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StrategyCast episodes
- Why Your Marketing Strategy Fails When Creativity Outpaces Credibility
Stop losing buyers to skepticism! This episode breaks down how companies slip when bold ideas overshadow real proof. Learn the blueprint for building trust, stand out by being believable, and turn your operations into the greatest confidence builder.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==
- 04:00 Understanding the modern buyer journey
- 09:51 Avoiding abstract branding pitfalls
- 11:00 Adapting to Market Changes
==Where You Can Find Us==- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!15 min - The Synthetic Customer Strategy for High-Performing Campaigns, feat. Matt Wilkinson
Imagine never losing sight of your buyer’s needs, no matter how complex the campaign. In this StrategyCast episode, learn how synthetic customers can transform your approach, pressure-test your messaging, and help you create high-performing campaigns that win trust!
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==
- 06:10 Using AI for customer representation
- 10:01 Understanding customer needs with AI
- 12:19 Developing customer personas with AI
- 15:43 Understanding customer insights
- 19:03 Using AI to Improve Products
- 23:34 Updating website messaging for personas
==Where You Can Find Us==- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!27 min - Stop Slapping AI Tools on Bad Strategy (Here’s What to Do Instead), feat. Steve Chitwood
Why do top marketing teams still struggle with game-changing personalization and AI, even with all the right tools? In this episode of StrategyCast, we're exposing the powerful architectural shifts that make Martech strategies truly deliver. Give your brand the edge it deserves!
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==
- 05:35 Gap in enterprise marketing tools
- 07:47 Marketing challenges and optimization
- 09:29 Discussing marketing engagement tools
- 12:50 Understanding the ambition gap
- 16:37 Understanding the maq framework
- 20:27 Data processing and governance practices
- 22:50 AI governance and responsibility
==Where You Can Find Us==- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!30 min - How To Build Trust (and Crush Sales Cycles) with Empathy-Led Marketing, feat. Beth Wilkerson
Shorten your sales cycle and create marketing that truly resonates! This episode reveals how empathy-led strategies and customer journey mapping can supercharge trust, influence buyer decisions mid-funnel, and turn complex challenges into your competitive edge.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==
- 03:58 Putting yourself in the customer's shoes
- 08:52 Using data and customer feedback
- 10:44 Using data to define personas
- 15:10 Building effective commercial teams
- 17:03 AI's impact on efficiency
- 19:54 Building trust through empathy
- 23:30 Empathy in business communication
- 27:16 Consistent messaging in marketing
==Where You Can Find Us==- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!31 min - Why 75% of Your Leads Don’t Trust You and How to Fix It, feat. MJ Patent
Your pipeline isn’t broken; your buyers just don’t trust you. Learn how today’s AI chaos, attention metrics, and trust recession are derailing conversions and get a practical playbook to turn trust into your brand’s winning edge!
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==
- 05:27 Erosion of trust over time
- 09:42 Rethinking marketing and customer trust
- 10:29 Building team alignment
- 16:27 Understanding your ideal customer profile
- 19:13 Understanding audience challenges and solutions
- 21:29 Using customer interviews to uncover truths
- 25:41 Ethical marketing as an advantage
- 28:54 Short term pressure on marketers
- 32:12 Talking about NPS scores
==Where You Can Find Us==- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!36 min - How Marketers Use Claude to Solve Real Marketing Problems, feat. Preston Zeller
AI is supposed to make marketing faster, but why aren’t results improving? Discover how marketers are using Claude to make smarter decisions, identify bottlenecks, and turn data into real strategy. If you want better marketing results, not just more output, this episode is for you.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==
- 05:27 Adapting to AI in business
- 08:42 Embracing AI in the workplace
- 12:58 Improving marketing operations and data analysis
- 15:00 Using AI for competitor research
- 18:37 Blending marketing and technical skills
- 21:28 AI gone rogue in business ops
- 24:48 Exploring AI agent possibilities
==Where You Can Find Us==- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!31 min - The Secret Language of the CFO: Marketers’ Guide to Financial Fluency, feat. Kathleen Booth
What happens when marketers finally master the language of CFOs? This episode of StrategyCast breaks down the strategic financial skills every marketer needs to fuel real growth, prove impact, and become a powerhouse in business performance!
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==
- 04:19 "Align Marketing with Business Goals"
- 06:58 "Marketer Accountability and Data Access"
- 11:59 Event Metrics Drive Revenue Decisions
- 13:41 GRR vs. NRR Explained
- 18:40 "Paid Ads and Customer Value"
- 20:32 "Pipeline and Revenue Focus"
- 23:20 Measuring Brand Impact Effectively
- 26:30 "Incrementality in Testing Explained"
==Where You Can Find Us==- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!31 min - Avoid These Ad Spend Mistakes That Bleed Your Budget Dry, feat. Vi Wickam
Scaling your ads could be costing you more than you think! This episode reveals why bigger budgets magnify hidden flaws, shares how to find your real sweet spot, and explains the smartest tactics for profitable campaigns before raising your spend.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==
- 05:29 Cost Dynamics of Lead Scaling
- 09:00 Protecting Brand with Name Bidding
- 11:30 Optimize Sales and Marketing Funnel
- 15:50 Balancing Cost and Campaign ROI
- 17:05 High Cost of Online Leads
- 22:09 Advertising Fraud: Bots and Challenges
- 25:07 Struggling with Costly Leads
- 29:34 E-commerce Performance Metrics Optimization
- 31:58 Misaligned Priorities Hurt Business
==Where You Can Find Us==- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!36 min - How Top Marketers Approach Their First 90 Days in a New Role, feat. Alisha Rappaport
Land a new marketing role? Here’s the real playbook top leaders use in their crucial first 90 days: master the listening tour, spot hidden gaps, and turn chaos into strategy that earns trust (and results).
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==- 03:59 "Crafting Strategy for New Roles"
- 08:18 "Transparency and Stakeholder Collaboration"
- 12:07 "Strategic Thinking vs. Execution"
- 16:09 "Small Tweaks, Big Impact"
- 18:36 Phased Strategy for Stakeholder Buy-In
- 23:49 Budgeting and Strategic Investments
- 25:57 Realistic Goals for Long-Term Success
==Where You Can Find Us==- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!30 min - Trust Marketing: How to Turn Skeptical Buyers Into Loyal Customers
Skepticism is at an all-time high, so how do you win buyers over? Get actionable strategies to build unshakeable trust, prove your value, and transform cautious shoppers into lifelong fans.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==- 06:07 "Belief Bubbles in Marketing"
- 08:33 "Relational Trust Shapes Marketing"
- 12:38 "Trust Architecture Explained"
- 14:55 Building Credibility for Technical Brands
==Where You Can Find Us==- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!15 min
About StrategyCast
From the publisher's feed
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to…
illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.
Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.
It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.
For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.
It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.
For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.