Join us for a deep dive into the mindful drinking movement with acclaimed bartender and cocktail consultant, Camille Vidal, a leading voice in the world of non-alcoholic beverages. Camille shares how the category has evolved from basic soda water and juice into sophisticated, spirit-free cocktails that hold their own alongside traditional drinks. She breaks down the best practices for elevating the non-alcoholic experience, from proper glassware and garnishes to creative techniques like using diverse sweetening agents beyond simple syrup. The conversation also explores the smart business case for embracing mindful drinkers, revealing how well-crafted zero-proof menus can extend customer visits and unlock new revenue streams across brunch, afternoon, and after-dinner service. Using Giffard's versatile flavor range as a foundation, Camille demonstrates real-world applications for crafting memorable drinks that serve today's increasingly sober-curious clientele. Sign up here: https://bit.ly/GWC_ErickC

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