This week'e episode is focused on the industry’s talent crisis and how IAB UK members in the North West in particular are feeling the effects, exacerbated by the global pandemic. In this discussion, James talks to Manchester Metropolitan Uni's Jo Bodley and Jeff McCarthy who both lecture in Digital Marketing, as well as Ellie England, Commercial Director at Microsoft Advertising who is also based in Manchester and part of the IAB’s Northern group.

In an industry where it might once have been considered "career-ending" to move out of London, they discuss how - in a post-COVID world - you can still work 'in London' with the weighted salary, the opportunities and other benefits, but not have to live within commuting distance of the office. They also cover Manchester Met's partnership with the IAB and how recruitment and retention policies have been rapidly improving.

Read more about IAB UK's partnership with MMU on our site.

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