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Subliminally Correct
Subliminally Correct episodes
- Episode 24: The Cohen Sentencing, Hannity vs. Maddow
In this episode we piece together the most persuasive parts of media reporting done on the Cohen sentencing – cable news.
This time we analyze the news reporting of both what conservatives term the "extreme left" (Rachel Maddow of MSNBC) and what liberals term the "extreme right" (Sean Hannity of Fox News).
Learn how both networks covered (or as we will see, failed to cover) the exact same news event. What persuasion tactics were used? Learn:
- The art of the Courtroom Drama
- Cohen's expertly written mea culpa before the court
- Movie and story-arc theming for convicted criminals caught in a political spiral
- How media associates or disassociates from an issue in order to create bias and automatic thinking
- The two different classes of FBI workers and which one you can never trust
- The "Unmaskings", and the "Two-Tiered Justice System"
- How vocal tone is used to imply guilt and wrongdoing
- Donald Trump equals... what?
- And more!
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(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
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1 hr 5 min - Episode 23: Brexit, with Special Guest Rintu Basu
If you've been paying attention to the news coming from the United Kingdom, you know one of the most urgent issues is Brexit - the UK's exit from the European Union. Today we are joined by our special guest Rintu Basu, who is a persuasion expert living in the UK.
We break down in this episode a speech given by Prime Minister Theresa May. Highlights include:
- Using repetition to reinforce "facts"
- "If, Then..." loops in language
- Pre-framing
- The demographics of Remain versus Leave voters
- The differences in UK Parliamentary debate and other chambers around the world, and how persuasion is built in to the UK system
- What "The Backstop" is and how it came to be such a trigger-point issue
- How Theresa May sets up for the opposition to feel they are included but then puts them in a box
- Using the values of being "honest" and "personal" to get people to let their guards down
If you enjoyed this episode, remember to support us through Patreon! Your support really matters.
You can also follow us on Twitter and Facebook, and visit us at our Website!
(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
Special Guest: Rintu Basu.
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1 hr 2 min - Episode 22: Mid-Term Victory Speeches, Part 2
We're here for part-two of our series on mid-term victory speeches, and for those loyal listeners we hope you are starting to notice some themes. In this episode we are breaking down two speeches.
The first is actually a concession speech given by Beto O'Rourke, and the second is "not a victory speech – a vision" by Ayanna Presley, who won a house race in Massachusetts. Listen to this episode to find out:
- How candidates reference vast groups of people and, in doing so, use the hypnotic device of covering all possibilities
- What science has to tell us about why metaphorical frameworks are so compelling, and how they relate to our early sensorimotor experiences
- How cursing or using swear words is interpreted by the brain, and why some politicians can get away with it while others don't
- The "Escalator" tonality and how to use it
- Our take on what Beto is preparing for next
- Borrowing from previous speeches and even literary works as a way of increasing a message's persuasion factor
- Creating a shared history with the audience, virtue-framing, and more!
Remember to visit our website and to keep this show on the air, support us through Patreon!
You can also follow us on Twitter and Facebook!
(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
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47 min - Episode 21: Mid-Term Victory Speeches, Part 1
Victory and concession speeches are some of the best places to look for persuasion patterns. They represent the candidate's messaging to their base, as thank-you's for the past and planning for the future come together.
In this two-part episode, we take a look at some of the most persuasive speeches. In part 1, we are breaking down two victory speeches from Alexandria Ocasio-Cortez and Ted Cruz.
Some of what we cover in this episode include:
- Cause and Effect language patterns
- Motivation direction (Pain or Pleasure) of politicians and how that might impact their results
- Personification of ideas
- Nonsensical rhetoric that makes sense only in an emotion-filled moment
- Music as a classically conditioned anchor
- Why Alexandria Ocasio-Cortez might have won
- Conservative vs Liberal themes: Defense and assault
- More jobs, more security, and more freedom! (For whom, specifically?)
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(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
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49 min - Episode 20: Oprah's Speech and the Midterm Elections
In this episode we tackle the midterm elections, and in particular a speech that Oprah gave in Georgia in support of Stacey Abrams. Then we break down some of the most influential midterm campaign ads from both Republican and Democratic senators.
Highlights include:
- How speaking directly to an audience that has already bought into your message makes it possible to persuade more directly
- Pacing and leading statements and the impact that tonality has
- Call-backs to Gospel music and shared experiences
- Repetition and rhyming that reinforces the results
- A powerful metaphorical story with a tragic ending
- Local vs. national appeals, and identity politics
- What might have made the race in West Virginia even closer
Remember to visit our website and support us through Patreon!
You can also follow us on Twitter and Facebook!
