Succeed Through Speaking

Tom Bailey, founder of Succeed Through Speaking, interviews Pam Didner.

Pam Didner is a marketing consultant, writer, speaker and author of 3 books: Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer. She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. She is strategic in nature and tactical in execution. She also specializes in sales, marketing and internal/external communications consulting, keynote presentations, corporate training and planning sessions. She shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.

Why you've got to check out Pam's episode:

- Learn how Pam helps B2B marketers in tech and manufacturing sectors and get to know her background in the corporate world.

- Understand some of the key challenges that these corporates face, including the complexity between the marketing and sales teams.

- How complexity comes from two key places. These are product complexity and digital complexity which can both create challenges for marketers and sales teams.

- Learn the importance of automation, standardisation and creating seamless processes for your consumers.

- Get free access to Pam's sales enablement guide using the below link.

Resources / Links

https://pamdidner.com/sales-enablement-guide/ (https://pamdidner.com/sales-enablement-guide/)

Tom Bailey, founder of Succeed Through Speaking, interviews Bethan Vincent.

Bethan Vincent is B2B Marketing Consultant with over 10+ year’s experience in technology and the digital sector. Formerly a senior manager in the cloud computing industry and founder of several start-ups, Bethan has built her career sitting at the intersection between marketing, product and development.

Why you've got to check out Bethan's episode:

- Discover how Bethan works with technology companies who have a B2B product and how she helps them with public speaking and thought leadership.

- Why it's important to build a personality as a brand so that customers can connect with you in an authentic and human way.

- Learn what impact it can have on your as a CTO by not speaking and presenting, and also what impact it can have for you and your employees if you are speaking in your industry.

- How you can stand out an a professional in your industry and why you need to start small as a speaker before progressing to become a larger scale keynote speaker.

- Get access to a free public speaking training platform that Bethan recommends and also get access to Bethan's content on the below link.

Resources / Links

http://www.bethanvincent.com/marketing-consultant (www.bethanvincent.com/marketing-consultant)

 

Tom Bailey, founder of Succeed Through Speaking, interviews Sara Gilbert.

Sara is a Business strategist and Mindset coach

Recipient of "Most Innovative Woman in Business Development Strategy" and "Best International Business Consultant in Canada" at the "Influential Businesswoman Awards". Sara holds a Bachelor of Commerce degree from the John Molson School of Business at Concordia University, majoring in Marketing, and double certification in personal and professional coaching in neurolinguistic programming (NLP). Sara has earned the titles of Financial Management Advisor (FMA), Fellow of CSI (FCSI), and Certified International Wealth Manager (CIWM).

She is also a member of the Forbes Coaches Council, the Canadian Association of Professional Speakers (CAPS) and sits on the Harvard Business Review Advisory Council.

Sara's mission is to positively impact the lives of her clients so that they, in turn, can positively impact the world in their own way.

Why you've got to check out Sara's episode:

- Discover how Sara helps professionals and experts who are now entrepreneurs typically selling advice to their clients.

- Learn the biggest challenge that Sara's typical clients typically face. They normally cite the issues are in the doing elements of the business, but really they are in the being i.e. your mindset.

- Understand the impact the wrong or a limited mindset and beliefs will have on your business, and how this often leads to entrepreneurs jumping from strategy to strategy without the correct implementation.

- Learn the one piece of advice that Sara gives her clients and how important it is to focus on the story you are telling yourself.

- Get access to Sara's micro programme on psycholinguistics so that you can understand the language patterns that you use.

Resources / Links

http://www.saragilbert.coach/ (www.saragilbert.coach)

Tom Bailey, founder of Succeed Through Speaking, interviews John Nieuwenburg.

John Nieuwenburg is an award-winning Business Coach, who has worked with hundreds of clients. John coaches in 3 primary areas. Business: getting things done using proven tools, strategies and techniques to grow your business. Personal Growth: working with you in areas such as decision making, leadership, delegation and time management. Accountability: helping you to stay accountable for the results you have chosen. In an earlier life, John was the President of the BC Liquor Stores that today does about $3Bn of which about $1Bn is profit. Before that he was an Executive with a national menswear retailer.

