Symptoms Of Moving Without a Vision

In the absence of a clear and shared vision, every team, leader, and individual will fill that gap with their own beliefs, experiences, and expectations. It may appear to be “diversity of opinion,” but in practice, it often results in misalignment. Every strategic conversation becomes a clash of narratives.

This fragmentation of understanding is just one of many symptoms of a lack of product vision. Based on my experience leading product teams at Locaweb, Conta Azul, Gympass, and Lopes — and more recently, supporting companies as a product advisor — I’ve seen how the absence of vision impacts the entire organization.

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