Subscribed Podcast

Marty Cagan shares how to build products that customer love, why saying "yes" to customer enhancement requests is not doing them any favors, and the state of the art in enterprise SaaS user experience.

Katie Rogers from Salesloft discusses how she built a Customer Success program while her company was growing 2000% last year. Plus she explains what a #LadyLofter is.

Rachel and Tom recap the lively Twitter chat we recently convened on #SuccessHacking — applying the principles of Customer Success to drive revenue growth.

Lincoln Murphy joins us for a wide-ranging discussion of what's happening in the world of Customer Success, why he's happier when the focus is on (lowercase) customer success, and how to get it right even when it's hard.

Samuel Hulick joins us to discuss User Onboarding, how Slack totally nailed it, and what SaaS companies should learn from Super Mario.

Rachel and Tom discuss their favorite emerging practices for Customer Success, and highlight some companies that are leading the way.

Anthony Nygren from EMI Strategic Marketing joins us to demystify customer lifecycle marketing, explain why its a critical part of a Customer Success practice, and give a few tips on how to be one of the few SaaS companies that do it right.

Carolyn Kopprasch, the Chief Happiness Officer at Buffer, shares the secrets of how Buffer took a freemium app and built a legion of highly committed customers.

Meg Murphy, CMO of BigCommerce, joins us to talk about delighting customers at high volumes, whether to put more stock in customer usage data or survey responses, and why marketing should be the customer success team's best friend.