If you spend your day listening to music on Spotify while you work and then go home and relax with a movie on Netflix while perusing what meal kit you'll order for dinner tomorrow, then, whether you know it or not, you're participating in the subscription economy. What many newspaper and magazine publishers have struggled with for centuries is now a successful and growing business model for companies in diverse industries. But how did this model expand from print and software to food and heavy machinery? We chart the course to see why everyone is subscribing to this way of selling. 

Hear from experts and founders in the space like Tien Tzuo, Marc Randolph, Matthew Wadiak, Robbie Kellman Baxter and Katie Vanneck-Smith.

For more on the podcast go to delltechnologies.com/trailblazers