StrategyCast

SHOW NOTES

Anne Doyle, author of Powering Up! And How America's Women Achievers Become Leaders. She has been on the front lines of a generation of American women who helped redefine the world of work for the past 4 decades. She has also been tested in some of the toughest leadership laboratories: sports locker rooms, the global auto industry, political office, and parenting.

Today, Anne’s focus is the unlimited possibilities just ahead as women and the most diverse workforce in our history begin powering up into leadership. Strategic advantage awaits those with the vision and courage to create innovative paths for this new breed of leaders.

TO FIND ANNE ON LINKEDIN, CLICK HERE.

TO FIND ANNE'S BOOK, CLICK HERE

SHOW NOTES

Danny Gutknecht is CEO and Co-founder of Pathways, an advisory firm that helps organizations tap their potential through its people strategies. He works with individuals and businesses all over the world. His new book, Meaning at Work - And Its Hidden Language, describes a process that supports organizational meaning-making.

Listen and Learn:

• What is at the heart of business culture
• How to create internal motivation amongst your team
• What are the four domains of existence
• Where Danny's inspiration for his book came from
• What the similarities are between branding and a company’s culture

TO FIND DANNY ON LINKEDIN, CLICK HERE.

TO FIND DANNY'S BOOK, CLICK HERE

SHOW NOTES

Paul Geiger helps businesspeople communicate clearly, overcome their fear of public speaking and promote themselves and their ideas with effective speech techniques. He is currently a Senior Associate Instructor at New York Speech Coaching in New York City.

Paul uses his training, his experience and, more importantly, his intuition to figure out the key action steps that work for each individual client. Paul is also an accomplished actor, voiceover artist, and on-camera host. His new book, Better Business Speech: Techniques and Shortcuts for Public Speaking at Work, provides readers with the tools necessary to make lasting changes that will enhance speaking skills in all facets of business life. 

Listen and Learn:

• Find the three reasons that drive your brand
• How to create trust with your audience when public speaking
• Why you need a branding phase
• How to give speeches with eloquent delivery
• Discover how to calm your nerves when public speaking

TO FIND PAUL ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT PAUL, CLICK HERE.

SHOW NOTES

Sheeba Philip has built a career around building and transforming global, iconic brands. She was recently the Vice President of Marketing Strategy & Communications for one of America’s most well-known retailers, JCPenney.  She was a critical member of the turnaround team and was responsible for brand strategy and building relevance and deeper engagement with customers. Her responsibilities include oversight of all media buying/planning, advertising/communications planning, PR, digital/social media & cause marketing.  Sheeba and her team recently led the launch of JC Penney’s new brand platform & campaign – Get your Penney’s Worth.

Sheeba has also spent ten years in brand management at both Mondelēz International and Kraft Foods across global snacking, beverage, and dessert categories. She assumed the role of Global Marketing Director for the World’s #1 Cookie, Oreo, a $2 billion+ brand present in over 100 countries. She was responsible for global expansion strategies, advertising campaigns, and marketing/product innovation. During her tenure, she also led and managed multi-million dollar, iconic brands such as Ritz and Jell-O.

Prior to joining JCPenney, Sheeba also served as VP of Marketing & Communications for International Justice Mission (IJM), the largest anti-slavery/anti-trafficking organization in the world.   She spearheaded the launch of the book, The Locust Effect, written by Gary Haugen, Founder & CEO of IJM.  The Book was named a Washington Post Best Seller and featured at the World Economic Forum.

Listen and Learn:

• Why you need to research the customer journey.
• How to use digital media to drive your marketing message.
• Why your marketing focus needs to be your most compelling tactic.
• Discover what to say and what not to say when developing your message.
• Why you need to know who your audience is and how they consume media.

TO FIND SHEEBA ON LINKEDIN, CLICK HERE.

SHOW NOTES

When Rohan Kale was 22 he had a debt of €25,000+. It was a struggle - but the best stories are about struggle. Growing up an engineering student in India, he made some bad decisions in his 20’s and ended up gambling. He was dissatisfied with his job. Disillusioned with the way things worked. So - to distract himself – he hung out with some people he really shouldn’t have. He lost a lot of money. €25,000+, to be exact.

