Change is inevitable. How will the service provider of tomorrow look different from today? Listen as IT By Design CEO Sunny Kaila speaks with Dan Tomaszewski, Senior Vice President of Channel & Community at Kaseya, who knows first-hand the challenges for growing MSPs to successfully market their solutions. Dan shares his wisdom on how today's MSPs can use effective sales and marketing strategies to build a more successful – and more profitable – business. - Education is key – learn how MSPs can demonstrate value to their customers - Get advice on ways to leverage your relationships for new opportunities - You don't have to look far – develop personas using your existing customer base - How to fuel your sales and marketing engine to grow your MSP business

ITBD CEO Sunny Kaila speaks with Harbinder Khera, Global CEO & Founder of Mindmatrix - the leader in direct and channel enablement software. With over 20 years of experience leading his company to success, Harbinder shares his secret behind what really makes a business profitable and how sales and marketing roles have evolved over the years. Get invaluable advice that you can start implementing today to grow your MSP. - How the core values of Leadership translates to the culture of an organization - The roles of Sales and Marketing may not be what you think - How has the funnel changed? - Learn the most effective marketing to drive engagement, upsell and retain your customers - You've made the decision to hire a dedicated marketer - now what? How to get started

IT By Design CEO Sunny Kaila speaks with Sean Harris, CEO & Head of Cybersecurity at A Leap Ahead IT about what it means to have a growth mindset in the MSP channel. Sean shares his personal journey as a leader and educator over the last 20 years and the secrets he learned over the last 20 years to grow your MSP business successfully in the world of technology. - What it means to have a growth mindset in your journey when challenges arise - How to stay connected in the remote workspace and still stay focused on growth - The ways people and education can pay off and translate into success - The core values that should not be overlooked when hiring in the MSP world

Listen to Paul Cissel, CEO of Growth Caddie, LLC., as he speaks with IT By Design's CEO Sunny Kaila on MSP growth and profitability. He offers a wealth of knowledge and proven M&A best practices from his 40+ years of experience in the IT industry. - The five critical metrics that high-growth MSP owners need to manage - Best practices on how to remain profitable while tackling new growth - Why training and mentoring your workforce is important to sustainability - Understanding the role of budgeting when preparing for growth in 2021 and beyond

On this episode of Sunny's Silver Linings with Liongard's Chief Revenue Officer, Adam Slutskin, listen as he shares his experience leading a global sales team to success even in times of change and how embracing your fears can help grow your leadership skills. - The biggest challenges when transitioning from a leader in the office to a virtual leader - Get great advice on ways to connect your remote team members and build team rapport - Happiness equals Productivity – how changing your vision as a remote leader can have a surprising (positive!) trickle-down effect - How to make sure your workforce is set up for success with the right metrics in place

In this episode of Sunny's Silver Linings, ITBD CEO Sunny Kaila welcomes guest James Pearson, President of The Computer Center. Listen as James discusses lessons he's learned during his journey, spanning across three decades in the computer industry. Starting from his entrepreneurial beginnings, he gives actionable advice on how to achieve success through building ownership and accountability in your teams. Get real examples of the importance of creating the right culture for your people with systems, processes and most importantly, trust.

With thousands of new jobs opening up in the IT industry, it can feel daunting to navigate the hiring process and ultimately feel you've found the right fit. Listen as ITBD CEO Sunny Kaila discusses this in depth with Shona Elliot, Founder and CEO of Shona Elliott Leadership Services, and uncovers incredible insight into how you can incorporate leadership values into your own 'rockstar' career journey. In this episode: - The challenges that leaders face and how you can flip them to grow your own career - Understanding why it is crucial to align your core values with your company's mission - How to use your daily work challenges and be able to apply it as 'learning'

In this latest episode of Sunny's Silver Linings, IT By Design CEO Sunny Kaila speaks with Lloyd Fickett, founder of The Collaborative Way®. With over three decades of experience, Lloyd has worked with countless companies in practicing this extraordinary way of working while navigating a wide range of market pressures and challenges. Listen as Sunny and Lloyd discuss why adopting this approach can help leaders continue to develop their skills and contribute to business success. In this episode: - Learn the 5 practices of The Collaborative Way® and which one is the most important to master - The value of 'being for each other' and the impact it has on an organization - How you can take this intentional and strategic way as a leader to ensure great success - Get advice on how learning and collaboration trickles down to your customers

Do you know the difference between leadership and management? It has less to do with skills and experience and more to do with passion and drive. It can be considered an art form but with the right dedicated resources, it can be learned and trickled down successfully within an organization, even impacting your clients. Join ITBD CEO Sunny Kaila as he discusses what this means in action with his guest, David Henderson, President of Cyberstreams. With nearly 30 years in the technology space, David brings a unique perspective on what it means to engage both your clients and employees in this ever-evolving IT landscape. - Why it's important to differentiate leadership and management - How your company values can be weaved throughout your organization successfully - Are you servicing the "right" customers for your business? Why it matters - Hiring best practices and what to look for - it's not always technical skills!