Welcome to the 23rd episode of Take the Leap's second season. In this episode, "Blending Beauty & Function: Jeni Nguyen’s Journey to Creating Bunny-Friendly Furniture" our guest is an inspiring reminder that passion and creativity can drive business success, even in a niche market. By following her gut, solving her own problem, and trusting that others would resonate with her vision, Jeni has created a functional, beautiful brand that helps both rabbits and their owners live better lives. Jeni’s story proves that sometimes the best businesses start with the question: “Why not me?”
Some of our favorite takeaways include:
- Get comfortable with being uncomfortable–success requires navigating uncertainty and discomfort.
- Find joy in the process–entrepreneurship is challenging, but the experience is worth it.
- The biggest surprise in business? Finding customers was easier than expected–manufacturing and supply chain logistics were the harder part.
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Join the Better Bunny Club and start living in harmony with your pet house rabbit. https://binkrabbitgoods.com/pages/free-guide
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Guest & Host Information:
- Guest, Jeni Nguyen, Founder of BINK Rabbit Goods
- Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing
- Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies
Connect with Jeni:
- On Instagram @bink.rabbitgoods
- Visit BINK Rabbit Goods website
Guest Bio: Jeni Nguyen
Jeni is a creative problem-solver passionate about crafting beautiful, thoughtful designs. With a background in bespoke architecture, she thrives in big-picture strategy and moves fluidly across design disciplines. Working at the intersection of storytelling and design thinking, Jeni strives to reveal meaning in every project. As the founder of BINK Rabbit Goods, she designs elegant, rabbit-safe furniture solutions and lifestyle products that elevate the connection between pet bunnies and the humans who love them. Her work has been published in Dwell, Design Milk, Domino, Apartment Therapy, and others. Through BINK, Jeni is redefining what it means to live harmoniously with house rabbits.
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- Find Ashlan on Instagram & LinkedIn
- Find Tory on Instagram & LinkedIn
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