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TAKING THE HELM with Lynn McLaughlin episodes
- Ep 36: Jessica Bennett | Stand Out and Create Buzz in a Crowded MarketplaceJessica Bennett is a freelance copywriter and content strategist with over 5 years of experience in communications, content writing, SEO copywriting, eCommerce online content strategy. She is always looking to broaden her knowledge in content creation and the overall coordination of content strategies. Health & wellness, sales, marketing, real estate, social media, B2B, and sports communication come naturally to her. Jessica is also curious to step into other fields and write for companies in technology, finance, or home improvement. How can we each make our business stand out and create a buzz?01:00 A day in the life of a freelance copywriter02:40 Branding03:50 Getting the messages out of our heads and how to use email strategically06:50 How to engage your audience08:50 Ecommerce, ecofriendly10:00 Search Engine Optimization (SEO) and ranking on Google10:50 Backlinking and writing pitches12:40 Blogging writing queries14:00 What are White Papers?14:45 Social media presence and strategy17:20 Use your analytics!18:01 Website Copy19:00 Are you a possible client? Holiday Campaigns for Black Friday and others20:30 Freelance copywriting and a work/life balance...22:00 Contact Jessica through her email at [email protected]23:00 One step at a time www.gotwritersblock.ca---Support this podcast: https://podcasters.spotify.com/pod/show/taking-the-helm/support25 min
- Ep 36: Jessica Bennett | Stand Out and Create Buzz in a Crowded MarketplaceJessica Bennett is a freelance copywriter and content strategist with over 5 years of experience in communications, content writing, SEO copywriting, eCommerce online content strategy. She is always looking to broaden her knowledge in content creation and the overall coordination of content strategies. Health & wellness, sales, marketing, real estate, social media, B2B, and sports communication come naturally to her. Jessica is also curious to step into other fields and write for companies in technology, finance, or home improvement. How can we each make our business stand out and create a buzz?01:00 A day in the life of a freelance copywriter02:40 Branding03:50 Getting the messages out of our heads and how to use email strategically06:50 How to engage your audience08:50 Ecommerce, ecofriendly10:00 Search Engine Optimization (SEO) and ranking on Google10:50 Backlinking and writing pitches12:40 Blogging writing queries14:00 What are White Papers?14:45 Social media presence and strategy17:20 Use your analytics!18:01 Website Copy19:00 Are you a possible client? Holiday Campaigns for Black Friday and others20:30 Freelance copywriting and a work/life balance...22:00 Contact Jessica through her email at [email protected]23:00 One step at a time www.gotwritersblock.ca---Support this podcast: https://podcasters.spotify.com/pod/show/taking-the-helm/support25 min
- Ep 35: Corrine Bridger, Chapter Leader for Windsor, Ontario | Parents for Children's Mental HealthCorrine is a mother of three fantastic boys ranging from 18-7 who are all neurodivergent and have mental health struggles. Corrine's background is in nonprofit work and after leaving work to support her family's needs full time she connected with Parents for Children's Mental Health (PCMH) in a time of crisis and has been so grateful for the support received through the group. When asked to take on more of a leadership role as a Chapter Leader for PCMH in Windsor, Ontario she was humbled and honoured to do so. Corrine loves connecting with families and has a passion for supporting parents and caregivers, the ability to connect with people who have lived experience is vital for people to feel empowered, supported, understood, and not alone. Parents for Children's Mental Health believe that children, youth, and their families suffering from mental health challenges deserve our extreme respect and assurance. We are dedicated to improving the lives of these families.00:13 Who is Corrine and what is Parents for Children's Mental Health?02:30 Supporting parents/guardians in navigating the mental health system05:20 Early intervention, signs that parents can look for... Reach out to PCMH!08:17 Developmental milestones and where parents can find resources09:40 Funding through donations11:00 The first of three pillars: support13:35 The second pillar of education16:50 Empower - PCMH's third pillar18:50 Changes that have and have not happened to support children with mental health challenges21:00 In crisis? If you are being injured or your child is injuring themselves22:20 Hope! No one needs to be alone23:50 Resources in Ontario for parents/guardians and anyone struggling with mental health PCMH, Kids Help Phone, Good2Talk, and the Mental Health Helpline http://www.pcmh.ca/---Support this podcast: https://podcasters.spotify.com/pod/show/taking-the-helm/support27 min
