Fresh Thyme, the midwest chain of natural and organic-focused stores, claims its stake in meeting customers where they are by offering both conventional and natural products, and making better-for-you groceries accessible to all. Jonathan Lawrence, VP Center Store at Fresh Thyme, explains which brands and products have the best opportunity to succeed at FT, delves into what his customers are looking for, and offers insights into how brands can effectively pitch to this retailer and achieve success once their products are on the shelf.