Tactus Media Podcast

Leaves are changing, people’s attitudes are changing and the world has now been dealing with COVID-19 for about 9 months now

1. Shorter Days

2. Holidays are coming!

3. Great time to start planning a media content (my recommendation brand video)

Starting a Podcast

Check out the Media Mentor Hub for more tips support!

tactusmedia.com/media-mentor-hub

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode we are combining the old school teachings of "The 22 Immutable Laws of Marketing" and seeing how they apply to the new school platform - TikTok.

1. The Law of Leadership 

2. The Law of Category 

3. The Law of the Mind 

4. The Law of Perception 

5. The Law of Focus 

6. The Law of Exclusivity 

7. The Law of the Ladder 

8. The Law of Duality 

9. The Law of the Opposite 

Listen to the full episode for the rest of the rules...

Summary: 

Study your competition Be Unique so you don’t have competition...but it will come someday, so be ready! Leverage yourself to be a trend, not a fad Warning: hard to implement these at a large organization.

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Kim Allchurch-Flick is a connector and collaborator who catalyzes good business bringing knowledge, strong relationship building, confidence and the ability to conduct projects and teams to great outcomes! Growth Wheel Certified, experienced as a profound generalist from large corporate expansions and startups, domestic and international to local, community entrepreneur support. Business Advisor and Facilitator for Business Builders at SBDC and Global Trade Management at Global Trade Center at SBDC. Weaving social enterprise values into everything every day!:

- Favorite part about helping entrepreneurs

- SBDC program overview

- Advice for businesses transitioning to the digital space

- LinkedIn Local (people outside PDX can tune in?)

- Most impactful uses of media marketing that you have seen

Music We Remember - John Van Beek YouTube and http://www.musicweremember.com/

Black Resilience Fund - Cameron Whitten

Iwilldomore.org - Built OR and Stephen Green

Arrow Coffee - Erica Escalante, from coffee shop to baking, with story online

Deadstock Coffee - open, staying solid, buying from Arrow Coffee, with stories

Joe Kye, musician, pivoted to online

Virtue Labs event going online over several days of “micro events”

Connect with Kim:

https://www.linkedin.com/in/kimallchurchflick/

Links:

https://www.facebook.com/linkedinlocalpdx/

https://bizcenter.org/centers/portland-sbdc/

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Tyler Carpenter is a comic book entrepreneur, having launched 4 graphic novels utilizing platforms like Indiegogo and Kickstarter to crowd fund the launch and distribution of his self published comics. He is the host of the Youtube show DRAW AND TALK which is his platform to build his audience. Tyler has a background in marketing working and has done marketing work real estate companies and publishing houses.

Topics:

Draw and Talk YouTube Channel:

https://www.youtube.com/channel/UCGvu1R5zSBqoNCpMQFMoEzw

Connect with Tyler:

https://www.linkedin.com/in/tylercarpenter93/

Instagram Handle:

https://www.instagram.com/drawandtalk/?hl=en

Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

In this episode I have the pleasure of being interviewed by Chelyn Briand from my Coachmasters Toastmasters Club. In this episode we chat about my background in video production, marketing and some of the trends happening in the industry.

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Ryan Chisesi is a creative video editor with an extensive focus in social media & brand content for brands & influencers. His background includes videography, photography, music editing for major label artists, brands & influencers. Ryan is the owner and video editor of Why Plus Time Media.

TOPICS:

- Favorite part about video editing

- The creative process

- Any questionable moments during filming or an edit?

- Going in with a concept vs natural

- New highlights on social media

- Tip for a small business owner looking to do more video?

Visit Ryan's Website:

https://www.ryanchisesi.com/

Ryan's Editor Reel:

https://youtu.be/z6S6dHbyG-s

Instagram:

Connect with Ryan:

https://www.linkedin.com/in/ryanchisesi/

Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

As many of us transition to a work from home environment. You may have found yourself spending more time in front of the camera. In this webinar you will learn how to look more professional on camera, sound amazing and engage more effectively with your audience. Tune in to learn everything you need to know to take your Zoom game to the next level!  

