Jon Good, owner and publisher of Fort Wayne Real Producers and national training director for 130 markets, shares how selling Cutco knives at 18 launched an entrepreneurial journey that transformed the real estate community. From athlete to business owner, Jon unpacks the fundamentals of adding value, taking steps of faith, and closing the integrity gap between intention and action.

Key Takeaways

● Add value always: your clients owe you nothing, it is your job to earn the relationship

● The integrity gap is the space between what you say you will do and what you actually do; high performers minimize it

● Activity is king: consistent effort drives consistent results in any business

● Step through open doors; if it is not the right one, it will close on its own

● Stop competing, start collaborating; 85% of homes are co-brokered, and relationships win

● Study success by sitting down with high performers and learning their stories

● Follow the proven blueprint; steal with intention, practically everything (SWIPE)

● Identify the top producers first, then focus your energy on building those relationships

● Winning at life is defined by faith, family, and giving without expectation of return

Guest Info

Jon Good ("Johnny Bueno")

Owner and Publisher, Fort Wayne Real Producers

National Training Director, Real Producers (130 markets)

Based in Fort Wayne, Indiana

Resources

● Real Producers Magazine: www.realproducersmag.com

● The N2 Company (parent company): www.n2co.com

● Cutco Cutlery: www.cutco.com

● Vector Marketing: www.vectormarketing.com

● Bethel University (Mishawaka, IN): www.betheluniversity.edu

● University of Notre Dame: www.nd.edu

● Think and Grow Rich by Napoleon Hill: www.naphill.org

● NOLL Team Real Estate: www.nollteam.com

● Lou Holtz (WIN philosophy): www.louholtz.com

Connect

Student of the Game Podcast

● Host: Brad Knoll, Noll Team Real Estate

● Website: www.nollteam.com

Guest: Jon Good

● Fort Wayne Real Producers: www.realproducersmag.com/fort-wayne

● LinkedIn: https://www.linkedin.com/in/jon-good-216277ba/

Also, check out the Moving Fort Wayne podcast for real estate-specific content.

1. YouTube: https://www.youtube.com/channel/UCgOrL7ofkyBukIS3YKE9H1A and the
2. Audio: https://movingfortwayne.captivate.fm/listen

Hashtags

#StudentOfTheGame #Podcast #Entrepreneurship #PersonalGrowth #MasterTheFundamentals #RealEstate #RealProducers #Mindset #WinAtLife #FortWayne #RelationshipsWin #AddValueAlways #Cutco #FaithInBusiness

This podcast was produced by Truth Work Media — helping businesses and organizations tell their story through strategic podcast production.

Learn more: https://truthworkmedia.com/

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Noll Team Real Estate

SINCE 2003, Noll Team Real Estate HAS BEEN HELPING PEOPLE IN THE FORT WAYNE AREA FIND THE FREEDOM TO LIVE THE LIFESTYLE THEY WANT.

DESPITE CHANGING MARKETS AND BUSINESS TACTICS, WE HAVE REMAINED TRUE TO THIS BETTER AND IMPROVED BUSINESS MODEL BY FOCUSING ON BUILDING RELATIONSHIPS AND SERVING OTHERS IN EVERYTHING WE DO.

WHATEVER STAGE OF LIFE YOU ARE IN, OUR GOAL IS TO PROVIDE YOU WITH THE WISDOM AND TOOLS NECESSARY WHEN BUYING OR SELLING A HOME. WE PUT YOU FIRST TO ENSURE AN ENJOYABLE AND PROFITABLE EXPERIENCE.

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Noll Team Real Estate

SINCE 2003, Noll Team Real Estate HAS BEEN HELPING PEOPLE IN THE FORT WAYNE AREA FIND THE FREEDOM TO LIVE THE LIFESTYLE THEY WANT.

DESPITE CHANGING MARKETS AND BUSINESS TACTICS, WE HAVE REMAINED TRUE TO THIS BETTER AND IMPROVED BUSINESS MODEL BY FOCUSING ON BUILDING RELATIONSHIPS AND SERVING OTHERS IN EVERYTHING WE DO.

WHATEVER STAGE OF LIFE YOU ARE IN, OUR GOAL IS TO PROVIDE YOU WITH THE WISDOM AND TOOLS NECESSARY WHEN BUYING OR SELLING A HOME. WE PUT YOU FIRST TO ENSURE AN ENJOYABLE AND PROFITABLE EXPERIENCE.

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Noll Team Real Estate

SINCE 2003, Noll Team Real Estate HAS BEEN HELPING PEOPLE IN THE FORT WAYNE AREA FIND THE FREEDOM TO LIVE THE LIFESTYLE THEY WANT.

