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Happy Friday folks, and in today's podcast episode of the Digital Supply Chain podcast, I had the pleasure of delving deep into the fascinating world of packaging with Phillip Akhzar, CEO of Arka.

We kicked things off discussing the common missteps businesses make with their packaging - from not having the right suite to not being timely with their packaging. If you've ever received a package and thought, "Why such a big box for a small item?" Phillip breaks down the reasons and how businesses can avoid these pitfalls. 📦

One key takeaway? The right packaging doesn't just save space and materials; it's critical for your brand's reputation in the age of social commerce. Think about it: a product sent in an oversized box might end up as a negative review online. Meanwhile, a product that arrives in a box perfectly tailored to its size becomes a social media moment. 🌟

And speaking of boxes, remember when Apple announced the packaging shrink for the iPhone 15? We dove into that and how sustainable packaging not only reduces waste but also shipping costs. Phillip even dropped some insights about Apple's move being a brilliant example for businesses, big or small!

Ever thought about branding on your packaging? 🎨 It's not just about aesthetics; it's a marketing spend. As Phillip emphasizes, your package is the first physical interaction your customer has with your brand. And hey, Apple fanboys, we shared a special moment about the art and beauty of Apple's packaging! 🍎

As we wrapped up, Phillip enlightened us on the various materials Arka uses, emphasizing sustainability and the importance of making the right choices. Whether it's moving to 100% PCR (Post-Consumer Recycled material) or focusing on paper over newer materials, Arka is push

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