CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online, and everywhere in between. In this episode Sri and PVSB are interviewing Kiri Masters and talking about what’s happening in the world of Amazon and 3p marketplaces, how have things changed during the pandemic, should you focus on Amazon vs DTC if you’re a start-up, what’s the difference between media and paid search advertising on Amazon, and sharing some tips and hacks vs strategic goal setting, and some advice for the Q4.

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MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Connect with Sri Rajagopalan

Connect with Peter V.S. Bond

Learn more about Bobsled Marketing

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