In this episode of Small Business School, Staci Millard sits down with entrepreneur and coach Catherine Dahl to unpack what it truly takes to scale a business successfully. From her early days in hospitality management to leading a tech company through a nine-figure exit, Catherine shares the systems, strategies, and leadership insights that transformed her approach to business. This conversation dives into the power of KPIs, the importance of hiring A-players, and why systems (not hustle) are the key to sustainable growth. 

Key topics covered:

• How to identify and implement the right KPIs for growth
• Why many entrepreneurs struggle without clear metrics and scorecards
• The importance of building and maintaining an A-player team
• Why team dynamics and leadership structure impact business growth
• The concept of running your business like a sports team
• Common challenges female entrepreneurs face with risk and scaling
• How coaching and mentorship accelerate business success
• When and why to transition team members as your company grows
• The balance between data-driven decisions (“hard edge”) and leadership/culture (“soft edge”)
• The biggest lesson from a nine-figure exit: implement systems early

Connect with Catherine:

Website: https://www.athena.coach/

Staci's Links:
Instagram. Website.