Grant Farnsworth, President of The Farnsworth Group, gives us his highly informed perspective on the top three things Building Products Manufacturers need to be prioritizing about their Products, Brand, and Distribution Channels based on the custom market research he and his team has performed for leaders in the industry.

Topics discussed:

•  The Influential Role of Digital During the Entire Research Journey and Path to Purchase
• Current Primary Causes for Product Shift, Brand Shift, and Channel Shift in Building Products Purchases
• How Much "Gut Feeling" Should be Considered in Building Products Decision Making
• How to Inform Product Development and Concept Development
• What It Means for A Building Products Manufacturer to Be Innovative
• How to Keep up with New Entrants from the Tech World into the Building Materials Market
• The Role of Changing Consumer Purchase Paths in Market Control
• The Top 3 Things Building Materials Manufacturers Need to Prioritize
• The Importance of Breaking Down Your Manufacturer Website to Tailor the User Experience
• A Recent Success Story for The Farnsworth Group
• The Best Advice Grant Has Ever Received - Focus

In this panel interview of three building products trends experts from John Burns Real Estate Consulting, you'll hear more on the consumer trends and investor trends that are impacting the construction industry now and into the future.

Topics:

• The Importance of Talking to People Outside of the Industry
• Current Trends in Architecture and Design: The Rise of "Sink Mania" & Changing Exterior Elevation Design
• Considerations for Manufacturers Given the Acceleration of Home Improvement and Flex Spaces
• Trade-Offs in Home Trends to Improve Working From Home
• The Impact of Sister Cities on Building Materials Distribution
• Designing for The Rise of Build To Rent & Connected Homes
• Considerations for Adoption of Connected Homes and Connected Communities
• The Difference Between True Innovation and Step Changes in Building Materials
• How to Feed Your Content With the Voice of the Customer
• The State of Building Products Websites
• Best Pieces of Advice That the Panel Has Ever Received

View the LIVE episode here.

Matt Lee, founder of Lead Generation Experts and fellow specialist in the building materials sector, joins us on Building Materials Marketing Unboxed. 

Matt shares several golden nuggets of wisdom about how to approach your content marketing strategy for selling building materials and lays out exact frameworks for what to do and what not to do. 

Brian Baker, former Senior Manager and Digital Product Owner for GAF for 9 years and an employee for 14 years, shares his "behind-the-scenes" experiences in helping GAF overcome a decade's worth of iterative digital transformation challenges while also looking ahead to the future of building materials digital marketing.

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Chris Randall shares how building products manufacturers can help their contractor customers navigate construction management and the types of demand generation content that is most eye-catching for contractors.

Connect with Chris on LinkedIn

Connect with ManoByte on LinkedIn to be notified when Building Materials Marketing Unboxed goes live. 

The one and only Mark Mitchell of Whizard Strategy Shares How to Sell Your Construction Products, Overcome Channel Conflict, Stay in the Race Against Disruptors, and Reallocate Traditional Marketing Funds to Digital in the New Channel Sales Landscape.

Host: Will Smith of ManoByte
Guest: Mark Mitchell of Whizard Strategy

https://www.manobyte.com/growth-strategy/mark-mitchell-channel-distribution-strategy

Geoff Saturley, Pre-Construction Manager at Bellweather Design-Build, shares his perspective on ways manufacturers could better consider the installation challenges of their products and why it's his goal as a construction project manager to become a trusted advisor to his clients.


View the LIVE episode.

More about Bellweather Design-Build

David Daniels, founder and CEO of BrainKraft, shares tried and true tips for turning your new construction launch into an actual success, especially within risk and change-averse markets. 

Check the Chapter Markers for the following highlights from the episode:

• Meet Dave Daniels
• About BrainKraft and developing the core methodology of how to launch new products
• Mistake #1 when launching a New Construction Product (& How to Avoid It)
• How To Define Measures of Success (OKRs) For Your Building Material Launch
• Why You Need To Set OKRs ("North Star")
• How to Launch New Products To Risk-Averse Markets and Distribution Channels (like Builders and Contractors)
• The Mistake of Underestimating Changing Customer Behavior and Habits
• Product Launch is a Team Sport
• Obstacles and Advantages
• Evidence of (and Factors of) Success for Your Construction Product Launch
• How Manufacturers Can Improve Product Launches For Their Channel Partners (Assembling Your Armada)
• Product Launch MasterClass Offer From BrainKraft

Full Live Episode

About BrainKraft

Amy Balk, the Director of Marketing at Hoekstra Transportation, shares the daily challenges as a channel partner that Manufacturers can implement strategic solutions to improve their channel relationships and results. 

Timestamps:

• 4:00 - Meet Amy Balk
• 6:00 - Why Bringing Deals and B2B Businesses Up To Speed Is An Important Internal Initiative for Businesses in the Channel (Even Though It's Uncomfortable)
• 8:43 - How Hoekstra Transportation Has Implemented Changes to their Trade Show Lead Generation Tactics in the Virtual Environment
• 10:26 - How To Focus More on the Overall Customer Experience and Customer Care by Implementing a CRM System
• 14:19 - What Manufacturers Can Do To Make Dealers and Distributors More Loyal to Them
• 15:52 - Main Reasons Why Hoekstra Transportation Switched Manufacturers
• 18:07 - How Hoekstra Transportation Leverages Co-Op Dollars and a Manufacturer's Brand Image to Market Their Own Brand as a Partner
• 19:52 - Why Channel Marketing Based Manufacturers Should Invest in Asset Sites & Image Banks
• 26:09 - The Power of Capturing Lead and Customer Information by Implementing a CRM System
• 29:14 - Overcoming Department Wide and Company-Wide CRM Adoption Challenges
• 30:50 - A Recent Achievement from the Ripple Effect of Implementing a CRM
• 32:10 - The Best Advice Amy Has Ever Received
• 34:55 - Concluding Remarks

https://www.manobyte.com/growth-strategy/channel-distributors-marketing-day

Manufacturing in 2025 Will Be A Whole New World 🏗️

Taylor Rennick, a digital marketing strategist in the B2B manufacturing and construction space shares her thoughts on the top four disruptions facing the building materials sector over the next 5 years, including:

1. The Internet of Things (IoT)
2. Advancements in HVAC and Air Handling
3. Rising Consumer Demands for Eco-Conscious Manufacturing & Building
4. Industry Adoption of MarTech and ConTech Tools

Watch the video version and view timestamps here ≫