Watch the episode on YouTube: https://youtu.be/6mMOwdWO7_o

Follow along with the slides and products at tactusmedia.com/media-mentor-hub

Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Ryan is a Digital entrepreneur with a history of scaling and automating businesses, currently working with course creators, bloggers and coaches to build, launch and scale their membership website. Ryan has managed to outsource and automate the tasks he doesn’t want to do to maximise his time so that he can focus on the things that matters. Having built multiple businesses over the last 12 years in lots of different niches, all with a focus on good marketing, strategy and putting the right systems in place.

TOPICS:

- Membership sites

- Digital marketing strategies

- Measure daily, weekly, monthly use of time and systems

- What point in business use services?

- Outsourcing your email

- The power of video for client relations

- Selecting software or technology solutions

- Tool: Asana, Loom, Slack

- Ryan’s approach

Connect with Ryan!

Facebook

https://www.facebook.com/ryan.r.carruthers?fref=ts

Linkedin

https://www.linkedin.com/in/ryan-carruthers-001a6667/

How to Launch a Site

membershipmastery.com/launch

Membership Mastery Facebook Page

https://www.facebook.com/Themembershipmastery/

Membership Mastery Group

https://www.facebook.com/groups/membershipsitemastery/

Need music for your next project?

Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Heather works with owners of small to mid-sized creative and marketing agencies who want to grow their firm in a healthy, sustainable manner. As a profit advisor, she helps them make sense of their financial, provides user-friendly KPI data and guidance to make informed decisions so that they can work strategically on their business and increase profits, which means they can achieve the lifestyle that they’ve been working towards. Show Topics In this episode we chat about Heather's background and the Ten Pitfalls Entrepreneurs Should Avoid When Growing Their Agency - Heather's background 

1. Not having enough cash in reserves. 

2. Not setting aside money for taxes 

3. Not paying themselves enough Get the rest of the top 10 tips at Heather's website. - What business owners should be considering around this time of year 

Book a time with Heather here:  

https://www.zeitzwolfeaccounting.com/book-meeting 

Visit Heather's website: 

https://www.zeitzwolfeaccounting.com/contact-us 

Zeitzwolfe Accounting: 

https://www.zeitzwolfeaccounting.com 

Sign up for a Complimentary Health Check Analysis for Creative Agencies: 

https://tinyurl.com/y782svqq 

A PDF copy of Ten Pitfalls Entrepreneurs Should Avoid When Growing Their Agency: 

https://www.getthebalancerightpodcast.com/ten-pitfalls 

Follow Heather on Instagram: @zeitzwolfe 

Heather Zeitzwolfe - LinkedIn: 

https://www.linkedin.com/in/heatherzeitzwolfe To book a Discovery Call (via Zoom): https://tinyurl.com/y8rd96p8 

Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN 

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Dorice Horenstein was born and raised in Israel and moved to Portland after completing her service as an officer in the Israel Defense Forces (IDF). She worked in Jewish education for more than 30 years, transferring her love to Jewish traditions and the Hebrew language to more than 1,000 students in private and class settings. Today, the world is her classroom. With her book Moments of the Heart: four relationships everyone should experience to live wholeheartedly, Dorice uses Jewish Wisdom, the knowledge of the Hebrew language and personal stories to spread positive messages and inspire all groups to live a better, more focused and enjoyable life! A life with a purpose.

Topics List:

- Dorice Background (Israel Defense Forces)

- What it is like as a public speaker?

- Moments of the Heart - Leveraging a book for your brand

- Speaking tips for executives looking to boost their individual brand

- Using a book to leverage your brand

- CTA:

https://doricehorenstein.com/

Wrigley Gum Entrepreneurial Story

https://www.thevintagenews.com/2016/11/28/the-story-of-william-wrigley-jr-soap-salesman-who-became-the-worlds-best-gum-manufacturer/

Need music for your next project?

Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.