Subliminally Correct

Subliminally Correct

By Alex Dobranic & Taylor ShermanSociety & CultureNewsGovernmentPolitics
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Subliminally Correct episodes

  • Episode 34: Biden's First Rally

    On this episode we take a look at Joe Biden's recent 2020 campaign rally in Philadelphia. Biden has been a favorite to run for many people, and we see how he leans upon this strengths and dismisses his weaknesses in this speech. Listen to this episode to learn:

    • Why Biden's theme music was so carefully chosen for this venue, and what it conveys
    • Historical framing back to Abraham Lincoln, the Statue of Liberty, and the Declaration of Independence, and how he uses these to create a nostalgic effect in the listener
    • The brilliant way that Biden's advisors have crafted for him to be tough on Trump and also not get into a name-calling contest
    • Biden's vision of America: A beacon of hope that will not be extinguished on his watch
    • The values that all Pennsylvanians ascribe to, and why Biden's quote of a famous poet reveals his affinity for another state
    • The Moderate's way of acknowledging the LGBT communtity and women's movement
    • Why Trump is not the only one trafficking in division, but is still the "Divider in Chief".
    • Biden's 3 reasons for running, and how all of them are abstract promises that can fit any agenda
    • How Biden intends to compromise with Republicans in order to "make government work" and at the same time, enact a progressive agenda
    • How he utilizes a "reverse" call and response tactic in order to work up the crowd
    • And more!

      • For our loyal listeners, we've decided to upgrade our release schedule so that each episode will now come out on Tuesday mornings so that you can enjoy during your morning commute. Thank you for your support, and if you enjoy the show please consider chipping in through Patreon.

      Remember to visit our website and support us through Patreon!

      You can also follow us on Twitter and Facebook!

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      1 hr 3 min
    • Episode 33: Digitally Correct, with Special Guest Emma Kraus

      We're joined by Emma Kraus, a digital strategist who specializes in campaign social media, email, and peer-to-peer texting. We ask Emma our burning questions about digital fundraising and campaign ads, including:

      • Who is being most effective at using ads currently, and whether some campaigns are better at digital fundraising than others.
      • The sneaky Facebook strategy that both Kamala Harris and Amy Klobuchar use to sign people up for their e-mail lists.
      • The two most valuable pieces of information that a campaign can have about you.
      • How a campaign can know exactly who you are, including your Facebook profile and use that to market to people like you.
      • Why your last donation amount is so important to campaigns and how it might determine which events you are invited to.
      • How taking a simple three question survey gives campaigns a big edge.
      • How Julian Castro and Cory Booker's campaigns tackled the same event two different ways,
      • And more!

        • Link to a PDF of the ads that we reviewed on this show to follow along with.

        Twitter videos that we talked about:

        Julian Castro's Ad
        and
        Cory Booker's Ad

        Remember to visit our website and support us through Patreon!

        You can also follow us on Twitter and Facebook!

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        Special Guest: Emma Kraus.

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        1 hr 2 min
      • Episode 32: Barr None, Spinning the Mueller Report

        This episode is all about Attorney General William Barr and the recent press conference he held immediately before releasing Bob Mueller's report on Russian interferance in 2016 and the Trump Campaign's cooperation. It's a fascinating speech and really highlights how slight of voice from one public official can alter your thoughts on issues of national importance.

        In this episode learn:

        • How Barr loads his remarks with persuasion and rhetorical devices to make you believe his summary of the report is true
        • The way deliberate ommissions can lead to alternative conclusions in the listener's mind
        • How Trump's feelings may have proven his innocence
        • Barr's usage of innoculation and framing to plant ideas in the public's mind about the report before anyone could read it
        • The softball questions reports have for Barr, and the way he looses his temper even though he has all the power in this situation
        • And so much more!

          • Remember to visit our website and support us through Patreon!

          You can also follow us on Twitter and Facebook!

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          49 min
        • Episode 31: In the Candidate's Corner, with Special Guest Tara Swords

          In this episode we are joined by Tara Swords, an executive coach and communications consultant who works on political campaigns in order to strengthen the personal communication skills of politicians. We explore her experiences with coaching candidates and how we all can learn from their experiences. Learn:

          • Why empathy is so powerful as a tool to establish rapport
          • The top mistakes politicans make in communicating, and how to correct them
          • The 3 letter acronym that makes it easy to remember how to address audience questions (a big one!)
          • What Joe Biden's gaff tells us about how to train politicians, and what Biden should do now to not get in more trouble
          • Who is underrated, and who might be overrated in the 2020 Democratic race
          • Whether a candidate should stay true to themselves or model someone who has already been successful
          • The communication style differences between Republicans and Democrats
          • The difficulties that candidates face on the campaign trail and what to do when stressful situations hit
          • Simple tricks you can use to be more likable and persuasive in your everyday life
          • And more!

            • Remember to visit our website and support us through Patreon!

            You can also follow us on Twitter and Facebook!

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            Special Guest: Tara Swords.

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            49 min
          • Episode 30: The Mueller Report

            With the recent release of the Mueller Report, both Republicans and Democrats are scrambling to frame the message in their own ways, however the Republicans are much more vocal about it! In this episode we break down some of the most recent press conferences and talking points. Learn:

            • Why reframing and spin was such a key part of this "victory lap"
            • The use of numbers to imply a greater level of certainty than is actually there
            • How repetition plays into even the news media beginning to believe what politicans are telling them
            • What it means to "fully release the report as allowed by law" and why that isn't a complete version
            • Why Ted Cruz went on CNN to answer the questions that another Republican member was asked
            • Using hypothetical what-if language to seed ideas in the mind
            • Playing with time to create confusion in the minds of constituents
            • And more!

