in-person, or not quite yet!

'Use LinkedIn in a smart and authentic way, and the business world is at your feet'. 

Dutch LinkedIn expert Anneke van der Voort guides entrepreneurs towards a distinctive profile and more customers via LinkedIn. Her clientele mainly includes entrepreneurs in business services. Before starting her company PRminded in 2013, she worked in Singapore and London as a freelance PR & marketing professional and marketing teacher. She has coached, trained and advised hundreds of entrepreneurs worldwide.