Strategy Talks: Content Strategy for Small Teams

Does your LinkedIn profile pack a punch? Does it represent who you are, what you do you and whom you want to meet?

LinkedIn expert Kate Paine shares her LinkedIn profile tips with us so that we can get the most out of LinkedIn - whether you are making a career change, want to grow an audience or want to share your content.

PR pro Kate Paine works with entrepreneurs, speakers, authors and coaches to develop their personal brand and share the stories that set them apart from their competition and the noise on social media. She's an expert on using LinkedIn as a powerful personal branding and storytelling tool and teasing out an individual's personal story, which makes her expertise unique in the world of online personal promotion. 

Are you a self-publishing author, or do you have aspirations to write a book? Laurie Morin shares her exciting book launch strategy with us. Listen in as she shares her strategy that helped her successfully launch her first non-fiction book.

Ready? Learn. Implement!

Author Laurie Morin is best known for her book, “Shero’s Journey,” and its story-guided, self-discovery framework to help you find the space, time, and resources to prioritize yourself, process the past [rewrite your old stories], and create a clear vision for the future.  Through her book, retreats, coaching, and community, Laurie supports those ready to plan adventurous lives and legacies.

Is pausing a luxury? What if it is not a luxury but a necessity?

When we don't pause, how do we determine what our priorities are? How do we fill up our bucket? When we have very little left in the can, it's hard for us to serve at the level that we want to.

Today Dorien and Lisa discuss pausing with intention.

"Your vision is where you're heading and your values are how you get there." ~ Lisa

Lisa Danforth is a Business Growth Strategist and Leadership Coach. Her mission is to help business owners and leaders develop a saner approach to success. One that helps them stop overcommitting themselves and under committing to their goals, priorities, and most important relationships. 

Lisa’s clients can confidently and consistently work towards tomorrow while staying present and connected to what and who matters most today.

Lisa is a 29-year, five-time entrepreneur.

While podcasting has been around for many years, there is still plenty of room to get known! If you've dreamt of starting a podcast have no fear: Maria is here!

Find tips, tricks and practical advice for creating, recording and distributing your very own podcast!

Maria Ganta is a longtime fan of everything social; She loves digging into data and showing brands how to use data to boost social media engagement. She can talk for hours about social media. Her favorite project now is "Insider Insights" the podcast she is hosting every month, powered by Socialinsider.

If you've ever doubted that data can be fun, this episode is for you! Entrepreneurs, leaders, content creators, marketers: Tim brings the data and the fun to this episode of Strategy Talks!

Learn why data is important, what metrics to pay attention to and how you can improve your content by monitoring your data!

Tim Campbell-Smith is so extroverted he puts the social back in social media. Tim’s love language is local restaurants, and Time Magazine describes him as “someone we’ve literally never heard of.” Having a passionate love affair with Pinterest, Tim’s dogs, Monster and Mini describe him as “the world’s greatest social media consultant” and says “he knows a lot about YouTube, and gives us treats.”

Tim also felt obligated to share he’s consulted for hundreds of businesses worldwide, published books in the areas of marketing and small business and completed training with honours in both Adult Education and Digital Marketing Management. He also now teaches at Fanshawe and Conestoga College

How does it feel when you see friends, colleagues and industry experts on video? Scary? Frightening? Exciting? You love watching videos, yet you can't bring yourself to get in front of the camera, never mind 'going live'! How can you get past this fear of the camera, and get started?

StreamYard's social media manager, Julie Riley, came ready with tips and tricks to make livestreaming easy-peasy for even for the most shy, introverted, or technologically challenged individuals.

This episode is all about how to get started with livestreaming!

Julie Riley is a social media manager for StreamYard, and she loves everything about marketing. She has been working in digital marketing since 2007 while working at a Harley-Davidson dealer. Since then, she’s worked on many different projects, including owning a social media marketing agency. Her experience includes e-commerce, SEO, social media marketing, chatbots, live video production - the list goes on! Julie has received awards from the American Marketing Association - Wichita Chapter in 2019 as Marketer of the Year, was nominated to the 2019 Women Who Lead Program by the Wichita Business Journal, and was nominated for small business of the year by Small Business Association.

Now matter where you work or who you are, embracing a strong work ethic shall never fail you.

Work ethic: Are you born with it, or is it make believe?

Dorien hosts guest Hank Hoffmeier who strongly believes that 'work ethic' is a muscle that should be exercised and can be shaped into something beautiful! Listen as he and Dorien talk all things work ethic, including how Hank's children are exercising their work ethic muscles.

Hank calls himself a 'workafrolic' a word we might see in his upcoming, second book!

Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact. With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful. 

When two social media experts discussed starting a podcast...Imposter Syndrome crept up!

Kristen Daukas and Dorien share how they both felt intimidated by the prospect of starting a podcast (or when they are asked to lead a new work project).

Learn what imposter syndrome is, who suffers from it (spoiler: everyone at one time or another) and how to overcome imposter syndrome!

Kristen Daukas is a strategic marketing professional with more than 15 years of experience in B2B, B2C, and start-ups. Combining digital, social media, influencer, and traditional marketing, and content strategy expertise to improve and build brand profiles and company awareness while increasing revenue. Early adopter of blogging and personally a social influencer for national and local brands, she now leads Say Anything Media.

As a 15-year writer, she has contributed to nationally acclaimed sites such as Huffington Post, BlogHer, SheKnows Media, and she is a published author. She's launched several personal sites where the focus has been on parenting teens and tweens and in her spare time, she coaches parents, adults, and the media on the social media apps, websites, technology and devices kids and teens are using thru workshops, seminars, and online training.