Subliminally Correct

In the 2016 primaries, Bernie Sanders became a major contender and came close to being the Democratic nominee for President. He ran with the intention of pushing the party further left, and some would say he succeeded. In this episode we sit down with a former 2016 Bernie Staffer in 4 states and Deputy Organizing Director for Hillary in Nevada to talk about Bernie; his success, and answers to questions that are rarely asked, including:

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We all know campaigns are about persuading voters. But what if the staff and volunteers of those campaigns were also being influenced themselves... to be better influencers.

This episode we dive into a recent trend in political campaigns that involves leveraging scientifically proven psychological tactics to influence voters. We also discuss how the same tactics are being used to produce better staff and volunteers!

What's the difference between a door knock that raises a voter's liklihood to vote by 1% vs. 7%? How do you properly induct staff and volunteers so they share your values and reliably spread your message? How could you use those powers of persuasion in your everyday life?

Learn these secrets of campaigns and more on this episode of Subliminally Correct!

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You don't want to miss this episode! Renowned Silicon Valley video producer, Adam Lisagor joins us this week for a truly special episode all about his new project called Discourse.

After the 2016 election, Adam sought a way to bring our divided country together two people at a time. By sitting down members of opposite ends of the political spectrum face-to-face, heart-to-heart with no motive other than to gain a deeper understanding of the other's values, Adam explored what it means to disagree but still connect.

What does it say about our ability to have meaningful dialogues about what's important and what's at stake? Is it possible to reach consensus among social groups who have learned to alienate the other? How do we react emotionally when we're confronted with a viewpoint so different from our own that we feel shame about our beliefs?

Join us as we explore all of these through the lense of Discourse on this episode of Subliminally Correct!

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Special Guest: Adam Lisagor.

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President Obama was widely recognized as a highly effective public speaker. From his soaring 2004 Democratic Convention speech that put him on the map to his historical presidential campaigns, Obama has repeatedly demonstrated a remarkable ability to inspire the masses. But what made him so good?

We speak with veteran campaign consultant and scholar, Michael Reitzes who worked on President Obama's campaigns in 2008 and 2012 about a study he produced analyzing Obama's persuasive speech patterns.

Reitzes and his partner took all the speeches candidate Obama gave on the 2008 campaign and ran them through a computer to statistically determine which rhetorical tactics he would employ at which moments in the campaign. When Obama was behind in the polls, did he appeal to specific policies? When he was in a red state, did he appeal to higher common values? All of these questions and more will be answered on this episode of Subliminally Correct!

Link: Obama on the Stump: Features and Determinants of a Rhetorical Approach, by Michael Reitzes & Kevin Coe

Link: What the architects of Obama's 2008 campaign think of the Bernie Sanders campaign

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Special Guest: Michael Reitzes.

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Ever talk to that one friend you have who believes all the conspiracy theories and ask yourself, "Where did they get all of these crazy ideas?"

Well we did, and we tracked it down to Alex Jones and Info Wars – where fringe, alt-right survivalists are given the foundation for the next conspiratorial movement.

Find out how Alex Jones masterfully weaves in narratives, characters, storylines, and dramatic music to tell a tale of conspiracies to exterminate white Americans. Just like a soap opera or an action movie, he uses all the tactics of emotional, imaginative storytelling to hook his listeners and build a deep bond to his beliefs. Then he asks them to buy his vitamin supplements!

We break down one of his episodes and show you how he sells his ideas... and his own products.

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What does a pioneering psychiatrist born in 1901 and Donald Trump have in common? More than you might think!

In this episode we explore how Milton Erickson, an American Psychiatrist and Hypnotherapist, practiced persuasive linguistic techniques that were later popularized and used in sales, advertising, and even politics. Erickson was a true pioneer in hypnosis and therapeutic interventions, but his contribution to hypnotic language may be what he is most well-known for.

How do contemporary politicians use these techniques to slip their messages in subconsciously? How can you use this in your own life to accomplish your goals? Take a listen as we answer these questions and more in this fascinating introduction to the Milton Model!

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Part Two of a two-part episode!

Donald Trump delivers a speech at a campaign rally in Michigan and thousands of his supporters are whipped into a frenzy of support. But how?

We explore how Trump is able to pull this off and deliver such charismatic rallies that build unwavering support from so many conservatives. What does he do or say that can bring people to have such an emotional attachment to a politician? How is he able to change their minds to agree with him and then reinforce those beliefs, turning those beliefs into behaviors.

There's so much to deconstruct here that we had to make it two parts! This is part two.

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Part one of a two-part episode!

Donald Trump delivers a speech at a campaign rally in Michigan and thousands of his supporters are whipped into a frenzy of support. But how?

We explore how Trump is able to pull this off and deliver such charismatic rallies that build unwavering support from so many conservatives. What does he do or say that can bring people to have such an emotional attachment to a politician? How is he able to change their minds to agree with him and then reinforce those beliefs, turning those beliefs into behaviors.

There's so much to deconstruct here that we had to make it two parts! This is part one.

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We've all seen it before, some new scandal occurs and the CEO of a major corporation is hauled before Congress to testify and defend their company. What you may not have seen before is what often goes unnoticed – all the linguistic tactics they use to entrap the witness or distract from the issues at hand.

In this episode, we make it simple for you by going through all the best moments of the Zuckerberg hearings to give you the ability to cut through the noise and hear what's really going on.

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What if a hypnotist was training your local police force to be more compelling? What if criminals were turning themselves in, not because they felt remorse or feared arrest, but rather because their community police officer used certain linguistic techniques to convince them it was their only option? What if we told you this was already happening?

Our guest this week is Rintu Basu, accidental best selling author of the Persuasion Skills Black Black Book: Practical NLP Language Patterns for Getting the Response that You Want.

We speak with Rintu about his time training the London police to be more persuasive. We also explore the mental framing built around policing in the US as compared to the UK, the different ways officers can utilize certain verbal persuasion skills to gain compliance from suspects, and how you can be more mindful of your own perceptions of law enforcement.

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Special Guest: Rintu Basu.

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