Tactus Media Podcast

Stefanie's passion is her passport and traveling makes her smile. Since she started exploring the world on my own back in 2007. She has travelled in and around more than 50 countries and made the world my living room and travel hub. Now based in Portland, Oregon, she creates helpful itineraries and travel guides of destinations in the US, my former country of residence China, adjacent Asian travel destinations, as well as her home country, Germany, and beyond. As a travel enthusiast with a big love for writing and photography her mission is to inspire and empower people to pursue their wanderlust and travel dreams by sharing individual experiences and personal insights combined with hands-on travel tips and eye-catching pictures on my bilingual blog (English & German) and Instagram.

- Stefanie's background (How many places? Living on the road?)

- Passion for travel + storytelling (2007 first trip)

- Making a living abroad (different markets/global audience?)

- Professional track record (travel industry - PR/Marketing)

- The challenges of marketing while traveling (camera, content management, strategy/planning)

- Blogging vs. Instagram vs. Video vs. Other Channels (Where to begin?)

- Tips for other people trying to do something similar

Channels:

@smile4travel (Instagram, Facebook, Twitter, Pinterest)

Blog: smile4travel.de

LinkedIn - https://www.linkedin.com/in/stefaniewh-smile4travel/

Stefanie's Website: www.smile4travel.de/en

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Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Nick Mendez is a photographer and filmmaker originally from Flushing, Queens. His LLC has provided media production services to west coast clients including New Avenues for Youth, the OHSU Foundation, Nike, CNN and Pok Pok. 

- The Tools vs storytelling 

- Switching from photo to video 

- Marketing yourself 

- Content manager role 

- good tips for small businesses 

- The "update generation" 

- Edit and repost something later

- Journalism as a foundation to marketing and advertising 

- Tips for small business/personal imagery + assets Website: nickmendez.photography 

Instagram: @nickmendez.photography 

Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

- Why chose to read the book

- Create a new category to be number 1 in

1. Be the only one in a market 

2. Claim an attribute all to your own 

3. Create a new speciality (maybe only that you can do)

End of Book

- 8 Weeks to define your DSI

Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Brandy Henry is a teacher at heart who wants to help business owners get the heart of their message out on social media. She wants you to play big and stand apart. A successful business strives to help people solve problems. That desire is fueled by the owner's values, and that needs to be heard. Brandy helps you do that on social media.

Audience:

Social Media is falling flat OR not pulling clients they would like to see

Topics:

- The Platform Basics of each social channel, where to begin (Instagram, Facebook, LinkedIn, Twitter)

- Personal social media vs. Professional (popularity contests)

- Facebook/YouTube/Instagram Channels

- Pushing past your comfort zone with social media

- Digital Networking

- Brand Alignment across channels (Catering to platform)

For questions reach out to Brandy at [email protected]

Need music for your next project?

Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Topics List:

Download The Seven Deadly Sins and How to Fix Them at https://www.portland-advertising.com/fix-ad-mistakes/

Reach out to Phil at [email protected]

Need music for your next project?

Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

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Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Presenting at a local Portland Toastmasters Club, we explore the current state of marketing your business going into 2020. Those who are new to marketing and even who have been in the industry for some time, will learn about how things have changed and what resources are available. 

At a Minimum:

- LinkedIn

- Indeed (close second)

Blog

- Medium

- Personal site

- Promote with Twitter

Website (2 Days of Work)

- Squarespace

- Wix

- Advanced: Wordpress

Graphics:

- Instagram

- Pinterest

Podcast

- Equipment

- Anchor 

YouTube

- Video equipment

Need music for your next project?

Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

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Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

- How to cultivate online relationships

- What platforms I have found good relationship success

- Finding Your Tribe (Groups)

- getting active online

- Engagement

Getting Active:

- Asking Questions

- Answer Questions

- Commenting

- Sharing helpful information (So much info online, you can be a filter)

Problem: Join generic, too broad range

- Dial it in to your geography, can you actually meet these people?

- Dial into your industry

- Service

- Targe audience

- Cherry pick off competitors

OUTREACH:

- Talked about group - then individual

- Alliances, business prospects, supporters

Alliance: Would you like to collaborate, share information

Prospect: Can you help them with your service offerings? 

