On this week's episode of Subscription Prescription, subscriptions and memberships duke it out to see which is the better option in the e-comm game. A question Matt sees often on Twitter and in consulting various brands is where should my focus be? He dives into this question and lays the ground rules for prioritization. Something a lot of companies struggle with is figuring out a unique brand identity that sets them apart when making an offering related to memberships and subscriptions. When trying to balance between the two options, Matt suggests testing the waters and paying close attention to consumer habits.

Subscriptions vs memberships 1:30
Figuring out what to focus on, make a great offer 5:25
Look into memberships 10:15
How do these play together? 13:50

“When I talk about subscriptions, I’m talking about Ecommerce physical good subscriptions. That means something that is getting shipped to you on a weekly, monthly, every fifth Thursday type of business…The idea is there’s a physical good involved that’s getting delivered to you…Memberships are a little bit different. Memberships is more about access. It means that you’re paying for access to something.” 1:28

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