              • Remember to visit our website and support us through Patreon!

              You can also follow us on Twitter and Facebook!

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              57 min
            • Episode 29: The Cohen Hearings

              Michael Cohen recently appeared before the House Oversight and Reform committee jostling with members of both sides of the isle about his work for President Trump. In this episode we break down some of the most persuasive parts of his hearing so you can find out:

              • What the main goals of both Democrats and Republicans were for this hearing
              • How the drama of the political process was carefully planned and thought-out
              • Cohen and his lawyers' aim in the testimony - attacking Trump and framing himself as the "3 AM guy"
              • How leading stories are being used to create a differential tone
              • Using 'as-if' framing to create talking points for the next TV appearance
              • What Cohen's intentions are regarding a book deal, movie deal, or consulting work, and exactly how much he has been paid in the past
              • The conspiracy theory-like "Guilty by Association" tactic used by one Member of the House
              • And more!

                • Remember to visit our website and support us through Patreon!

                You can also follow us on Twitter and Facebook!

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                1 hr 4 min
              • Episode 28: Bernie or Bust

                Bernie Sanders has launched his bid for the presidency, again. What will make it different this time around and what is his messaging to his supporters? In this episode we break down Bernie's announcement video for the presidency, as well as his ads. You will learn:

                • Why Bernie's plan to get to "1 Million Volunteers" was so easy for him to achieve
                • How the hypnotic principle of Pyramiding of Suggestions is used to build a track record and boost voter turnout
                • "Double communication" techniques coming from multiple styles of ambiguities
                • How Bernie uses anchoring / classical conditioning to great effect
                • Repetition in speech writing and how it allows ideas to be accepted more easily
                • What "real change" means and whether it fits with his democratic socialist message
                • The special interest boogeymen who are out to get you, and how Bernie paints big-picture solutions to these problems
                • How Bernie uses the technique of mindreading to make you think that he knows exactly what is going on in your head
                • And more!

                  • Remember to visit our website and support us through Patreon!

                  You can also follow us on Twitter and Facebook!

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                  1 hr 5 min
                • Episode 27: State of The Union

                  What distinguishes a State of the Union address from other speeches? While we have talked in the past about Donald Trump's many styles depending on whom he is addressing and where, this one may take the cake.

                  In this episode we analyze his address, and take a listen to the Democratic response by Stacey Abrams from Georgia. You will learn:

                  • Why Donald Trump is now taking instructions from progressives about how to give speeches
                  • How historical call-backs elicit warm feelings of safety and togetherness
                  • The call for unity of "two becoming one" and what it means metaphorically
                  • What Trump took from Obama, including one part from our intro
                  • Pacing current experience and how it develops and deepens rapport
                  • The two part verb-noun combo that wins every time in creating artfully vague language, and how to do it yourself if you'd like to use it
                  • Two different takes on the American economy. Is it true we are experiencing an economic miracle?
                  • Pre-frames and innoculation that will later be used as persuasive tools in future speeches
                  • How starting a story at the beginning versus the middle of a speech affects persuasive impact
                  • And much more!

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                    Remember to visit our website, follow us on Twitter and Facebook!

                    Related Episodes: "Oprah's Speech and the Midterm Elections" is Episode 20, and "THANKS OBAMA" is Episode 16.

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                    1 hr 20 min
                  • Episode 26: Kamala Announces

                    Kamala Harris is one of the latest to announce her campaign for the presidency, and she begins with a rally in Oakland, CA, her hometown. In her rally she recounts her journey to where she is now, and where she sees herself and the country going. Learn in this episode:

                    • Why Kamala Harris' campaign slogan works better in the minds of voters than Hillary Clinton's campaign slogans
                    • How she uses artfully vague value words to inspire positive emotions within her base
                    • Rapport-building techniques that Barack Obama used in a similar speech
                    • Why some persuasive devices work better toward the beginnings or ends of speeches than other times
                    • How cult leaders use similar techniques in order to bypass critical thought
                    • Her narrative in connecting the campaign slogan to her personal history
                    • Body language signals that cause the crowd to go wild

                      • Remember to visit our website and support us through Patreon!

                      You can also follow us on Twitter and Facebook!

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                      56 min
                    • Episode 25: Shutdown Showdown

                      The government shutdown has stretched on longer than any previous shutdown and Donald Trump was eager to address the American people and frame the debate. In this episode we break down his oval office address, where he was given air time by the major TV networks, as well as the much shorter Democratic response by Chuck Schumer and Nancy Pelosi.

                      In this fascinating episode you'll learn:

                      • Donald Trump's new term for those crossing the border illegally, and why redefining it makes his argument more acceptable to his base
                      • How Trump's speaking style in his oval office address differs from the Trump rally speeches, what we hear and what we don't
                      • Mexico's indirect funding for the wall and the 'story arc'
                      • How he implies implicit approval by Democrats that we should build a wall (presupposition)
                      • Framing of creating a wall as a humanitarian disaster; suggesting the other side doesn't have empathy
                      • Trump's "love" for the people, personification and persuasive quotes
                      • Which part of the brain is Nancy Pelosi appealing to, and is it effective?
                      • Chuck Schumer's thematic appeals and the Parent / Principal frame

                        • Remember to visit our website and support us through Patreon!

                        You can also follow us on Twitter and Facebook!

                        (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)

                        Support Subliminally Correct

                        1 hr 4 min

                      About Subliminally Correct

                      From the publisher's feed

                      Subliminally Correct is a bi-weekly podcast where two experts in subconscious messaging examine the intersection of politics, persuasion, and all the ways politicians and newsmakers are using psychological tactics to influence you every single day.