"I could feel a breakup is coming, although I couldn't see his face, I couldn't hear his voice". All of us suffer an eventual heartbreak; but instead of hanging his head down, Greg Bennett became intrigued with the place where it happened - the textual chat. Now, as a conversation design lead for Salesforce, he made the best out of it - dissecting the message to its tiniest components: commas, emojies, periods, pauses. This interview is a deep, fascinating dive into the amazing world of linguistics. We hope you'll enjoy it like we did.