- Ep 35: Corrine Bridger, Chapter Leader for Windsor, Ontario | Parents for Children's Mental HealthCorrine is a mother of three fantastic boys ranging from 18-7 who are all neurodivergent and have mental health struggles. Corrine's background is in nonprofit work and after leaving work to support her family's needs full time she connected with Parents for Children's Mental Health (PCMH) in a time of crisis and has been so grateful for the support received through the group. When asked to take on more of a leadership role as a Chapter Leader for PCMH in Windsor, Ontario she was humbled and honoured to do so. Corrine loves connecting with families and has a passion for supporting parents and caregivers, the ability to connect with people who have lived experience is vital for people to feel empowered, supported, understood, and not alone. Parents for Children's Mental Health believe that children, youth, and their families suffering from mental health challenges deserve our extreme respect and assurance. We are dedicated to improving the lives of these families.00:13 Who is Corrine and what is Parents for Children's Mental Health?02:30 Supporting parents/guardians in navigating the mental health system05:20 Early intervention, signs that parents can look for... Reach out to PCMH!08:17 Developmental milestones and where parents can find resources09:40 Funding through donations11:00 The first of three pillars: support13:35 The second pillar of education16:50 Empower - PCMH's third pillar18:50 Changes that have and have not happened to support children with mental health challenges21:00 In crisis? If you are being injured or your child is injuring themselves22:20 Hope! No one needs to be alone23:50 Resources in Ontario for parents/guardians and anyone struggling with mental health PCMH, Kids Help Phone, Good2Talk, and the Mental Health Helpline http://www.pcmh.ca/---Support this podcast: https://podcasters.spotify.com/pod/show/taking-the-helm/support27 min
- Ep 34: Jasper Trey | Living Different Lives All of Our Own MakingJasper Trey has a tendency to live in her head and finally felt she had enough life experience at the tender age of 34 to put one of her imaginings down on paper. She hope's you find her books to be a feel-good and enjoyable ride from start to finish. Writing allows her to live so many different lives all of her own making and we can come and live in someone else's shoes with her.After years of treatments for fertility, experiencing anxiety and panic attacks, she took a yoga teaching course that changed her life. As a thirty-something mother of two, she has a BS in Mathematics Education, a Master’s in Business, a couple of certificates in winemaking, a 500-hour certification in YOGA, and a love for LOVE. She's owned a winery, two yoga studios, and a farm.Everyone deserves a little happy ever after in their life, sometimes it's through a good story and sometimes it's just your life that you are living. Jasper writes so we can find some happiness every day.00:26 Introduction - living different lives all of our own making01:20 What's wrong and what are our options?08:00 "If you don't see the story on the shelf you want, write it"09:30 Guilt and Yoga Teacher Training11:20 Anxiety and Panic Attacks12:45 Yoga and Meditation to calm your mind14:00 Losing yourself in writing15:30 The character of Olivia in the Harris Legacy Series17:40 Multi-author giveaway18:25 Coming to a realization within yourself and yoga25:15 Amazon Author Pageshttps://www.amazon.com/Jasper-Trey/e/B072TQYXFD?ref=sr_ntt_srch_lnk_1&qid=1603026071&sr=8-1https://www.facebook.com/Okieauthor/---Support this podcast: https://podcasters.spotify.com/pod/show/taking-the-helm/support27 min
