From Kamakura, Japan, Takuji Masuda has been a progenitor of surf culture since the 1980s. After traveling the surfing world and competing professionally with the Oxbow Longboard team, whose members included Joel Tudor, Duane Desoto, and others, Masuda pursued an interest in storytelling and cultural production. In the 1990s, through his reverence of surf and skate magazines and inspiration from the booming technological innovations of the era, he established his own magazine, Super X Media, published in English, Japanese, and French, influential as a cross-cultural hub for the surf-skate industry. Masuda more recently pursued filmmaking, including his documentary 2016 film Bunker77. In this episode, he sits down with show host Jamie Brisick to talk about how surfing allows you to design a lifestyle that reflects who you are, the fashion industry, art and culture in Los Angeles, Pipeline, what drew him to the Bunker Spreckels story, and the joy of making friends through surfing.