DESPITE CHANGING MARKETS AND BUSINESS TACTICS, WE HAVE REMAINED TRUE TO THIS BETTER AND IMPROVED BUSINESS MODEL BY FOCUSING ON BUILDING RELATIONSHIPS AND SERVING OTHERS IN EVERYTHING WE DO.

WHATEVER STAGE OF LIFE YOU ARE IN, OUR GOAL IS TO PROVIDE YOU WITH THE WISDOM AND TOOLS NECESSARY WHEN BUYING OR SELLING A HOME. WE PUT YOU FIRST TO ENSURE AN ENJOYABLE AND PROFITABLE EXPERIENCE.

In this episode of the Student of the Game podcast, host Brad Noll sits down with Kara Kelley, president and co-owner of distinguished marketing firm Asher Agency, to unpack what really makes a brand stand out.

Together, Brad and Kara dive into the heart of branding, why it’s more than just a logo or tagline, and how it starts with truly knowing who you are, what you stand for, and who you’re trying to reach. Kara shares insights from her work leading a top marketing agency, breaking down how consistent, authentic branding builds trust and lasting recognition.

Noll Team Real Estate

SINCE 2003, Noll Team Real Estate HAS BEEN HELPING PEOPLE IN THE FORT WAYNE AREA FIND THE FREEDOM TO LIVE THE LIFESTYLE THEY WANT.

DESPITE CHANGING MARKETS AND BUSINESS TACTICS, WE HAVE REMAINED TRUE TO THIS BETTER AND IMPROVED BUSINESS MODEL BY FOCUSING ON BUILDING RELATIONSHIPS AND SERVING OTHERS IN EVERYTHING WE DO.

WHATEVER STAGE OF LIFE YOU ARE IN, OUR GOAL IS TO PROVIDE YOU WITH THE WISDOM AND TOOLS NECESSARY WHEN BUYING OR SELLING A HOME. WE PUT YOU FIRST TO ENSURE AN ENJOYABLE AND PROFITABLE EXPERIENCE.

This week, Brad and guest Eric Touchet, owner of Touchet Performance Golf, explore the powerful parallels between mastering the fundamentals of golf and building a successful business. Eric walks through the evolution of his business, from the early challenges of getting started to the lessons learned about teamwork, relationships, and growth. Along the way, he offers stories and insights that resonate not only with golfers but also with entrepreneurs and small business owners.

This conversation is about more than golf, it’s about passion, commitment, and the belief that consistent practice leads to lasting success. 

Noll Team Real Estate

SINCE 2003, Noll Team Real Estate HAS BEEN HELPING PEOPLE IN THE FORT WAYNE AREA FIND THE FREEDOM TO LIVE THE LIFESTYLE THEY WANT.

DESPITE CHANGING MARKETS AND BUSINESS TACTICS, WE HAVE REMAINED TRUE TO THIS BETTER AND IMPROVED BUSINESS MODEL BY FOCUSING ON BUILDING RELATIONSHIPS AND SERVING OTHERS IN EVERYTHING WE DO.

WHATEVER STAGE OF LIFE YOU ARE IN, OUR GOAL IS TO PROVIDE YOU WITH THE WISDOM AND TOOLS NECESSARY WHEN BUYING OR SELLING A HOME. WE PUT YOU FIRST TO ENSURE AN ENJOYABLE AND PROFITABLE EXPERIENCE.

In this episode of The Student of the Game, Brad talks about the essential difference between knowledge and action, a gap that frequently stalls growth in both personal and professional life. He explores why decisive action matters, arguing that preparation alone holds little value without execution. Brad shares three key themes: first, that taking action is the driving force behind success; second, that clarity generates energy and motivation; and third, that relationships are indispensable, forming the bedrock of trust and collaboration. 

Listen as Brad shares how you can step into action, pursue clarity, and invest in relationships as you advance toward your goals.

Noll Team Real Estate

SINCE 2003, Noll Team Real Estate HAS BEEN HELPING PEOPLE IN THE FORT WAYNE AREA FIND THE FREEDOM TO LIVE THE LIFESTYLE THEY WANT.

DESPITE CHANGING MARKETS AND BUSINESS TACTICS, WE HAVE REMAINED TRUE TO THIS BETTER AND IMPROVED BUSINESS MODEL BY FOCUSING ON BUILDING RELATIONSHIPS AND SERVING OTHERS IN EVERYTHING WE DO.

WHATEVER STAGE OF LIFE YOU ARE IN, OUR GOAL IS TO PROVIDE YOU WITH THE WISDOM AND TOOLS NECESSARY WHEN BUYING OR SELLING A HOME. WE PUT YOU FIRST TO ENSURE AN ENJOYABLE AND PROFITABLE EXPERIENCE.

