Strategy Talks: Content Strategy for Small Teams

Smart marketers know that collaboration expands your vision, grows your mindset, fills you with ideas and motivates you to do your best!

Imagine taking the power of 30+ marketers and putting all that knowledge into ONE book! That is what 'The Most Amazing Marketing Book Ever' is. Next, imagine taking all this knowledge and putting it into marketing this book! 😏

In this episode, Dorien talks with two of the co-authors, Fiona Lucas and Frank Prendergast on how this project came to be and the lessons learned from collaborating on writing and promoting this book.

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Fiona (Fi) Lucas is a dynamic and highly ethical Social Media and Online Community Strategist, consultant, speaker, and author at iRespectOnline. With a strong corporate business background, she has a deep interest in emerging technology such as Artificial Intelligence (AI) and the ethics around them.

She strongly believes in the strength of the community to increase customer loyalty, brand advocacy, increased customer retention, and more.

Fiona assists businesses in building strong reputations by helping business owners make sense of social media, humanize their brands, and minimize risks. She uses tailored reputation management strategies that focus on creating effective social media plans, building community, identifying and mitigating potential reputation risks & handling negative reviews and feedback. By implementing the 4Rs framework, businesses can improve their online presence, increase customer loyalty, and drive revenue growth.

She is a contributing author to the newly released Most Amazing Marketing Book Ever with Mark Schaefer and Friends where she wrote the chapter on building community; and the author of Futureproof Your Kids.

Frank Prendergast is one half of the husband-and-wife team Frank and Marci. They are award-winning digital marketers who help businesses rise above the blah through brand strategy, content marketing, and conversion copywriting. They grow their clients’ reach and visibility by taking them through a customized process to define their brand, align their online presence, shine through their content, and amplify their message. They have a human-first, empathetic approach that’s coupled with a strategic mindset, ensuring every campaign resonates and delivers results.

No more wishing, winging it, or hoping and praying...

This week's Strategy Talks guest will give us a framework for building our own marketing strategy!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Melanie Boylan is a Social Media Advocate and Mentor who has branched out into various forms of communication since she founded STOMP Social Media Training Ltd in 2013. In her role as Tech and Event Journalist (blog and podcast) with Irish Tech News, she has niched in Space, Science, STEM, Sustainability, Startups, and Social Media. You'll find Melanie's written and podcast content on StartUp Mindset, Whatswhat.ie, Women's Inspire Network, and many other publications. In 2020 Melanie and her good friend Esther Ocampo started The Monday Morning Marketing Podcast.

What worries you more about podcasting: the technical aspect or the content?

In this episode of #StrategyTalks Dorien hosts Victoria Bennion, who is a podcast expert who helps her clients harness the power of podcasting. The conversation this week will center around tips for interviewing guests. She will give tips on what to do, what not to do, how to help guests prepare and how to make them feel comfortable - and sooo much more! Don't miss it!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Victoria is the founder of the Victoria Bennion Podcast Booking Agency where she works with expert business owners to build their brands and grow their businesses through leveraging podcast interviews. She also hosts The Best Guest podcast and is a co-author of The Most Amazing Marketing Book Ever by Mark Schaefer and Friends.

Did you know that only 26.7% of people working in tech-related jobs are... female? In this week's episode of Strategy Talks, we meet Dirkjan Hupkes, podcast host of the Women Disrupting Tech podcast. Curious about a career in tech, or ready to hire a more diverse workforce? Be sure to listen to this episode!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Dirkjan Hupkes is the host of the podcast Women Disrupting Tech and the True Story Company. He interviews women who are successful in tech to inspire other women and girls to try a career in tech so we get better solutions for our health and climate problems.