Why you've got to check out John's episode:

- Discover how John helps professionals, solopreneurs and advisors and the common challenges that they face.

- The typical challenge of being extremely well qualified technically but not knowing how to turn this technical knowledge into business acumen. The three issues that most of their clients face around Time, Team and Money.

- The effect of these challenges on their lives including being unhappy outside of work, unable to attend their children's sporting and school events and a poor work life balance.

- How and why you need to learn business acumen and the benefits of having access to coaches and mentors.

- Get access to a number of useful downloads from John's website using the link below.

Resources / Links

https://w5coaching.com/downloads/ (https://w5coaching.com/downloads/)

Tom Bailey, founder of Succeed Through Speaking, interviews Nkiru Asika.

Nkiru Asika is an online marketing strategist and international speaker with a background as an award-winning journalist and TV producer. She is the Founder of Women Building Authority, an online platform that provides done-for-you marketing services, high-value events and a membership offering training, coaching and promotional opportunities supporting female entrepreneurs to get seen, get heard and get paid. In addition, she represents Rethink Press, a top UK hybrid publisher, as their Commissioning Editor (North America & Africa) helping entrepreneurs plan, write and publish their books.

Why you've got to check out Nkiru's episode:

- Discover how Nkiru helps women, coaches, consultants, expert service advisors or any business owner selling their expertise. Typically most of her clients are not new to business but are new to online and are starting to think about impact and legacy.

- Learn what their biggest challenges are which are mainly due to the competitiveness of turning up and building a business online in a noisy marketplace and how this can make them feel like the biggest kept secret.

- Understand the impact on their business and their morale when they are struggling to be visible online and how this can lead to sales becoming a struggle too.

- Why you need to stop marketing so much and instead focus on building your brand authority in your industry. And why you need to do this in a way that is authentic to your unique personality.

- How to get access to Nkiru's 23 quick and easy ways to instantly boost your brand authority.

Resources / Links

https://bit.ly/23quickways (https://bit.ly/23quickways)

Tom Bailey, founder of Succeed Through Speaking, interviews Cindy Schulson.

Cindy Schulson shows coaches how to stand out in this noisy online world and enrol more High Value clients by marketing with heart vs. hype.

Cindy brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart.

One of her greatest gifts is helping her clients sort through their “brain dump” of ideas so they can find the golden nuggets that make them shine in their own unique way.

Why you've got to check out Cindy's episode:

- Discover how Cindy helps coaches or consultants who have a foundation of success in their business and are moving from referrals and offline to online business. Also helping professionals transitioning into business.

- Understand the biggest challenges of having lack of clarity and why you need a solid gold foundation for your business before you go out and start taking action in your business.

- Why your niche, your message and your offer are the three key pillars that you need to have absolute clarity on before you launch your business.

- Learn the impact of not getting these foundations in place including investing in a lot of tactical programs, spinning your wheels, and ultimately chasing after glitter when you should really be going after gold.

- How to get access to Cindy's deep drive training on how to create a coaching package that sells itself.

Resources / Links

http://www.marketingfromwithin.com/ (www.MarketingfromWithin.com)

Tom Bailey, founder of Succeed Through Speaking, interviews Roger Edwards.

Roger Edwards helps companies nail their offer, set their goals and plan their marketing activity in a world where business BS and complexity threaten to stifle success.

An experienced marketing professional helping businesses with their marketing strategy, content, and social media, Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before getting out of all that and starting his own consultancy.

He now uses his expertise to guide his clients in designing engaging marketing and is known as a prolific content creator and podcaster, and as a speaker. He’s the host of the popular and award-winning Marketing and Finance Podcast.

Why you've got to check out Roger's episode:

- Discover how Roger helps small and medium sized enterprises where they don't have a dedicated resource, or where there is a marketing resource how it's typically somebody that the task of marketing has fallen on them in absence of a marketing person.

- Why it's so difficult to get yourself out there and why you need to work on both your communications and your offer so that you can stand out from your competitors.

