Swim Against The Tide

By Steve Henry

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. I... more

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FAQs about Swim Against The Tide:

How many episodes does Swim Against The Tide have?

The podcast currently has 54 episodes available.

Swim Against The Tide episodes:

February 13, 2025 Ep024 – James Rutter, Cook | Serving up a brilliant solution | SATT

In this engaging conversation, James Rutter, Chief Creative Officer of Cook, shares his unique career journey from journalism to the culinary world.
He discusses the growth of Cook, a company specialising in the creation of amazing homemade frozen meals to help busy families serve up great food quickly. Emphasising the importance of steady growth and the joy of building a brand.
James highlights the significance of a strong team and company culture, detailing how Cook fosters a collaborative environment that values its employees.
He also touches on the company's core values and their impact on customer connection, showcasing how Cook has become synonymous with quality and home-cooked meals.
He also shares insights into Cook's B-Corp journey, highlighting the shift from purpose to measurable impact. Additionally, he talks about the Raw Talent program, which aims to break down barriers to employment for marginalized individuals.
Finally, he reflects on the future of Cook, focusing on continuous improvement and the importance of trying new things.
We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!
The SATT Team :)
#podcast #business #swimagainstthetide #growth #entrepreneurship
...more
51min
February 06, 2025 Ep023 – Vincent Hodder, Leeds Bradford Airport | Delivering an airport to be proud of | SATT
In this conversation, Vincent Hodder, CEO of Leeds Bradford Airport, shares his journey from the industry to a varied career in global aviation.
He discusses the importance of cultural adaptability in business, the lessons learned from his experiences in various countries, and the significance of strong leadership.
Hodder emphasizes the need for a focus on customer experience and employee satisfaction to drive profitability and growth. He outlines the ambitious plans for transforming Leeds Bradford Airport, including a £100 million investment in infrastructure and community engagement, aiming to create a modern airport that meets the needs of its customers and the local community and one they can be proud of.
Finally, he shares valuable career advice about embracing the journey and gaining diverse experiences rather than rushing to advance your career.
We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!
The SATT Team :)
#podcast #business #swimagainstthetide #growth #entrepreneurship
We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!
The SATT Team :)
#podcast #business #swimagainstthetide #growth #entrepreneurship
...more
56min
January 31, 2025 Ep022 – James Bott, Boxbar Tech | Serving up a brilliant solution | SATT
In this conversation, we meet James Bott, co-founder of Boxbar Tech, and explore his fascinating, truly entrepreneurial, career journey from early experiences in sales and e-commerce to launching game changing innovative solutions in the hospitality industry.
James shares insights on the challenges of scaling businesses, the importance of team dynamics, and the lessons learned from his previous ventures, including his pre-Spotify foray into the music industry and building an App Store optimisation agency.
The conversation also delves into the entrepreneurial mindset, exploring whether it is innate or developed, and highlights the critical nature of timing in business decisions, particularly when it comes to selling a company.
We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!
The SATT Team :)
#podcast #business #swimagainstthetide #growth #entrepreneurship
...more
1h 4min
January 24, 2025 Ep021 – Matt Carr, Carrs Pasties | Keeping it in the family | SATT
In this conversation, Matt Carr from Carr's Pasties shares insights into the history and growth of the family business, which has evolved from a small bakery in Bolton to a well-known brand in the Northwest and beyond.
He discusses the importance of family dynamics in leadership, the innovative product development strategies they have implemented, and how they maintain their family values while expanding their market presence.
Matt also outlines future ambitions for Carr's Pasties, emphasizing the significance of community and customer relationships in their growth strategy. He also explains about how an exciting collaboration with the makers of Wallace & Gromit is spreading the good news of their brand.
Finally, he shares advice on networking and collaboration highlighting it as essential for navigating challenges, whilst also reflecting on the future of the family business emphasise the need for strategic decisions regarding succession.
We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!

The SATT Team :)
#podcast #business #swimagainstthetide #growth #entrepreneurship
...more
52min
January 16, 2025 Ep020 – Brian Reid, Deli Lites | Keeping a nation fuelled on the go | SATT
This week we had the pleasure of meeting Brian Reid, CEO and co-founder of Deli Lites, the amazing provider of over 40m food-on-the-go products a year.
He shares his journey from a young entrepreneur to leading a successful food business, discussing the inspiration behind Deli Lites, the challenges faced in the early days, and how he and his partner Jackie navigated their roles within the company.
He emphasizes the importance of simplicity, innovation, and building a purpose-driven culture that engages employees. Reid also reflects on the evolving market demands, particularly the rise of conscious consumers, and shares valuable advice for aspiring entrepreneurs.
We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!
The SATT Team :)
#podcast #business #swimagainstthetide #growth #entrepreneurship
...more
49min
January 09, 2025 Ep019 – Ricky Flax, Delightful Food Group | Delivering growth in a family-centric business | SATT