In this episode of The Student of the Game, Brad dives into the powerful role artificial intelligence is playing in today’s business world, especially in real estate. Joining us is Michael Doerffler, an intern with Noll Team Real Estate, who breaks down how AI and business analytics are helping companies work smarter, make better decisions, and stay ahead of the curve.

They talk about real-world ways AI is being used, from analyzing data to crafting personalized client communication, and how small businesses can use these tools to compete and grow. But it’s not just about the tech. We also highlight the timeless value of mastering the basics and building strong relationships.

Timestamps

00:00 - Intro

01:09 - Exploring AI and Machine Learning

11:35 - Transitioning to Business Applications of AI

29:34 - Using AI as a Personal Assistant

42:43 - The Role of AI in Small Business and Personal Growth

Noll Team Real Estate

SINCE 2003, Noll Team Real Estate HAS BEEN HELPING PEOPLE IN THE FORT WAYNE AREA FIND THE FREEDOM TO LIVE THE LIFESTYLE THEY WANT.

DESPITE CHANGING MARKETS AND BUSINESS TACTICS, WE HAVE REMAINED TRUE TO THIS BETTER AND IMPROVED BUSINESS MODEL BY FOCUSING ON BUILDING RELATIONSHIPS AND SERVING OTHERS IN EVERYTHING WE DO.

WHATEVER STAGE OF LIFE YOU ARE IN, OUR GOAL IS TO PROVIDE YOU WITH THE WISDOM AND TOOLS NECESSARY WHEN BUYING OR SELLING A HOME. WE PUT YOU FIRST TO ENSURE AN ENJOYABLE AND PROFITABLE EXPERIENCE.

This week, Brad sits down with Tiffany Ham to explore the impact of the internship program at Noll Team Real Estate. Tiffany, a former educator with a strong teaching background, shares how the program has become a powerful tool for growth for interns and the team.

She explains how the initiative offers students real-world experience while also injecting fresh energy and new ideas into the organization. Brad and Tiffany discuss the vital soft skills these interns develop, like communication, professionalism, and teamwork, that prepare them for success in any career.

Listen as they discuss how intentional mentorship can create a lasting impact on both sides.

Timestamps

00:00 - Intro

Noll Team Real Estate

SINCE 2003, Noll Team Real Estate HAS BEEN HELPING PEOPLE IN THE FORT WAYNE AREA FIND THE FREEDOM TO LIVE THE LIFESTYLE THEY WANT.

DESPITE CHANGING MARKETS AND BUSINESS TACTICS, WE HAVE REMAINED TRUE TO THIS BETTER AND IMPROVED BUSINESS MODEL BY FOCUSING ON BUILDING RELATIONSHIPS AND SERVING OTHERS IN EVERYTHING WE DO.

WHATEVER STAGE OF LIFE YOU ARE IN, OUR GOAL IS TO PROVIDE YOU WITH THE WISDOM AND TOOLS NECESSARY WHEN BUYING OR SELLING A HOME. WE PUT YOU FIRST TO ENSURE AN ENJOYABLE AND PROFITABLE EXPERIENCE.

In this episode of The Student of the Game, Brad tackles the challenge of staying focused and productive during the summer months, a season known for its distractions and potential to derail progress. He explores the idea of keeping “one oar in the water,” a metaphor for maintaining forward motion even when family events, vacations, and downtime start to pull you off course.

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Timestamps

00:00 - Intro

01:21 - Managing Summertime Distractions

07:08 - Recognizing the Mid-Year Funk

11:50 - Getting Back in the Game: Reconnecting with Your Mission

19:10 - Halftime Reflections and New Beginnings

Noll Team Real Estate

SINCE 2003, Noll Team Real Estate HAS BEEN HELPING PEOPLE IN THE FORT WAYNE AREA FIND THE FREEDOM TO LIVE THE LIFESTYLE THEY WANT.

DESPITE CHANGING MARKETS AND BUSINESS TACTICS, WE HAVE REMAINED TRUE TO THIS BETTER AND IMPROVED BUSINESS MODEL BY FOCUSING ON BUILDING RELATIONSHIPS AND SERVING OTHERS IN EVERYTHING WE DO.

WHATEVER STAGE OF LIFE YOU ARE IN, OUR GOAL IS TO PROVIDE YOU WITH THE WISDOM AND TOOLS NECESSARY WHEN BUYING OR SELLING A HOME. WE PUT YOU FIRST TO ENSURE AN ENJOYABLE AND PROFITABLE EXPERIENCE.