Tactus Media Podcast

1. What is an audience

2. Who is your audience

3. Why it matters to have one

4. Leveraging a network - not what you would think

5. How to Build

6. My Tips

What is an audience and a network

Connection of many people, who have a common interest or goal - or many goals

"Find the others" - Timothy Leary

Where does your tribe live? (Social platform, their interests)

Identification:

Build word bank that you want to be associated with

- Follow on instagram

- Join groups on LinkedIn + Facebook

Why matters: Don't do it now, you are missing out on opportunity to be an early adopter/active member

Assume with Leverage (50%)

- Speaking gigs

- Job opportunities

- Client connection

- Events/networking

- Alliances with other podcasts and thought leaders

But Actually (50%)

- Have group of like-interested people who you can use as soundboard

- Community for accountability, trust and growth

How to build:

- interaction

- showcasing knowledge

- Answering questions

- Individual interactions

eg: Directing people back to your show and why - keep refining over time

Platform building:

- Linkedin

- Twitter

-Video: YouTube

- Instagram

- Audio: Podcast

- Pinterest (cooking and imagery)

Tip:

Want to do all, but start small

Interaction:

- Answer questions

- Acknowledge others in field

Activity:

- Provide value with posts

Questions:

If you haven't already reached out to me - please do, I would love to hear what you are experiencing and what I might be able to help with.

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Disclaimer

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Operations: Who will do it? (Marketing or passionate individual), At least 1 person (concept, scheduling, strategy, production), Optional: Another on-set to help with cameras, talent management

Knowledge: Camera operation, Editing software, Project management

Content Strategy

Tools: Trello, Asana, Basecamp, Wrike, Excel, Google Sheets, Airtable

Total Investment: $150 - $5000+

References:

Tips for building a content calendar

Point and shoot cameras

Editing Software

Need music for your next project?

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Disclaimer

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

What is a brand?

- Envatoelements.com - order membership to have access to imagery, fonts, web layouts and more

File structures

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Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover,Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Let's face it how people perceived your company is largely based on the images that they see on your website, social media, advertising, etc. Why? People are visual creatures. We associate trust with the images that we see on a conscious and unconscious level. 

Show Sponsor:

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---------------------------------------

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover,Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Thanks for checking out the media marketing podcast. I'm your host Bryan Cargill. And today we're going to be talking about video. I Know video can be a little confusing little daunting. We watch it all the time. But have you actually implemented video into your own marketing strategy? That is what we will be talking about today. And yes, I know it is somewhat ironic that I am doing a podcast about video but have no video to show for this podcast. That is because A video is its own beast and I think for myself I know what it takes and I'm somewhat of a perfectionist. So just to get things off the ground with this podcast, I think focusing on one thing at a time which is just the audio component then incorporating via video later on will be something that will help motivate me and continue to produce episodes which in the early early early stages of a podcast for those of you who have not Started one bar looking to do that. It takes consistency and it takes has a learning curve and just building up those habits and producing something that your audience can look forward to each week. Each month is a big part of the whole production process. So my own personal background in video is I've been doing it for about seven years. I started out as just a hobby with some friends and it's later developed into a career at my previous. And yeah, I've been doing it ever since I think it's a great way to leverage your personal brand. It's a great way for people to see you as a professional and get that emotional connection and it's shareable and its unique just to you.

Want more FREE resources, check out The Media Mentor Hub.

tactusmedia,com/media-mentor-hub

Tactus Media Website

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover,Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Note: This podcast has since changed to the Tactus Media podcast, but originated as the Media Marketing Podcast. New episode will be recorded when the owner has time. 

Hello and welcome to the media marketing podcast. A great place to learn about all things video photo podcasting and how to create and market those assets. But, I won’t be doing it alone, I’ll be bringing on some guests who are much more knowledgeable than myself and might just do things a little differently, and have some other great strategies that you can implement yourself. Which is great - this podcast is as much about me sharing as it is learning alongside you in this experience, exploration, journey.

Topics:

- What is content marketing

- Forms of content marketing

- Benefits

- Why started podcast

- About the host

- Who podcast is geared towards

- What to look forward to

- Continued Resources

Subscribe for updates!

Our Facebook Page

https://www.facebook.com/profile.php?id=104243834654622&ref=br_rs

Website:

Tactusmedia.com/mediamarketingpodcast

Need music for your next project?

Get your first month of SongTub PRO free at Songtub.com using promo code: BRYAN

---------------------------------------

Disclaimer

This Podcast represents the opinions of the host of the show and his guests. Tactus makes every effort to broadcast correct information but marketing is constantly changing and by accessing this Podcast, you acknowledge that the Tactus makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Tactus does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of Tactus. While Tactus welcomes any comments, suggestions, or correction of errors, Tactus assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials or links. Moreover,Tactus makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.

TACTUS EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.