I've been wanting this feature for a long time now and LinkedIn and has finally made it possible to send short form video content to platform users! In this episode I will be going over:
How LinkedIn Stories are different than instagram
Professional
More value
But fun side as well - things that are professional and fun (golfing, sponsorship, volunteer events)
Not bragging, but showcasing
Highlight portfolio type work for my freelance friends
More behind the scenes
Triple down for those who have the resources
1 More way to connect and test your audience (polls, trial of what people watch, etc.
Provide more intelligent content (self improvement, etc.)
Shorter attention spans
Value-add over everything
Lose trust pretty quickly by messing around (more serious platform)
Low thought (document, don’t create - gary vee tribute)
Quick to capture
Fast results to measure (24 hour lifespan)Question of the Day - makes it easier to remember, low cost to LinkedIn to build the most basic features and test quickly.
Add some cool filters, some different engagement features (maybe more data visualization on results eg: pie charts, )
On Camera: Do many takes if you have to
Lighting: Film in front of windows at home
Audio: Listen for background noise (music, trucks, tv’s)
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