Tactus Media Podcast

Rochford Creative is a collective of professional graphic designers, copywriters and marketers. They help organizations and individuals look their best in front of prospects and clients. They help businesses tell their story with an integrated marketing approach using graphic design, copywriting and digital marketing. Combining branding and identity, web design, email marketing and SEO, they help businesses gain market presence and increase awareness.

Connect with Rochford Creative!

Website:

https://www.rochfordcreative.com/

LinkedIn:

https://www.linkedin.com/in/gregoryrochford/

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

-Does everyone need an app? How to build apps that haven't been built.

- Building with emerging technology if there's no examples in practice      

- Using open source tech as inspiration Mike's background as a "rapid prototyper" Makes apps and websites, but a lot of my day to day is to prove a future design or concept 

- Type Loop started as a prototype and evolved from there 

- The three avenues of getting an app built (or many more avenues with variations) How to build an app if you're not a developer How to market an app Advertisements an the app  

Connect with Mike Hobizal: https://www.linkedin.com/in/hobizal/ http://instagram.com/mikehobi  

Mike Guss:  http://instagram.com/mikeguss  Type Loop Home Page https://typeloop.app/  

Download the app from Apple Store https://apps.apple.com/us/app/type-loop/id1466721611  

----  VidMark Channels:  

Subscribe on YouTube: https://www.youtube.com/channel/UC01Bim8A0dDZjptN2UgDViQ  Join the Media Mentor HUB Facebook community: https://www.facebook.com/groups/mediamentorhub  “Like” Our Facebook Page: https://www.facebook.com/TheMediaMarketingPodcast  Follow Us on Instagram: https://www.instagram.com/mediamarketingpodcast/ 

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Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

A show you probably know very well, but a series that has taken me a pandemic to stop and binge. Yes, I'm talking about the folks on Madison Avenue.  Here are my top 7 quotes from Mad Men:

Hilltop Commercial - “I’d Like to Buy The World a Coke”

https://www.youtube.com/watch?v=1VM2eLhvsSM

AMC Plus:

https://www.amc.com/account/create?redirect=https%3A%2F%2Fwww.amc.com%2Fshows%2Fmad-men%2Fepisodes%2Fseason-1-smoke-gets-in-your-eyes--48141

All Scripts:

https://subslikescript.com/series/Mad_Men-804503

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

This week we dive into a book analysis of Measure What Matters by John Doerr. Many of us have heard of SMART goals, but what about OKRs? (Objectives and Key Results).

TOPICS:

OKR’s behind all billion dollar products:

Google Search, chrome, android, maps, youtube, google play, and gmail

OKRs Create = focus/commitment to product, teamwork, accountability, stretch better than animal performance revents, instill continuous improvements, importance of culture

How to Create Effective OKRs

Creating a goal driven culture

OKR tips:

MyFitnessPal Example

Intuit Example:

Scoring assessment after: 0.07 - 1.0 is success, 0.4-0.6 progress made but not completed, 0.0-0.04 (failed, little to no progress made)

Reflection Questions:

- Did I accomplish all of my goals, why or why not?

- What obstacles did I encounter?

- What did I learn that I can apply to next goal?

- The YouTube story

- Adobe Check-In’s

- Bono’s One Campaign

Summary: how to manage lofty goals or a company where there are a million things that are a priority. Measuring things back to Key Results that are measurable and obtainable.

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Story Gorge LLC is a vibrant and upcoming visual story production company based in the Columbia River Gorge. Every project holds a strong focus on social or environmental stewardship often leading us to unique and adventurous situations. Imagery is at our core and education is the mechanism we use to contribute to our community. Strategic partnerships allow us to further align with the entities we work to support.

TOPICS:

Connect with Story Gorge!

Website:

https://www.storygorge.com/

LinkedIn:

https://www.linkedin.com/in/sean-o-connor-2083535/

Instagram:

https://www.instagram.com/storygorge/

Facebook:

https://www.facebook.com/storygorge/

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Trent Warren is a former Division I walk-on track and field college athlete at the University of Oregon, where he received his Bachelor's of Science degree in Journalism with a minor in business administration. Immediately after receiving his bachelor's degree he began a Specialized Accelerated Master's in Business Administration at California State University San Marcos with a concentration in international business. He has professional experience as a content marketing coordinator, digital marketing strategist, and paid media specialist at FloSports and his current company Liftr Insights. At FloSports he drove conversions and revenue from PPC advertising and increased brand awareness through social media outlets.

- Brought in 54K new followers on Instagram, 13K on Facebook, 12K Twitter, 7K on YouTube

- Tracked MileSplit's quarterly and yearly revenue through Periscope Dashboard

- Managed a quarterly advertising budget on Facebook

- Targeted different audiences with digital advertising through Facebook Business Manager

- Generated weekly email campaigns with Marketo & Digesto to drive revenue

Please feel free to message me on LinkedIn for any inquiries.

Possible Topics

Connect with Trent!

https://www.linkedin.com/in/trentwarren1/

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Thanks everyone for tuning in this year. Have a happy holiday season! I'm excited for the new year and the next couple episodes as we dive into things like analytics, video tips and even app development. Happy Holidays!

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Adi helps businesses scale and grow by implementing efficient business infrastructure, processes and systems. BizSuccessCG are experts at creating, documenting and implementing processes and procedures in small/medium size companies. We work with companies that want to scale and expand as well as companies that are gearing up for transition.

TOPICS:

Connect with Adi/Business Success!

Website:

https://www.bizsuccesscg.com/

LinkedIn:

https://www.linkedin.com/in/adiklevit/

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Lauren is a digital marketing consultant specializing in paid advertising for lead gen and e-commerce companies. She designs and executes paid media strategies for local, national, and international brands. She focuses on data to determine strategies, campaigns, keywords and to improve overall user experience.

She is fluent in paid advertising platforms including Google, Bing, Facebook, Linkedin, Pinterest, and Amazon ads.

General Outline:

Website:

https://www.foundmarketing.co/

LinkedIn:

https://www.linkedin.com/in/ledowney3/

Instagram:

https://www.instagram.com/foundmarketingco/

______

Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Charles is a professional speaker/trainer traveling around the world speaking on various subjects such as diversity, civil rights, communications, psychology, leadership, conflict management, finance and insurance. He still maintains a license as an Insurance Broker. Mr. Shambry is a second-generation entrepreneur. A US Veteran with an honorable discharge. He currently holds an office as Superintendent over a non-profit that maintains over 400 members. Charles is a host and contributor on KBOO Radio 90.7FM for the Evening News.  He is heavily involved as a member in Toastmaster International which is a leadership and public speaking club that conducts meetings globally. Former hosts and President over TV Toastmasters presiding over 4 locations in Beaverton, Gresham, Oregon City and Portland. The cable TV telecast is broadcast to 500k plus viewers in the Metro area. He holds an applied Ministries Certification which involved marketing and public speaking from Griggs University and studied 4 years in Theology. He also holds a degree in Business Administration in Entrepreneurship. Charles's main goal is to provide value to content and relationships.

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Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.