- Ep 34: Jasper Trey | Living Different Lives All of Our Own MakingJasper Trey has a tendency to live in her head and finally felt she had enough life experience at the tender age of 34 to put one of her imaginings down on paper. She hope's you find her books to be a feel-good and enjoyable ride from start to finish. Writing allows her to live so many different lives all of her own making and we can come and live in someone else's shoes with her.After years of treatments for fertility, experiencing anxiety and panic attacks, she took a yoga teaching course that changed her life. As a thirty-something mother of two, she has a BS in Mathematics Education, a Master’s in Business, a couple of certificates in winemaking, a 500-hour certification in YOGA, and a love for LOVE. She's owned a winery, two yoga studios, and a farm.Everyone deserves a little happy ever after in their life, sometimes it's through a good story and sometimes it's just your life that you are living. Jasper writes so we can find some happiness every day.00:26 Introduction - living different lives all of our own making01:20 What's wrong and what are our options?08:00 "If you don't see the story on the shelf you want, write it"09:30 Guilt and Yoga Teacher Training11:20 Anxiety and Panic Attacks12:45 Yoga and Meditation to calm your mind14:00 Losing yourself in writing15:30 The character of Olivia in the Harris Legacy Series17:40 Multi-author giveaway18:25 Coming to a realization within yourself and yoga25:15 Amazon Author Pageshttps://www.amazon.com/Jasper-Trey/e/B072TQYXFD?ref=sr_ntt_srch_lnk_1&qid=1603026071&sr=8-1https://www.facebook.com/Okieauthor/---Support this podcast: https://podcasters.spotify.com/pod/show/taking-the-helm/support27 min
- Ep 33: Nicole Ayers | Love Notes to My BodyNicole C. Ayers is on a lifelong healing journey to love and accept herself, especially her body, one part at a time. She is the author of vulnerable books that share her love for her body, her experiences, and stories with the intention of creating windows and mirrors for us. She’s a blogger, a public speaker, an editor, a loyal friend, a wild soul, an avid reader, a beach lover, a sometime yogi, a paddleboarder, a rookie hiker, a dog walker, a tortoise owner and so much more.01:25 Growing up hating my body. Wasn't that the way it was supposed to be?03:30 Writing love notes - to own body part at a time04:30 Body image and the influence of media, impact on children09:15 Body, I love you13:00 All of me15:00 One in five of us16:00 A guided journal and resources for us19:20 Giving to others and the impact we can have as authors24:30 The Body Positive Movement and the influence of social media26:40 Memes - humourous or hurtful?31:40 Reach out! https://nicolecayers.com/---Support this podcast: https://podcasters.spotify.com/pod/show/taking-the-helm/support33 min
- Ep 33: Nicole Ayers | Love Notes to My BodyNicole C. Ayers is on a lifelong healing journey to love and accept herself, especially her body, one part at a time. She is the author of vulnerable books that share her love for her body, her experiences, and stories with the intention of creating windows and mirrors for us. She’s a blogger, a public speaker, an editor, a loyal friend, a wild soul, an avid reader, a beach lover, a sometime yogi, a paddleboarder, a rookie hiker, a dog walker, a tortoise owner and so much more.01:25 Growing up hating my body. Wasn't that the way it was supposed to be?03:30 Writing love notes - to own body part at a time04:30 Body image and the influence of media, impact on children09:15 Body, I love you13:00 All of me15:00 One in five of us16:00 A guided journal and resources for us19:20 Giving to others and the impact we can have as authors24:30 The Body Positive Movement and the influence of social media26:40 Memes - humourous or hurtful?31:40 Reach out! https://nicolecayers.com/---Support this podcast: https://podcasters.spotify.com/pod/show/taking-the-helm/support33 min
