Vandaag het gesprek met Robin Waite.

Robin Waite is een succesvolle business coach uit de UK. Met zijn Fearless Business coaching programma helpt hij ondernemers om de omzet te verdubbelen in 6 maanden. Of ten minste op weg naar een aanzienlijke groei in die periode. Robin werkt meer met strategie dan met tactieken. Hij herinnert de ondernemers aan de fundamenten van ondernemen. Hij publiceerde al eerder het boek Online Business Startup.

Deze aflevering is in het engels.

Veel plezier met de inzichten van Robin.

 

Episode 134

Show Notes

Je hier met Robin verbinden:

* @RobinMWaite on Twitter

* Linkedin

* www.robinwaite.com

* Facebook

* Link for the books

Transcriptie

Erno: I received a message from Robin if I wanted to receive his book. A couple of days later I did receive his book, the paper version and I read it in 2 hours, because it is written as a story. The book learns you lessons. Welcome Robin.

Robin: Thank you Erno

Erno: This is your second book, your first book is The online business start-up. The story is about a golf teacher who grows his business while teaching golf to a business coach. It's a true story, because it used to be a story of a client of Robin. One of the things you learn in the book is goal setting, over different and longer periods of time. This seems hard because many things can happen in a long period of time that can really affect your business.

Robin: The longer the period of time, the clearer the vision needs to be. You need to differentiate between tactical choices and strategical choices. Tactical are the things you do on a daily basis. Think of things such as social media. When you go further in time, the more strategic your choices become. If you set a goal to get a 1000 clients in 10 years, you can reverse engineer your way back to smaller choices to achieve this goal.

Erno: The antagonist in the book sets a lot of personal and material choices. Can you explain why?

Robin: There is a reason for that. Most people's problems come down to 2 things, time and money. Money is a very common performance indicator, most people value a big house, they believe they're succesfull if they earn a large amount of money. Try and set your goals as specific as possible, as they will be easier to achieve. You can always make more money but never create more time. Time is the most valuable commodity we have. Most people want to get more money, because it will leverage back a bit more time.

Erno: You have 2 kids, I learned because we talked before the interview. How does that fit in?

Robin: Given that usually both parents in a family work, time spent with your children, needs to be spent well.

Erno: An important part of growing your business is knowing what you are selling to your clients. You need to create a product.

Robin: Absolutely, you can be an excellent computer programming, but running a business in this is something entirely different. In the book, the  antagonist gives lesssons without a clear vision behind it. There was so specific outcome. He then learns to create products. The antagonist knew he could deliver these products. He then went from an hourly rate to a product package with a price.

Erno: Of course, after creating a product, you need to start selling it.

Robin: Right, you can have all these fantastic ideas but if you don't sell them, they're pointless. If you have an idea, act upon it.