- Understand the impact of not standing out in your market and the typical issues that are associated with attracting the wrong types of customers.

- Learn why you need to strip marketing back to to the basics and gain some real clarity on who your idea clients are and how you can look at your business through their lens.

- Understand the one piece of advice that Roger gives to all his clients. And how you can get access to the first chapter of Roger's book for completely free.

Resources / Links

https://rogeredwards.co.uk/book (https://rogeredwards.co.uk/book)

Tom Bailey, founder of Succeed Through Speaking, interviews Marisa Guthrie.

Marisa Guthrie is a business coach and mentor to small and micro enterprises. A serial entrepreneur, she has set and run several businesses and not for profits including a think tank and a women's business network. Marisa believes that business should be a force for good in our world and is using her skills to put money in the hands of the right people.

Why you've got to check out Marisa's episode:

- Learn how Marisa helps small and micro business owners that are using their business to make a difference. How they want to define success on their own terms and why they sometimes have a rebellious streak.

- Understand the biggest challenge of having the courage to step into being your authentic selves in business. And why you are in fact a critical part of your business when you are your true self.

- The impact of being disillusioned with the business world and why trying to emulate the influencers is often the wrong way to go.

- Learn the key piece of advice from Marisa and how a well-known quote from Shakespeare brings some clarity for you as a business owner.

- Find out how you can get access to a FREE course developed by Marisa showing you how to create your authentic business in 6 easy steps.

Resources / Links

https://www.marisaguthriecoaching.co.uk

Tom Bailey, founder of Succeed Through Speaking, interviews Lisa Princic.

Lisa Princic helps impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. She helps them simplify & package their offers, increase their visibility with bolder messaging & strong positioning and scale with membership programs.

A staunch believer in business simplicity and intention, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.

Why you've got to check out Lisa's episode:

- Discover how Lisa helps Coaches, Consultants and Professionals who have a wealth of experience but are not sure how to simplify their expertise into a unique value proposition.

- The challenge of having too many options and the importance of being able to describe the transformation you offer to your clients.

- What we mean by 'you confuse you lose' and how to avoid this happening in your business. AND How to avoid being the world’s best kept secret.

- Why you need to know and obsess with the transformation that you deliver for your clients and niche down so that you and them are crystal clear on what you do and who for.

- How to get access to Lisa's membership design offer as well as her tool called The Hours To Outcomes guide so that you can decide what your package is and how to deliver your transformation.

Resources / Links

http://www.scalingdeep.com/design (http://www.scalingdeep.com/design)

http://www.scalingdeep.com/package (http://www.scalingdeep.com/package)

Tom Bailey, founder of Succeed Through Speaking, interviews Michael Sanchez.

Senior Paid Traffic Manager Michael Sanchez is a wiz at all things marketing from social media to email, text messaging, and Google ads. Throughout his career he has managed millions of dollars in budgets for paid media, SEO, UX, CX, Email marketing, social media, brand partnerships across some well known brands. Here at the Unstoppable Entrepreneur Michael has helped to expand the channel we're marketing to; including google, Youtube and many more in the near future.He looks forward to learning more about each client's program and market to continue effectively expanding their horizons and helping them achieve their goals.

Why you've got to check out Michael's episode:

- Discover how Michael and their company helps entrepreneurs who are trying to gain more exposure, become the industry leader and enable them to explode and get to that next level.

- Understand some of the typical challenges entrepreneurs face, including spending too much time on the tasks and activities they are not skilled at i.e. coaches having to run their own FB Ads. Instead you should focus on your area of genius and outsource the tasks that are not in your area of expertise.

- Why you should focus the majority of your time on what you do best and allow your team or virtual assistants to handle what they are best at.

- How to get access to the unstoppable entrepreneur Facebook group, learn strategy based principles and unlock free weekly training.

- Finally, learn from Michaels own mistake when it comes to running paid ads and why you need to know when to pull the campaign, pause, pivot and implement the early changes to take your campaign in a new direction.

Resources / Links

https://unstoppableentrepreneur.com/mmc (https://unstoppableentrepreneur.com/mmc)