- Ep 32: Lee-Ann Epp | Turning Your Life Passion Into a CareerEp 32: Lee-Ann Epp, a solo parent of four children, turned a passion into a career. The way she sees it, nothing ever stays the same, and we can look at things as a way to grieve or to celebrate. She chooses to celebrate by taking the time to embrace the unfolding nature of life. Taking time to learn from books, from friends, from other business owners and creatives. But mostly to always learn from herself.With four children all busting to define their own lives on their own terms, life is busy for Lee-Ann! So when you connect with her, she completely understands that your life is busy and will make your experience with her as easy as possible.Lee-Ann's work is natural, simplistic, and instinctual as a photographer. She works with children, families, love, and everything in between. As a creative outlet, she also heads out into nature documenting the delicate, the textured, the earth around us, using the light and her camera to share what she sees. She loves seeing her work framed adorning your walls, bringing you joy and peace through her business, Ginger Snaps.01:00 Why "Ginger Snaps" and Lee-Ann are so unique04:00 Planning ahead with instinct: families, children, teens, events05:04 Invisible but catching everything07:05 Nothing ever stays the same08:00 How does Lee-Ann do it all as a parent of four children09:55 A learning process for all of us11:28 Problem-solving and the unknowns14:40 The value of being productive and new found loves16:10 COVID and the effects of family and business19:40 The gift of working with people and a women's circle21:20 Finding opportunities in the midst of COVID that never would have happened23:50 Divorce, respect, your own story and rising up30:20 Put both feet on the ground and be present where you are31:15 Jumping into the cycling challenge36:20 The gift of giving and helping others38:30 Find Lee-Ann all over the place!39:10 Search the archived interviews of Taking the Helmhttps://www.gingersnapsyou.ca/https://gingersnaps.shootproof.com/gallery/AdrienneNoelleFineArtCards/---Support this podcast: https://podcasters.spotify.com/pod/show/taking-the-helm/support41 min
- Ep 32: Lee-Ann Epp | Turning Your Life Passion Into a CareerEp 32: Lee-Ann Epp, a solo parent of four children, turned a passion into a career. The way she sees it, nothing ever stays the same, and we can look at things as a way to grieve or to celebrate. She chooses to celebrate by taking the time to embrace the unfolding nature of life. Taking time to learn from books, from friends, from other business owners and creatives. But mostly to always learn from herself.With four children all busting to define their own lives on their own terms, life is busy for Lee-Ann! So when you connect with her, she completely understands that your life is busy and will make your experience with her as easy as possible.Lee-Ann's work is natural, simplistic, and instinctual as a photographer. She works with children, families, love, and everything in between. As a creative outlet, she also heads out into nature documenting the delicate, the textured, the earth around us, using the light and her camera to share what she sees. She loves seeing her work framed adorning your walls, bringing you joy and peace through her business, Ginger Snaps.01:00 Why "Ginger Snaps" and Lee-Ann are so unique04:00 Planning ahead with instinct: families, children, teens, events05:04 Invisible but catching everything07:05 Nothing ever stays the same08:00 How does Lee-Ann do it all as a parent of four children09:55 A learning process for all of us11:28 Problem-solving and the unknowns14:40 The value of being productive and new found loves16:10 COVID and the effects of family and business19:40 The gift of working with people and a women's circle21:20 Finding opportunities in the midst of COVID that never would have happened23:50 Divorce, respect, your own story and rising up30:20 Put both feet on the ground and be present where you are31:15 Jumping into the cycling challenge36:20 The gift of giving and helping others38:30 Find Lee-Ann all over the place!39:10 Search the archived interviews of Taking the Helmhttps://www.gingersnapsyou.ca/https://gingersnaps.shootproof.com/gallery/AdrienneNoelleFineArtCards/---Support this podcast: https://podcasters.spotify.com/pod/show/taking-the-helm/support41 min
About TAKING THE HELM with Lynn McLaughlin
From the publisher's feed
Join us as we ride the waves to calmer waters empowering our children and youth to take charge of their own well-being.
The purpose of this podcast is to educate, which does not provide any financial, legal, medical, psychological services or advice. You are responsible for your own physical, mental and emotional well-being, decisions, choices, actions and results. Lynn McLaughlin Inc. disclaims any responsibility for your reliance on the contents of this podcast. If you are in need of professional advice or medical care, seek out the services of your own healthcare professional.