While working on developing the iPhone and then going on to co-found Nest, Matt Rogers became an expert in changing consumer behavior on a mass scale by creating products that seamlessly fit into everyday life. In his newest venture, he’s turned his sights to solving food waste starting in the kitchen. Mill sends customers a trash can that dries and shrinks kitchen scraps so they can be sent back to  be used for animal feed. In this episode, Matt, Darrell, and Becca talk about thinking through every part of the customer experience from packaging to sending back their food waste, why he prefers starting a company to investing in one, and what decisions he thinks defined his previous companies.

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