He took out an education loan and traveled 6,700km to Germany to pursue my MBA and forge a career, away from home and all his old temptations.

Rohan worked hard - and it paid off. He won a job in Daimler’s Sales and Marketing Department, and within a short amount of time, he was able to pay off all his debts.

Rowan began to explore different possibilities - and it wasn’t long before he realized there was a gap in the market for professional-looking animations that could solve every problem from explaining how to use a piece of software to telling a brand’s story.

Together Rowan and his team have helped global brands across industries like software, financial services, web development, app companies, non-profits, retail

and more to present their brand stories in a way that resonates with their target audience - and entertains as well as informs. They have served hundreds of businesses all over the world. Animated millions of frames. Produced thousands of scripts - and they are just getting started.

Listen and Learn:

• Discover the role video plays in marketing.
• How to take a step back and decide what makes you happy.
• How every business can benefit from having a video that explains their values.
• What Rowan Kale's goals are for his video business.

TO FIND ROWAN ON LINKEDIN, CLICK HERE.

SHOW NOTES Since 1986, TC North has been coaching small and medium-sized businesses to create high-performing organizations that have extraordinary profitability and that people love to work for. He has had the great privilege to accelerate the success of CEOs, entrepreneurs, and sales professionals by helping them train their minds like world-class athletes to create success, overcome fear, build courage and confidence and develop their business plans and culture to become high-performance organizations.

Listen and Learn:

How to control your fear.

Discover how Traction can grow your business.

Why failure, success, and selling are important to running a business.

Why you need to have the courage to fail in order to succeed.

SHOW NOTES

Rich Allen helps create businesses with solid foundations, unique marketplace positions, reputable processes, high-performance team, and a visionary leader.

Prior to becoming an advisor, Rich was VP HR with Texas Instruments then Division President/COO with Pella Corporation. Rich is a proud Rotarian and serves on several boards. He holds an MS in International Business from the University of Texas and hosts a weekly radio show. His iOS App is titled Ultimate Business Tune Up. His new book is The Ultimate Business Tune Up: A Simple Yet Powerful Business Model That Will Transform the Lives of Small Business Owners. 

Listen and Learn:

• Discover how to put an end to small business failure
• How to become an effective business owner
• Why businesses need a strong mission and vision statement
• Learn how bikes and businesses are similar
• How to get sales and marketing to work well together

TO FIND RICH ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT TOUR DE PROFIT, CLICK HERE.

TO FIND RICH'S BOOK, THE ULTIMATE BUSINESS CHECKUP, CLICK HERE.

SHOW NOTES

Dr. Jack Elston has over 14 years experience working in the UAS field, and is the CEO and co-founder of Black Swift Technologies.  He is the technical lead on all avionics work at BST including the creation of a low cost, highly capable autopilot system and unique networking technologies to enable cooperative control of UAS. 

Jack received his Ph.D. from the University of Colorado Boulder in 2011 where his research culminated in the design of a UAS used to conduct the first-ever intercept of a tornadic supercell thunderstorm by an unmanned aircraft. 

He has been directly involved in the development of more than twenty different unmanned aircraft systems and has conducted hundreds of flight experiments in adverse conditions including surveys at 14,000 ft MSL and operations in the Arctic.

Listen and Learn:

• What Jack wants to be known for
• Why a leader needs to be personable, approachable, and available  
• What Jack's definition of success is

TO FIND JACK ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT BLACK SWIFT TECHNOLOGIES, CLICK HERE.

SHOW NOTES

Karen Copeland is the founder and co-owner of sammysoap, an all natural soap store and factory located in St. Louis, Missouri.

As Karen puts it: “sammysoap is a job-creation machine for adults with intellectual disabilities disguised as the world’s best soap company.”

The company’s products are 100% all natural, completely synthetic-free, and made of Earth’s most indulgent ingredients. The company’s team includes full-wage adults with intellectual disabilities, and that may be sammysoap’s best ingredient of all.

Listen and Learn:

• Why there needs to be all kinds of options for people with disabilities
• The importance of modeling what real inclusion is supposed to look like
• How brand awareness translates to success
• Why entrepreneurs need to have a high threshold of risk aversion   

TO FIND KAREN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT SAMMYSOAP, CLICK HERE.