In business, sustainable success comes only from consistently meeting the wants and requirements of customers, and doing so better than competitors. This is true whether you are a global business or a small business. But, how can you do that, and in a way that integrates your customer touch points – marketing, sales process and staffing – under one strategy? In this episode of Sustainable Success with Christopher Salem, Brian Gracon, award-winning marketing and training consultant and author of Meconomics® 101: 16 ways to Improve Your Marketing, Selling and Business Management for Today's Consumers, joins Chris as they explore the foundation and validation of these new strategies and then apply them to small and large businesses in both B2C and B2B contexts. Join Chris and Brian as they share the strategies and help you refocus your strategies for better competitive position, increased revenues, and Sustainable Success.