Tactus Media Podcast

Emma didn’t start out in tech – she was a strategist for global consumer brands. Her job was to help products make an emotional connection with customers. Then she fell into B2B and met her first tech client. She was shocked at how cold and technical their marketing was...and how it sounded just like everyone else. So I helped them differentiate with a message that made their disruptive technology easy to understand — and connected to their deeper why. In the process, she found her own “why” — to help visionary startups tell their story, so important technology gains traction to help make our world a better place. She works with Visionary Founders/CEOs of tech or tech-enabled products and Kickass Marketers. She offers strategic messaging development that will simplify your complex product, differentiate your brand and convey genuine value to your prospects – in just 6 weeks. Her Meaningful Messaging approach is proven to resonate with your target audience and differentiate your company. The secret sauce? Blending her experience in B2B with magic from consumer branding, conversion copywriting and human psychology.

Topics List:

- How fell into tech field

- biggest challenges for brands shaping their identity

- features vs. end-user interaction

- when to rebrand or hire external professional

- the challenges not taking the time to dive into brand identity early on

- Favorite part about the consulting/branding process?

Visit: Punchy.co

Need music for your next project?

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Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Chris West is the owner and founder of Video Narrative, a production company that specializes in growing speaking businesses through brand clarity, speaker demo reels, and website design.

The origin of Chris’ narrative work came in a neurobiology class, where he first learned the power of story for organizing information in the mind.  Completing this research one May afternoon, he resolved never to create another video without telling an authentic story…a commitment that led to years of research on the way we connect, learn, and grow through stories.

Today Chris works alongside thought leaders to increase their message, clarity, and impact through powerful narratives.  When not creating videos, Chris is out backpacking with his wife and two children, and serving as a mentor with the non-profit Holla.

Topics List:

- The importance of a digital presence today for brands and speakers

(how everyone is their own brand today, speakers have more power to own the digital space)

- Speaking today vs 10 years ago (online movement)

- First step a public speaker/figure should take for their personal professional brand

- The difference of video compared to other products (books, podcast, in-person training, speaking engagement)

- Video is still new - Getting comfortable investing in video assets as a company/individual

- Difference between a public speaker brand vs musician, actor, model

- Tips for someone doing their first on camera opportunity

- Favorite story or package Video Narrative has produced

- 1 Tip for young entrepreneurs and businesses

Need music for your next project?

Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

The VidMark podcast would like to thank you for being a part of this journey as we reach the 1 year mile stone. We've learned a lot and developed the show in new ways. In this episode we will break down the learnings along the way and tips that you can use to incorporate into your own branding efforts.

My Backstory with Podcasting - 1 year

My why

Podcasting during COVID

The Benefits

1. Backlog

2. Guests Help a ton

3. Open to change (move around episodes)

Big Change: Incorporated Video

FUTURE:

Need music for your next project?

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Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Tom has worked as a creative director, copywriter and brand strategist. Before starting his strategic marketing communications firm, he worked for well-regarded agencies in the NW as copywriter, and creative director. He attracts clients who place high values on collaboration, creativity and responsiveness. Tom has guided various projects for highly respected national and regional companies such as Nike, Intel, Bob’s Red Mill Natural Foods, NorPac Foods, Boyd’s Coffee Company, Wild Oats Natural Markets and Oregon State University.

He currently serves as a board member for the Oregon Small Business Fair as well as the advocacy co-chair for the Interfaith Alliance on Poverty, an organization dedicated to fighting generational poverty. He is the co-author of the book, Putting Soul Into Business: How the Benefit Corporation is Transforming American Business and 25 Building Blocks to Create a Conscientious Organization.

- How idea behind Benefit Corporations for Good came about?

- Book: "Putting Soul into Business"

- The Triple Bottom Line (People, Planet, Profit)

- Community of other businesses in program to pool resources and knowledge

- At what stage in business should someone consider becoming a partner?

- 10 Myths about benefit corporations (https://benefitcorporationsforgood.com/10-myths)

- Success Story of how BCFG increased bottom line

- Common challenges you see/Common things our audience can do to improve

Website: https://benefitcorporationsforgood.com/

Reach out to Tom at [email protected] and mention you heard about the free digital book offering in this podcast to receive a free copy.

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Nedra is an expert at simplifying digital marketing for busy professionals that want to build trust, increase visibility, and strengthen their online presence. She works with professionals who have a service-based business and currently work with freelancers or need to hire freelancers. She delivers custom digital marketing roadmaps for service-based businesses and offers efficient processes that saves clients the time and hassle that is often associated with launching a new marketing strategy. Possessing 20 years experience with online marketing and websites with a commitment to providing excellent service.

Connect with her by setting up a 30 Discovery call to learn about your business goals.

Topics Covered:

Nedra's LinkedIn: https://www.linkedin.com/in/nrezinas/

Visit: https://www.nedrarezinas.com/contact

Need music for your next project?

Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

---------------------------------------

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Physiological needs, safety needs, belongingness and love needs, esteem needs, self-actualization 

Why: Story holds people’s attention Either Customer-centric or it’s noise

- Easily understand what your company does (caveman understandability) You are a guide to your customer, not the hero - simplifying, educating and guiding your customers Challenge your audience, they will rise to the occasion or try to meet it Everyone wants to be: seen, heard and understood. People want brands as an equal not as an authority (walk alongside them) Your brand is like a person 

- Trust, are you reliable, will you make their life better, do they respect you? Easily outline the steps a customer must take when working with you, Envision the steps a customer would take after purchasing your product. Make it easy on your website for customers to find resources

- Generosity will be rewarded by customers Motivators: getting some sort of power or position, becoming whole/complete because of something, self realization to make them whole). 

Status Update example: Starbucks star rewards program Completeness example: tools offering to make you super human Reaching full potential examples: Rudy, Legally Blond, Dove forensic sketch campaign (what woman thought looked like vs stranger description) 

1. The character 2. The problem 3. The plan 4. The success Where to Use your one-liner a ton: memorize and say (pretend like you’re an actor), have team/company memorize, website, business cards, on the wall, packaging - over use it! 

Clarify your mission, Donald Miller's company, StoryBrand wants to help the good guys - you can go to their website to find out how to work with them buildingastorybrand.com 

Buy the book (Not an Amazon Affiliate)

Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Stephen Howsley loves his work in digital marketing and web design. He spends most of his time on research-backed strategies that improve user-experience, SEO, analytics, and overall conversions online. He has experience helping both large enterprises and local businesses with their digital strategies, an equally rewarding experience for Stephen.

Stephen is a University of Oregon alumni, chronic optimist, and lifetime learner. Outside of his marketing work he composes music, operates a music licensing website (SongTub.com) and helps organize the VanTechy Meetup group. He is currently accepting ping-pong challenges and cups of coffee.

- How we met

- Music background and interest (mention 2 part show - will get into UX design second half of show)

- SongTub.com (how idea came about, favorite aspects about it) -

- The impact of music on a video/movie score (affects on buyers mood)

- Disney (branding, music, movies, the parks)

- SEO (music metadata/other tips)

- CTA to check out songtub (will play sponsored ad - UX design after the break)

-- Break --

- What you do during the day - how became interested in UX Analytics, research and strategy

- Good optimization (someone going from zero to step 1)

- Basic analytic tracking fundamentals

- Recommendations to people bootstrapping their marketing efforts (website build, etc)?

Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

---------------------------------------

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Arlene is a speaker and bestselling author of Give To Live. She works with professional advisors, and their clients to build deeper relationships and engage the next generation through leadership and philanthropy.

A Certified Financial Planner, Arlene began her career on Wall Street and spent more than 20 years in the trust and investment industry. Desiring the opportunity to give back and lead by example for her daughters, Arlene later helped lead the six largest community foundation in development for almost a decade.

Notable Presentations:

"Philanthropic Profit Pipeline" , "Culture of Philanthropy", "Give To Live"

Topics List:

- Arlene background

- Marketing techniques used for books

- Philanthropy first steps

- Altruism

- Values index cards

- Facebook marketing, power of quotes

- Arlene's Website: www.ArleneCogen.com

Donate to Campaign Zero here: https://www.joincampaignzero.org/

Listeners can find the Personal Giving Reflection Guide in my Facebook group, GivetoLivenow.    https://www.facebook.com/groups/GivetoLivenow/

Buy Arlene's book Give to Live here

Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Giselle Waters is a digital strategist with a background in content, social impact, and media. Currently, she works as the Associate Director of Content Strategy and Social Impact at Mad Fish Digital. Outside of that position, she developed and teaches the social media course for the New School’s digital marketing certificate. In her free time, she serves as communications chair for B Local PDX, a nonprofit supporting companies in Oregon using business as a force for good.

- Giselle's background in marketing, Mad Fish, personal passion for marketing and branding

- Brands exist for more than just making money - It's possible to make a positive impact on the world

- Values should trickle throughout every aspect of your business

- benefits: lower turnover, empowerment, positive public/social perception

- How to identify your values? Roadmap or example companies to emulate?

- Activity for Listeners: What are your business values? How do your business values connect to your service offerings? How do they differentiate you from the competition?

- Growing your business while staying aligned with your values - profit driven, operation driven decisions? Many businesses losing sight of their “why” as grow

- Courage to address social issues with business platform

- Sharing your brand values: blogging, video content, presentations, product packaging, social media

- Any tips for creating a content strategy for our small businesses? Common content marketing mistakes you’ve seen? (eg: no plan, poor brand alignment, etc.)

Links:

Giselle Waters LinkedIn

Mad Fish Digital

Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Today as part of the Project #3, When You're The Host, Bryan will be hosting Karen Munro on his show The Media Marketing Podcast in front of you, a live audience. Karen is a marketing professional and business owner of AccuDirect, an organization that provides a team approach to helping solve your direct marketing needs. Whether it's direct mail, email or web marketing, AccuDirect provides the expertise and tools necessary to break through the advertising clutter and produce results. Please welcome Bryan and Karen to the stage.

Questions:

- Background behind AccuDirect (how started/idea)

- Favorite part of about helping your clients, ideal client?

- How to craft a great mail campaign

- What do you see people currently doing for direct marketing, how can they make their campaigns more effective? Where can AccuDirect step in?

Need music for your next project?

Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

---------------------------------------

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.