STUFF FROM THE LOFT - Dave Dye

['Context. It’s the word that comes to mind every time I think about writing one of these intros. What seems familiar today was once considered very left-field, risky or just plain crazy. Each pushes the peanut along for the next generation. Take the 1988 DAD Annual, it’s hard to believe now, but all but one ad in the press and poster section had black headlines, the one that didn’t was Graham Fink’s Metropolitan Police campaign. I was a generation behindRead more', 'Context. It’s the word that comes to mind every time I think about writing one of these intros. What seems familiar today was once considered very left-field, risky or just plain crazy. Each pushes the peanut along for the next generation. Take the 1988 D&AD Annual, it’s hard to believe now, but all but one ad in the press and poster section had black headlines, the one that didn’t was Graham Fink’s Metropolitan Police campaign. I was a generation behindRead more']

['He’s never tried to become his own brand, hang out at the right clubs or\xa0promote\xa0himself. He doesn’t\xa0bounce from jury to jury, job to job or club to club. And you’ll never read his latest theory on marketing in the trade mags. Nick Gill is currently Chief Creative Officer of BBH, his third agency in 30 years. We had a great chat, hope you enjoy. COLLEGE. BMP. Clark’s. Tjaerborg. Fisher-Price. John Smith’s. Health Education Association. Abbey Life. Sport Aid. Batchelors. NewRead more', 'He’s never tried to become his own brand, hang out at the right clubs or\xa0promote\xa0himself. He doesn’t\xa0bounce from jury to jury, job to job or club to club. And you’ll never read his latest theory on marketing in the trade mags. Nick Gill is currently Chief Creative Officer of BBH, his third agency in 30 years. We had a great chat, hope you enjoy. COLLEGE. BMP. Clark’s. Tjaerborg. Fisher-Price. John Smith’s. Health Education Association. Abbey Life. Sport Aid. Batchelors. NewRead more']

['Full disclosure; it’s actually the 113th. But I noticed that when blogs or podcasts hit a significant number they do a kind of round-up, like a kind of house-keeping thing, so here’s mine. 10 THINGS I’VE LEARNT ABOUT BLOGGING. 1. BLOGS HAVE A LIFE OF THEIR OWN. MAY 2002: My friend Paul buys me davedye.com. OCT 2013: I decide to bung all my old work on it, for easy access. NOV 2013: It’s a bit chaotic. Having presented the workRead more', 'Full disclosure; it’s actually the 113th. But I noticed that when blogs or podcasts hit a significant number they do a kind of round-up, like a kind of house-keeping thing, so here’s mine. 10 THINGS I’VE LEARNT ABOUT BLOGGING. 1. BLOGS HAVE A LIFE OF THEIR OWN. MAY 2002: My friend Paul buys me davedye.com. OCT 2013: I decide to bung all my old work on it, for easy access. NOV 2013: It’s a bit chaotic. Having presented the workRead more']

['The Wieden years. It’s weird, I only interview people whose work I really like, but whenever I lay their work out end-to-end, I’m always surprised at how much better it is than I’d remembered. It could be that there’s much more of it, the sheer consistency of it or that it appears better with the benefit of time and a bit of distance. All three are true of the work in this post. Tony does a good job of shiningRead more', 'The Wieden years. It’s weird, I only interview people whose work I really like, but whenever I lay their work out end-to-end, I’m always surprised at how much better it is than I’d remembered. It could be that there’s much more of it, the sheer consistency of it or that it appears better with the benefit of time and a bit of distance. All three are true of the work in this post. Tony does a good job of shiningRead more']

['‘Art Director’ is an unhelpful title. It has nothing to do with Art\xa0and very little to do with directing. Some think it’s about making stuff look cool, I think it’s about communicating at speed. We work in a medium people are actively trying to ignore, so we can’t hang around. Art Director’s can only communicate quickly if the understand: a) Their basic toolkit;\xa0photography, film, illustration, editing, cropping, fonts, colours and the rest. b) The world around them: how humans behave,Read more', '‘Art Director’ is an unhelpful title. It has nothing to do with Art\xa0and very little to do with directing. Some think it’s about making stuff look cool, I think it’s about communicating at speed. We work in a medium people are actively trying to ignore, so we can’t hang around. Art Director’s can only communicate quickly if the understand: a) Their basic toolkit;\xa0photography, film, illustration, editing, cropping, fonts, colours and the rest. b) The world around them: how humans behave,Read more']

