Swimming With Sharks: Enterprise AI Unleashed

In this adventure, we are joined by Krystina Gillenwater - Director of New Business for Digitopia.

Video Summary:

• Introduction.
• Interview: Krystina Gillenwater - Director of New Business, Digitopia.
• Question of the Day: If you are using HubSpot Snippets - what is your best snippet?

Video Takeaways:

A few key takeaways from this episode:

• RevOps is more than a "flavor-of-the-week" industry buzzword.
• RevOps is a business practice that aims to align an organization's revenue engine. 
• Sales leaders are problem solvers, not pushy influencers. 
• Teaching your customer service people sales techniques can open up more opportunities for your business - it worked at Digitopia. 
• Running after every opportunity by trying to be "all-things-to-everyone" is counterproductive. 
• Get really good at a few things - they you will be known for it. 
• Smarketing Meetings are good - RevOp meeting with your Marketing, Sales AND Service leaders are even better. 

In this adventure, we are joined by Bruce R. Dorey - Executive Coach and Consultant. 

Video Summary:

• Word of the Week: HubSpot Snippets
• Interview: Bruce R. Dorey - Executive Coach and Consultant. 
• Power Play: Learn to Type faster
• Question of the Day: If you are using HubSpot Snippets - what is your best snippet?

Video Takeaways:

A few key takeaways from this episode:

• Data and science are vital parts of executive coaching. 
• Effective coaches are experts in their field as well as human pattern recognition. 
• The key to successful coaching is finding someone who has "been there, done that". 
• Experienced corporate executives bring tremendous value to coaching the next generation of leaders. 
• Leadership is earned.
• Cadences and rhythms are important parts of success. 

For more information on Bruce R. Dorey's coaching and consulting services, please visit his website:
https://www.brucerdorey.com/

In this adventure, we are joined by Bridget Conley, Business Growth Consultant with ManoByte. 

Video Summary:

• Word of the Week: Lead Scoring
• Interview: Bridget Conley, Business Growth Consultant with ManoByte. 
• Power Play: HubSpot Academy Quick Course: Understanding HubSpot Lead Scoring.
• Question of the Day: How are you scoring leads?

Video Takeaways:

A few key takeaways from this episode:

• Throwing technology at a problem isn't always the answer. 
• How can we get to the root of the problem and solve it with what we already have?
• Do your research!
•  Don't assume you know the answer because you think you've been there before. 
• Marketing Professionals need to go on sales calls with the sales team to help improve their marketing. 

In this adventure, we bring back Kevin Dean, President and CEO of ManoByte to get his thoughts on the lessons learned during the year 2020. 
We also dive into Kevin's predictions for the year 2021 and what can be done NOW to succeed in the new year. 

Key Questions Kevin answers in this episode:

• What is it like starting an agency (ManoByte) during the 2009 economic downturn?
• What is the most important thing to do in the last weeks of 2020?
• How can companies prepare for 2021 now?
• How does Kevin stay on top of his "CEO game"?
• At the end of the episode, Kevin shares with us the best advice he has ever received. 

In this adventure, we are joined by Jason Azocar, Founder and CEO of HubSearch. 

Video Summary:

• Word of the Week: MTA - Multi Touch Attribution
• Interview: Jason Azocar, Founder and CEO of HubSearch. 
• Power Play: Block Yourself From Analytics
• Question of the Day: Do you employ Multi-Touch Attribution (MTA) in your marketing?

Video Takeaways:

A few key takeaways from this episode:

• How to apply the Inbound Methodology to recruiting.
• Why you should hire quickly.
• Without a plan to scale your team - you could be missing out on lucrative opportunities.
• Helping both sides (agency & applicant) often leads to amazing results. 
• Recruiting doesn't just happen when you need to make an immediate hire. 

In this adventure, we are joined by Rachel Haley, Co-Founder and CEO for Clarus Designs. 

Video Summary:

• Word of the Week: Marketing Attribution
• Interview: Rachel Haley, Co-Founders and CEO at Clarus Designs.
• Power Play: Zubtitle
• Question of the Day: Does your team effectively use marketing attribution?

Video Takeaways:

A few key takeaways from this episode:

• Stop trying to do everything.
• In the beginning, start by doing more with less.
• Hire operations as early as possible - right after you have Sales Representatives. 
• If there are more than 3 emails responses back and forth, set up a 30-minute meeting for the sake of clear communication. 

In this adventure, Alex Moran, Marketing Director for Applied Imaging joins us in the shark tank. Alex tells us about how she grew her TikTok account following from 0 to 15,000 in just 2 weeks. 

Video Summary:

• Word of the Week: Smarketing
• Interview: Alex Moran, Marketing Director, Applied Imaging.
• Power Play: HubSpot Make My Persona
• Question of the Day: Is your sales team aligned with your marketing team?

Video Takeaways:

A few key takeaways from this episode:

• Good company culture makes for a better work experience - which translates to employees who are inspired to solve for the customer.
• Brand personality is important to help potential customers decide if they want to spend time with you by become your customer. 
• Taking risks can often lead to greater results. 
• Authenticity in marketing (and in many aspects in life) can yield to better results, and is easier to pull off. 
• Sales and marketing are fundamentally the same. 

In this adventure, our own Sammie Bennett, Business Growth Advisor from ManoByte joins us in the shark tank. 

Video Summary:

• Word of the Week: ERP (Enterprise Resource Planning. 
• Interview: Sammie Bennett, Business Growth Advisor, ManoByte.
• Power Play: www.draw.io
• Question of the Day: How do you "work out" a process? Digitally? Pen & Paper? Solo? Collaborate with a group?

Video Takeaways:

A few key takeaways from this episode:

• Be prepared to shift if, over time, you current system has stopped working. 
• Goals are good, but complete focus on achieving numbers can be detrimental. 
• Being true self is the best way to connect with other humans. 
• Learn to adapt quickly to stay relevant. 

In this adventure, Kyle Jepson from the HubSpot Academy joins us in the shark tank. 

Video Summary:

• Kyle gives us a unique front-row seat to how HubSpot responded to the global pandemic as a company. 
• Kyle reveals that he has begun researching and preparing content for a new Sales Operations HubSot Academy Certification.
• After a negative Academy Certification review, Kyle reached out and made a valuable connection with the reviewer. 

Video Takeaways:

A few key takeaways from this episode:

• Sales isn't always about extremes, even though it often seems like it. 
• All reviews are valuable - even negative reviews can turn into positive experiences. 
• Learning from the craziness of 2020 and adapting to your needs is the best way to prepare for 2021. 
• Sales Operations is a difficult role to define for many companies. 
• There isn't a standard template for the role of Sales Operations. This can vary greatly between organizations. 

In this adventure, we talk with René de Jong, Managing Director of PSOhub. PSOhub was featured in HubSpot's INBOUND2020 integration presentation. PSOhub has seen incredible, and quick growth. The founders saw a specific need and address it with their solution. Watch the episode as René explains how they were able to grow better. 

Video Summary:

• When to set up the proper systems to grow your business. 
• Why company owners should stop working IN their company. 
• Why company owners should START working ON their company. 
• How to keeping your business simple is better for everyone. 
• Why playing "Angry Birds" is a valuable lesson for learning and growing. 

Video Takeaways:

A few key takeaways from this episode:

• What a simple, one-page business plan can do for you and your customers. 
• Clarity is key.
• Growing too fast, without proper systems in place, can harm your future success. 
• Customer appreciate simplicity - it is easy to understand. 
• Learning quickly is your most valuable asset.