Sunk cost is the time, effort, money, or energy invested in something that ultimately doesn't work. 

Sunk cost FALLACY is when we believe that we have to keep doing that thing because if we don't, all that investment is WASTED.

But the investments you make into things that ultimately become sunk costs are never wastes, and this episode details why.

So if you've ever felt like you can't give something up but you know it's not the right thing to continue doing, listen to this episode.

Resource: 

• https://www.scribbr.com/fallacies/sunk-cost-fallacy/

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