Supporters: People who like your content or show - ask for feedback, how can you better help them? (Extend to current audience)

Speaking of Supporters - THE POWER OF RESPONSE

What people currently do:

- Many people - Read, don't respond

- Treat people like robots, not human

- Personalize it

- Emojis are popular (depends on the professionalism of your brand)

Online Relationships: Not sure why we treat these any differently, It takes more than just one interaction to get to know someone - same is true with simply liking a post and moving on, Reach out individually, comment, circle back - set up a phone call if feeling ambitious (Create reminders on your favorite app tracking service, etc if you have to).

Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

I’ve got a magic trick for you: how to tell someone what you do without being there? Video Bios, also known as en elevator pitch or profile video.

These short videos give your clients a glimpse into the kind of person you are.

Who:

- People who are selling things (Including: Public Speakers, Authors)

- Leaders in industry

- Business Owners

What: Break it into three parts (Name and title, 1. what you do, 2. why passionate, 3. Interests)

When: Anytime

Where: Website, LinkedIn Page, Email signature

Why:

- Another way to connect with your audience beyond text, photo, audio - assess whether they want to work with you

- Unique

- Professional/Gives you credibility

- Shareable

How to get:

- Film yourself (basic - selfie holding, basic 2.0 - set up on a ledge/prop phone with book, 3.0 - have a stand (best if filming future videos)

- Tip: Film outside/next to a window, make sure no background noises, hold phone horizontal

- Hire a videographer (High quality picture and audio, background layout, lighting, graphics, Do the work (hard to do production and content))

Bonus:

- This exercise forces you to think about what you do concisely - who you are, why you do it/problem solve for your customers

Examples:

https://vimeo.com/showcase/6235382

Conclusion:

Video bios: Who, What, When, Where, Why, How

 Haven't heard of - you very well might in the coming years (like personal website, not everyone has one... yet. But if you do you look like a professional and gives you the chance to inform buyers to help them in making the decision if they to work with you."

Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Understanding Your Mission: The Why, core of who you are, Strengths/Uniqueness in the market, Identifying can be a game changer and helps with personal perception

- Communicate who you are

- Concise (examples are not)

- Combination of offerings, personality, and vision

CASE STUDIES: DISNEY | COCA COLA | MICROSOFT

Cater depending on the person:

- Individual: Create a way to have people come learn and decide if they want to work with you without you being in the room.

- Owner: Increase the bottom line, get more awareness and drive profitable clients

- Marketer: stories and messaging

STRENGTHS:

1. Identify if you are different (Market research - industry, geography (even in digital age)

2. What you can do that they can’t (geography, processes, knowledge, experience)

Personal strengths:

- Skillset (storytelling, filming, editing)

- Network (Business development)

- Might be one aspect of the process

- Creating a lasting impression

Dream companies that inspire you, sign up: (newsletters, notifications on social media posts)

Closing: can change over time, fluid, Can give you confidence when talking with people + generate interest, Know what you are good at, can communicate this, May develop and change over time, mine probably will

Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Podcasts are the modern blog, people who have personality, speaking ability, charisma. More intimate than reading. Popular and easy to access. 

Who, What, When, Where, Why

Tip: Important to segment: people want to do advice, personal, and interests. Stick to one topic/issue per channel

When: What days of the week are you going to post. In the early stages try not to get hung up as there is a learning curve to finding your production schedule.

Where: iTunes, Spotify, Sticher

Video form on YouTube (make little segments about popular issues)

Why: Personal why: Mission statement for why you want to do it

- Helps build professional brand and credibility

- Audience Why should listen

Equipment: Field recorder (on the fly) | Zoom H4N | Lav mic (not as full sound as a traditional podcast mic)

List of stuff for beginners

Computer: Audacity is free, I use Premiere

Outlining/Content Planning: Content (Dreamstorm), Guests (start talking, asking if interested)

Tips I've learned along the way: Do what you can with what you have, Be easy on yourself, especially in the beginning, Ask people who know you for ideas (trust me people will have thoughts)

    Segment useful information

Promotion: Instagram, YouTube sections, Facebook group (like-minded people), Answer questions on Quora, Take audio and make into blog post/post audio clip within blog, Add to business card, Place on website, Facebook Page

Need music for your next project? Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover, Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. 

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.