['The arc of most creative agencies tends to be very similar; start idealistic and creative, become less principled and duller over the years as the realities of finance, earn-outs and fatigue start to kick in. Adam Eve are like the Benjamin Button of ad agencies. They started burdened by the financial realities due to a situation called ‘Sorrell’. Having come through the early sensible years they seem to grow more creative as each year goes by. They won noRead more', 'The arc of most creative agencies tends to be very similar; start idealistic and creative, become less principled and duller over the years as the realities of finance, earn-outs and fatigue start to kick in. Adam & Eve are like the Benjamin Button of ad agencies. They started burdened by the financial realities due to a situation called ‘Sorrell’. Having come through the early sensible years they seem to grow more creative as each year goes by. They won noRead more']

['Former rent collector, bull-fighter, porn director, klacker salesman, Judas Priest manager, account man, copywriter, art director and Chief Creative Officer of Ogilvy Worldwide. (Warning: Some areas of the recording may have been adversely effected by a rioja.) BLACKER HYDE ASSOCIATES Ltd. An early Neil French concept. HOLMES KNIGHT RITCHIE. BATEY SINGAPORE. THE BALL PARTNERSHIP. The only known picture of Neil without a cigar. My tattered copy of Neil’s book. I recommend it.Read more', 'Former rent collector, bull-fighter, porn director, klacker salesman, Judas Priest manager, account man, copywriter, art director and Chief Creative Officer of Ogilvy Worldwide. (Warning: Some areas of the recording may have been adversely effected by a rioja.) BLACKER HYDE ASSOCIATES Ltd. An early Neil French concept. HOLMES KNIGHT RITCHIE. BATEY SINGAPORE. THE BALL PARTNERSHIP. The only known picture of Neil without a cigar. My tattered copy of Neil’s book. I recommend it.Read more']

['Sometimes, it’s difficult writing about people you know. On the one hand, you don’t want to offend them with a flip remark, like ‘no filter between his brain and mouth’, or ‘certified nut-job.’ On the other, and probably worse, you don’t want to get all gooey with guff like ‘only about the work’ or ‘incredibly consistent* since day one’. So I won’t bother, I’ll just let you listen and make your own minds up. (*Except for ‘Captain Chaos’.) STUDENT. BMP.Read more', 'Sometimes, it’s difficult writing about people you know. On the one hand, you don’t want to offend them with a flip remark, like ‘no filter between his brain and mouth’, or ‘certified nut-job.’ On the other, and probably worse, you don’t want to get all gooey with guff like ‘only about the work’ or ‘incredibly consistent* since day one’. So I won’t bother, I’ll just let you listen and make your own minds up. (*Except for ‘Captain Chaos’.) STUDENT. BMP.Read more']

['The best ads\xa0appear effortless. As if created accidentally, the result of a chance corridor meeting by people letting off steam\xa0on their way to different, grown-up,\xa0\xa0serious\xa0meetings, probably ones\xa0involving charts, numbers and mashed-up new words they get the gist of but aren’t 100% confident of their meaning. The truth is that it’s hard to create work like that, it’s like catching lightning in a bottle. A few creatives have been\xa0in the right place at the right time to grab a bolt, barelyRead more', 'The best ads\xa0appear effortless. As if created accidentally, the result of a chance corridor meeting by people letting off steam\xa0on their way to different, grown-up,\xa0\xa0serious\xa0meetings, probably ones\xa0involving charts, numbers and mashed-up new words they get the gist of but aren’t 100% confident of their meaning. The truth is that it’s hard to create work like that, it’s like catching lightning in a bottle. A few creatives have been\xa0in the right place at the right time to grab a bolt, barelyRead more']

['Starting out as a creative is tough. Most days are divided into two parts, first you\xa0squeeze out as many ideas as you possibly can,\xa0second you\xa0try not to give up when your creative director tells you they are all crap. Occasionally you may get a ‘nice’, that will keep you going until maybe two months later when you may get a ‘cool’, even an ‘ok’ buoy the spirits. Encouragement is crucial. The first person of any note to say nice aboutRead more', 'Starting out as a creative is tough. Most days are divided into two parts, first you\xa0squeeze out as many ideas as you possibly can,\xa0second you\xa0try not to give up when your creative director tells you they are all crap. Occasionally you may get a ‘nice’, that will keep you going until maybe two months later when you may get a ‘cool’, even an ‘ok’ buoy the spirits. Encouragement is crucial. The first person of any note to say nice aboutRead more']