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Superbowl marketing trends, US media cynicism and Obama's new digital strategy
The Echo Chamber podcast
series, now in its third year, returns for 2015 with a new show that
features Cohn & Wolfe's Jim Joseph breaking down key marketing
lessons from the recent Superbowl.
While Joseph notes that Superbowl advertising in isolation is typically
ineffective, well-rounded digital strategies are helping marketers use
the sporting event to their advantage. He also points to the rise of
dads as a key marketing trend to watch in 2015.
Meanwhile, CCgroup MD Richard Fogg joins the show to explain why his UK
PR firm is attempting to help international marketers understand the US
media.
And last, but not least, M Booth digital head Amber Roussel talks to me
about her experience supporting digital engagement for President
Obama's State of the Union speech. The White House, she notes, is keen
to broaden social media outreach as it attempts to connect with a
younger audience.
The Echo Chamber podcast is produced by Markettiers4DC.
View all episodes
By PRovoke Media
4.4
55 ratings
The Echo Chamber podcast
series, now in its third year, returns for 2015 with a new show that
features Cohn & Wolfe's Jim Joseph breaking down key marketing
lessons from the recent Superbowl.
While Joseph notes that Superbowl advertising in isolation is typically
ineffective, well-rounded digital strategies are helping marketers use
the sporting event to their advantage. He also points to the rise of
dads as a key marketing trend to watch in 2015.
Meanwhile, CCgroup MD Richard Fogg joins the show to explain why his UK
PR firm is attempting to help international marketers understand the US
media.
And last, but not least, M Booth digital head Amber Roussel talks to me
about her experience supporting digital engagement for President
Obama's State of the Union speech. The White House, she notes, is keen
to broaden social media outreach as it attempts to connect with a
younger audience.
The Echo Chamber podcast is produced by Markettiers4DC.
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