The idea of "AD Film Study" is to watch a handful of athletic director press conferences and break them down in a way that I think can help future ADs in preparing for their introductory press conference, whether that be in their words or understanding the settings of the press conferences. At the end I offer a list of final thoughts and tips based on what I observed.I watched Bryan Blair (Syracuse), Roger Denny (Oklahoma), Kevin White (Charlotte) and Ryan Berryman (New Mexico) press conferences. Each situation was different when you think about it. Blair was the G6 sitting AD that is now joining the P4. Most Syracuse fans expected it to be someone with ties to the university and Blair had to introduce himself to the fan base. Denny was a surprise hire at Oklahoma coming from Illinois when everyone thought Oklahoma would go industry outsider or at least hire a sitting AD. Kevin White was the P4 deputy from Clemson, likely seen as an aspirational peer school to Charlotte from an athletic department perspective, and had more of a traditional pathway to the AD chair. Ryan Berryman was the interim that everyone seemed to know would be the permanent AD despite his young age.And if you want to support the HEA Road Trip I’m planning, please consider donating 5, 10 or 20 bucks via my HEA Stripe accountIf you prefer reading, I wrote a very long article of my notes for each of these press conferences on the HEA website0:00 Introduction3:38 Bryan Blair - Syracuse10:45 Explaining the HEA Road Trip11:45 Roger Denny - Oklahoma25:00 Custom HEA Briefings + Career Mapping Conversations27:30 Kevin White - Charlotte41:20 Ryan Berryman - New Mexico52:25 Final Thoughts & TipsHEA is presented by PILYTIX, an AI tech company for higher education institutions and sports organizations. Increased Donations. Fast, Effective Targeting. Improved Performance. AD Vantage empowers athletic directors with comprehensive staff data, performance analytics, and AI-powered candidate insights to make smarter hiring, compensation, and retention decisions in an era where every dollar counts.Onrise provides complete mental health Coverage for your Athletes. One call. Same-day setup. Your athletes get immediate access to peer support from retired pros, licensed clinicians, and 24/7 crisis care. Less than one in-house FTE. No hiring hassles. No initiative fatigue.