It's easy to forget we are talking to humans when we use computers and devices to communicate. This week's guest Julia Jornsay-Silverberg is an expert in using user-generated content for marketing. We'll chat about content made by consumers vs content creators and how these types of content work, and work together. Don't miss this opportunity to hear Julia share some awesome tips about finding creative ways to secure user-generated and user-centric content from clients!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Julia Jornsay-Silverberg is a social media enthusiast who loves to excite, inspire, and motivate people and brands to cut through the digital clutter by being authentic and vulnerable online. She has a diverse background working in digital marketing for The Buffalo News, the Buffalo Niagara Partnership, Telesco Creative Group, and NOW Marketing Group. As the 2018 recipient of the “Emerging Alumni Award”, granted by the University at Buffalo School of Management Alumni Association, Julia has more than 12 years of experience working in digital marketing and is known for delivering powerful presentations and programs that leave brands and people feeling excited and empowered.

If you are using AI in your business, as a marketer, or as a business owner, do you tell your clients, your team, your... boss? Does your company have an AI usage policy? Do you, should you, will you... disclose that AI was used to research, write, edit, or design something with your name on it?

Neither myself, nor this week's guest John Demer, are experts in this topic, BUT we are up for a live discussion. Join us and weigh in! What are you doing? What are you seeing with regard to AI usage and disclosure? It should be a great conversation!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

John Demer is a content strategist, content creator, and all-around lover of data. He lives in Wilmington, North Carolina.

Why do you need online visibility? How do you go from being unknown to being known? How will increased visibility help you in your career or business? In this episode, we dive into online visibility with LinkedIn Learning Instructor Roshanda Pratt.

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Roshanda Pratt is a well-respected and highly sought-after broadcast journalist with 20 years of experience. She is a regular contributor on local television, radio, and podcasts. Her dynamic personality and expertise have also been featured nationally on CBS’ The Talk, the Tamron Hall Show, and The Today Show. A digital pioneer in utilizing video and live streaming to increase visibility, she works to position products, personalities, and businesses. Roshanda is the founder of REP Network, known in the digital streets for her online brand, The Rosho Live where she regularly shares her faith, humor, and her television producing experience. Roshanda is the author of two books, CEO of Live Video: Discover the Fundamentals of Dominating Live Video Through the Eyes of a Producer and Visibility Is Power: Discover the Power of Being Seen and Heard. She and her husband Jacobee are creating beautiful stories with their three children in South Carolina.

AI. Is it all hype...?

No, it's not and it isn't going away! How are you as a business owner, entrepreneur, or digital marketer using AI? This week's guest Gurbir Brar is a Digital Marketing Specialist aka the heart and soul of the company he works for. He and his team use AI for just about any and all content! Learn more about using AI for content strategy in this next episode of Strategy Talks where we talk tips, tools, and tricks for all things AI.

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Gurbir Brar a digital marketing specialist with a filmmaking background, excels in blending storytelling with the potential of AI in marketing and content creation. His unique approach leverages visual storytelling to craft powerful campaigns that captivate audiences and deliver results.

By integrating AI into his marketing strategies, I continually push boundaries and develop innovative content.

He looks forward to sharing his insights on AI in marketing and content creation.

In this week's episode of Strategy Talks, you'll meet the King of Video, Matthew Huges, who will share his knowledge on all things short-form video and YouTube!

Find out how you can leverage the power of short-form video to build your personal brand!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Matthew Hughes is the King of Video.

In 2013 he started the video company that he ran for 7 years creating videos and traveling the world, with clients from one-man bands through to billion-dollar companies.

Fast forward to 2019 and he created the King of Video brand to help small business owners confidently, create, consistent video content that connects with their audience.

In 2021 Matt turned his focus to YouTube and has the goal of getting 1000 small businesses to 1000 subscribers using YouTube as the primary platform to grow their business and make money by strategically creating video content.

What is the difference between hiring a business coach and joining a Mastermind? If you are an entrepreneur, you do NOT want to miss this opportunity to learn more about masterminds. Guest Jeanet Bathhoorn has the scoop.

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Jeanet is the Dutch Freedom Entrepreneur

She is a straightforward, no-nonsense business coach for self-employed entrepreneurs who make a living out of their knowledge. Experts like authors, speakers, coaches, and consultants

With her unique framework, she guides you to building a thriving online business whilst having more freedom and feeling aligned.

She is a marketeer, certified NLP coach, certified Money Archetype coach, and started her business in 2005.