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Hey everyone, Tom Raftery here with another enriching episode of the Digital Supply Chain podcast! I had a fascinating chat with Rob Haddock, a seasoned supply chain professional, about navigating disruptions and creating resilient systems. We delved into the idea of a 'shipper of choice' initiative, discussing how treating drivers with respect and keeping them moving can dramatically improve efficiency in logistics operations.

Rob also shared some candid insights on finding the right tech solutions for supply chain efficiency in a market teeming with options. We also took a detour into the exciting realm of electric transportation. While it’s clear we have some way to go before we see a majority of Class 8 trucks going electric, the industry is undoubtedly moving in the right direction.

Lastly, Rob left us with an important thought on the expansive definition of 'logistics'. It's not just about moving goods from A to B, but also the strategies and tools that can justify investment and translate into real-world value for customers.

Don't miss this insightful episode (also available in video format on YouTube)! As always, your thoughts and comments are welcome. Tune in, get inspired, and let’s reshape the future of supply chains together!

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