In recent years, online retailing has really taken off in China. And actually, it has grown beyond that – Alibaba and JD.com are no longer merely retailers. They have become entire ecosystems, providing platforms for multiple services. And they’re now data gatherers, analyzers, and sellers. For food companies, becoming active on these platforms is a must. But being successful very likely means much more than only being listed there. We look at how the new supertech giants can help food companies to become successful in China. And what can food companies themselves do to appeal to Chinese consumers and these platforms?