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Hey everyone, in this fascinating episode of the Digital Supply Chain podcast, I had the pleasure of talking with Mike Robinson, Head of Retail Solutions and Founding Member of The Eighth Notch. We dove deep into the world of logistics and how The Eighth Notch is revolutionizing the industry to make it more sustainable.

Mike and I started by discussing the company's origin story and how they came up with the idea of The Eighth Notch. Their mission is to reduce the number of deliveries and create a more sustainable supply chain by ensuring the most sustainable mile is the one never driven.

We explored how The Eighth Notch is working with retailers and carriers to reduce the number of deliveries and optimize routes. This not only results in significant operational savings for retailers but also contributes to a more sustainable environment by cutting down on carbon emissions.

We also talked about the challenges faced by traditional retailers and how The Eighth Notch can help them in their sustainability journey. Mike shared some compelling examples of how their platform can provide measurable results in terms of reducing emissions and saving costs.

One of the key aspects of our conversation was the role of The Eighth Notch in smarter cities. Mike highlighted how reducing the number of deliveries can lead to less traffic and contribute to more sustainable urban environments.

Lastly, we touched on the importance of the sustainability component in The Eighth Notch's mission. Mike emphasized that the avoidance of emissions, rather than offsetting, is a crucial part of their approach.

Don't miss this engaging and informative episode – you'll learn a lot about making logistics more sustainable and how The Eighth Notch is disrupting the industry to make a

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