In this week's episode of Search With Candour, host Jack Chambers-Ward is joined by Leah Hart to explore the future of sustainable marketing in 2025.

They delve into the importance of both environmentally and personally sustainable practices. Topics include the pitfalls of greenwashing, the energy costs of AI tools like ChatGPT, and effective ways to avoid burnout and maintain personal well-being in the industry.

Follow Leah:

• Website: https://www.fourfront.us/
• LinkedIn: https://www.linkedin.com/in/hartleahc/

Recommendations

• https://www.thriftbooks.com/w/algorithms-to-live-by-what-computers-can-teach-us-about-solving-human-problems_brian-christian_tom--griffiths/10740830/item/25388624/
• https://ground.news/
• https://www.fourfront.us/blog/sustainable-digital-marketing/

00:00 Introduction

04:43 Welcome Leah Hart

07:08 Defining Sustainable Marketing

08:01 Challenges and Strategies in Sustainable Marketing

08:39 AI and Sustainability in Marketing

12:24 Identifying Genuine Sustainable Practices

22:06 Balancing Sustainability and Performance

23:35 Hybrid Work Models and Sustainability

27:12 Measuring Success in Sustainable Campaigns

29:35 The Role of AI in Sustainable Marketing

39:44 Personal Sustainability and Career Longevity

42:52 Balancing Work and Personal Life

44:00 Implementing Quitting Time and AI Tools

45:24 Building Team Relationships and Communication

49:52 Understanding Team Dynamics and Personality Types

58:04 Advice for New Marketers

01:05:50 Personal Habits for Reducing Stress

01:10:17 Recommendations and Conclusion