In today's fast and hyper-complex technological world, High Quality of deliverable Software products is becoming more and more critical. Autonomous cars, Cyber threats and Algo-Trading are an example of areas in which Quality could become critical and in some cases, fatal. While the business is demanding more flexible and continuous ways to deliver Software products the need for new methods and best practices for keeping high quality Software development is stronger than ever. In this session we will go over the necessary steps needed in order to cultivate High Quality throughout the Software Development Life Cycle and explain concepts like NO QA, Shift Left and Agile Testing. The session will include real world examples. MP3