
Sign up to save your podcasts
Or


It's the late '90s and Chipotle founder Steve Ells is using McDonald's millions to make his burrito chain a national giant. But as he scales up, he finds himself looking for a way to escape the fast-food machine he's hitched a ride on.
But while Chipotle gathers speed, Taco Bell's hoping to keep its diners hooked with help from its own twist on Mountain Dew and less messy food options.
Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.
Support us by supporting our sponsor!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
By Wondery4.6
1255112,551 ratings
It's the late '90s and Chipotle founder Steve Ells is using McDonald's millions to make his burrito chain a national giant. But as he scales up, he finds himself looking for a way to escape the fast-food machine he's hitched a ride on.
But while Chipotle gathers speed, Taco Bell's hoping to keep its diners hooked with help from its own twist on Mountain Dew and less messy food options.
Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.
Support us by supporting our sponsor!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

78,613 Listeners

32,196 Listeners

10,469 Listeners

30,228 Listeners

775 Listeners

468 Listeners

19,246 Listeners

19,158 Listeners

2,151 Listeners

2,948 Listeners

109 Listeners

3,044 Listeners

22,954 Listeners

11,079 Listeners

904 Listeners

1,466 Listeners

7,774 Listeners

256 Listeners

2,509 Listeners

251 Listeners

2,150 Listeners

7,411 Listeners

852 Listeners

1,526 Listeners

237 Listeners

415 Listeners

592 Listeners

66 Listeners

535 Listeners

214 Listeners