Heard of the metaverse? Want to know how to leverage this tech for recruiting Gen Z students to your campus? Then, this podcast is for you.

Some of you may know that I have a deep interest in tech and media, particularly as it influences college sports. I’ve written about data privacy issues and talked with thought leaders in that space. The acceleration of change in this space can be overwhelming, but for campus senior leaders who have to manage both the financial and legal implications of allowing increasingly unique tech tools and experiences on their campuses, they need to know more. We’re in luck with our guest today. I’m joined by Kathleen Hessert. I can describe her talents this way: Strategic Communications, speaker, consultant, speech writer, social media, influencer, researcher, with a deep focus on sports, entertainment and Generation Z. Kathleen and I have known each other for some time, and when she posted an astounding video on her Linked In page involving USC Head Women’s Basketball Coach Dawn Staley using Augmented reality in a Covid-19 pitch (get your shot!), I knew we had to have a conversation on the podcast. And, by the way, Staley just signed the largest contract extension for a women's basketball coach in NCAA history, $22.4 million over 7 years.

I'm also sharing a new "metaverse" video featuring Coach Staley. Click on the link and have your smartphone ready to view Dawn standing in the same space you are in! 

You may have heard that Facebook is moving into the metaverse. Click here to find out more.

Here's the launch press release for the Covid-19 PSA

Take the Shot! South Carolina Gamecocks’ Dawn Staley and Aliyah Boston Team Up With Sports Media Challenge and Avatar Dimension for New Holographic PSA to Encourage Student Action Against COVID

New Holographic PSA Designed Specifically for Always Connected GenZ

CHARLOTTE, N.C. and WASHINGTON, D.C., Oct. 22, 2021 -- It’s a battlecry for students to take action in the fight against Covid-19. Sports Media Challenge and Avatar Dimension have teamed up with Hall of Fame college basketball coach Dawn Staley and esteemed player Aliyah Boston, both of the top-ranked NCAA women’s basketball team, the South Carolina Gamecocks, in a new, state of the art holographic PSA that encourages Generation Z (Gen Z) to “take the shot” and get vaccinated. The PSA is now available to view and share on social media starting today.

See new PSA here:

https://sportsmediachallenge.com/gamecocks-psa/