(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
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53 min - Episode 19: The Kavanaugh Hearings, Part 2: The Judge Strikes Back
Was Brett Kavanaugh lying in his Senate hearing? And how might we tell if he was? In part two of our series of the Kavanaugh hearings, we step into how Kavanaugh himself responds to the hearing and allegations, as well as how senators were framing their ideas. We also get to some listener questions. Learn in this episode:
- What Kavanaugh's body language, vocal qualities, and wording suggests about his guilt or innocence.
- Whether the Republicans made a smart move by having Ms. Mitchell, the prosecutor, question Kavanaugh.
- How the hearings might impact the mid-term elections.
- Alternative explanations for why Kavanaugh is so angry.
- Persuasive metaphors offered throughout the testimony by senators for their respective sides.
- How the #MeToo movement showed up in the hearing room that day.
This is part two of a two-part series on the hearings.
Remember to visit our website and support us through Patreon!
You can also follow us on Twitter and Facebook!
(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
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1 hr 9 min - Episode 18: The Kavanaugh Hearings, Part 1: Ford's Testimony
The United States has a new Supreme Court Justice: Brett Kavanaugh, but many people are still asking why he was allowed to ascend to the highest court in the land. The sexual assault allegations made by Christine Blasey-Ford and others rocked the nomination hearing process, and so in this first part of a two-part episode, we examine:
- Blasey-Ford's testimony, her non-verbal responses, and how to tell if someone is being truthful by their responses;
- How Ms. Mitchell, the prosecutor tasked by the Republicans to do their questioning, framed the issue;
- How questioning was used to cast doubt about the methods of determining veracity including Polygraph testing;
- The Democratic response to these allegations, and how the speeches given by Democrats may be set ups for future 2020 campaign runs, and more!
Remember to visit our website and support us through Patreon!
You can also follow us on Twitter and Facebook!
(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
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56 min - Episode 17: NRA-TV
The NRA has a vice-grip on our current political environment on the issue of guns, but how do they do it? In this episode we explore:
- The controversial tactics they use to persuade supporters, and how that changes with who is in office
- How they use rhyming and repetition to create a powerful message
- Why their "We the People" message from the Constitition's preamble is being used so persuasively
- How gun deaths are framed in order to lobby for expanded gun rights
- The way they use music and imagery to amplify the emotional nature of their videos
- And more!
Remember to visit our website and support us through Patreon!
You can also follow us on Twitter and Facebook!
(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
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38 min - Episode 16: THANKS OBAMA
We all know President Obama is a talented public speaker. But how exactly? In this episode, we break down President Obama's mid-term campaign rally speech at the University of Illinois where he is framing the Trump White House in a particular way. Here are a few of the highlights covered during this show:
- Why those invested in what Obama calls "The Politics of Fear" will do anything to hold onto their gains
- 'Unity' vs 'Either/Or' patterns of breaking people apart
- Tying positive thematic ideas to the act of voting and taking action
- A long example of hypnotic speech by Obama
- Symbology of the historic story of America
- Why he is similar to other persuasive speakers of the past
- What his fight with progressives looks like
Remember to visit our website and support us through Patreon!
You can also follow us on Twitter and Facebook!
(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
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1 hr 3 min - Episode 15: If You're Gonna Run in Texas
In this fascinating episode we step into the high-profile Texas Senate race between Ted Cruz (R) and Beto O'Rourke (D). Each side is running scathing ads against the other, and these ads are heavy in persuasive devices. We break down:
- How Ted Cruz hijacks a popular country song in order to damage his opponent's reputation
- The way Beto O'Rourke is somehow able to successfullly deliver a viral speech in the language of African American civil rights leaders
- Using artfully vague language to dog-whistle and suggest multiple ideas at once
- How specific examples of American history can be used to elicit nostalgia, and how that is attached to the candidate
- How one particular behavior, kneeling for the pledge, is being framed in radically different ways that is dividing the country, and what it means about a person's thought process
- The types of wording that is used to appeal to Republicans vs Democrats
Take a listen, and if you like this episode, remember to visit our website and support us through Patreon! Your support really helps.
You can also follow us on Twitter and Facebook!
(Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
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41 min
About Subliminally Correct
From the publisher's feed
Subliminally Correct is a bi-weekly podcast where two experts in subconscious messaging examine the intersection of politics, persuasion, and all the ways politicians and newsmakers are using psychological tactics to influence you every single day.
The show is hosted by Alex Dobranic, Political Consultant and Certified Consulting Hypnotist; and Taylor Sherman, Executive Coach and Certified Hypnosis Instructor – experts in politics and subliminally persuasive tactics.
Guests range from political staffers, consultants, journalists and academics, to experts in hypnosis, body-language, and Neuro-Linguistic Psychology; here to give you an inside look into what makes the persuasive politician.