Sugar is everywhere, socially approved, and often handed out as comfort, reward, and love. That’s exactly why it can be so hard to spot when it stops being “a treat” and starts acting like an addiction. I’m Dr. Casey Grover, and I sit down with Mike Collins, known as the Sugar Free Man, for a clear-eyed talk about what sugar addiction looks like in real people’s lives and why willpower is such an unreliable tool when cravings take over.

We get into the recovery lens: triggers, cravings, relapse language, and the emotional roots of using sugar to self-soothe. Mike shares how his own family history shaped his relationship with sweets, how his coaching and meeting-based community grew during COVID, and why support groups can be the difference between “trying again” and actually changing behavior. We also talk about who shows up for help, why so many people seek weight loss or type 2 diabetes relief first, and how diet culture has often missed the point.

Then we go deeper on the science Mike leans on, especially fructose. We discuss why fructose may be a key driver of cravings, how it’s processed in the liver, and why gut health topics like "leaky gut" get brought up in the sugar conversation. Finally, we compare moderation vs abstinence, how eating disorder treatment can clash with sugar-free protocols, and how finding healthier dopamine through exercise can support long-term recovery.

If this conversation helps you see your own pattern more clearly, subscribe, share it with someone who’s stuck in the loop, and leave a review so more people can find the show.

To learn more about Mike's work:

https://sugaraddiction.com

https://www.skool.com/no-sugar-nation/about

To contact Dr. Grover: [email protected]