Today we meet Ricky Flax, Co-Founder and CEO of the Delightful Food Group, and he shares the rich history of his family's involvement in the food industry, the evolution of their business, and the challenges they faced along the way.
He discusses the importance of innovation, leadership, and maintaining a strong company culture while navigating the complexities of the food market.
The conversation also highlights the strategic acquisition of March Foods, which has allowed Delightful Food Group to expand its offerings and capabilities in the food sector.
Ricky goes on to share the philosophy behind running a family-centric business, emphasizing the importance of organic growth and remembering the learnings through each acquisition.
Finally, he reflects on the lessons learned from his experiences and offers advice for future generations in the business world.
We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!
The SATT Team :)
#podcast #business #swimagainstthetide #growth #entrepreneurship
...more
48min
January 02, 2025 Ep018 – Ollie Raison, F1 Arcade | Socially entertaining the world | SATT
In this conversation, Ollie Raison, Co-Founder of F1 Arcade, shares his journey from a DJ and comedian to a pioneer in the social entertainment industry.
He discusses the evolution of competitive socialising, the birth of his unique concepts like WiffWaff Brothers and Bounce, and the importance of keeping your audience engaged and entertained - emphasising the significance of creating enjoyable experiences for all attendees, not just the competitive ones.
He reflects on his accidental entrepreneurial journey, the importance of building a strong team, and the need for constant innovation in the social entertainment space, culminating in the introduction of his latest venture - F1 Arcade.
He shares insights on navigating growth and investment challenges, the importance of community building, and the role of AI in enhancing business processes.
Ollie emphasizes the value of collaboration and the need to embrace opportunities while managing personal and professional growth.
We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!
The SATT Team :)

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55min
December 26, 2024 Ep017 – Ollie Marshall, Maplin Electronics | Re-inventing a High Street national treasure | SATT
In this episode of the podcast we meet Ollie Marshall, MD of Maplin Electronics, as he shares his journey from studying computer science to leading the well-known electronics brand.
He discusses how he has managed the brand from a high street retailer to direct-to-consumer seller, navigating big change to their business model during COVID-19.
Ollie Marshall discusses the positive integration of AI into business, the challenges faced in the consumer electronics market, and innovative strategies for retail. They explore the importance of building profitable businesses, the search for mentorship, and the significance of self-awareness in business growth.
Finally, Ollie shares insights on adapting to market changes and the value of partnerships in a competitive landscape.
We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!
The SATT Team :)
...more
49min
December 19, 2024 Ep016 – Paul Turton, PACT Coffee | Differentiating in a crowded market | SATT
In this conversation, Paul Turton, CEO of Pact Coffee, shares his journey from corporate roles to leading a smaller, but much more agile coffee business.
He discusses the success of Pact Coffee in the specialty coffee market, emphasizing their technological advantages, customer-centric approach, ethical sourcing practices and their unending commitment to direct trade.
Paul emphasizes the significance of quality in their products and the challenges of the subscription model in the coffee industry and how they now feel they have a winning formula.
Finally, he shares insights on their expansion into grocery markets, the competitive landscape of the coffee industry, and the importance of balancing data-driven decisions with gut instincts.
We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!
The SATT Team :)
#podcast #business #swimagainstthetide #growth #entrepreneurship
...more
48min
December 13, 2024 Ep015 – Patrick & John Woods, Linwoods | Building a Healthy Family Business | SATT
This conversation explores the 60-year history and evolution of Linwoods Health Foods, founded by John Woods, who shares his journey from a small family business to a health food powerhouse and passing over the baton to his son Patrick.
The discussion highlights the importance of innovation and sustainability in the business, as well as the transition of leadership to the next generation. The conversation emphasises the entrepreneurial spirit, the challenges faced, and the commitment to health and sustainability in the food industry.
They emphasize the need for education in nutrition, understanding consumer needs, and the significance of embracing setbacks as learning opportunities.
The discussion also highlights the generational wisdom passed down in the family and the importance of maintaining a growth mindset in business and life.
We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!
The SATT Team :)
#podcast #business #swimagainstthetide #growth #entrepreneurship
...more
56min

FAQs about Swim Against The Tide:

How many episodes does Swim Against The Tide have?

The podcast currently has 54 episodes available.